摘要
摘要
近年来,跨境电商在全球范围内快速发展,全球经济一体化带动跨境电商对传统国
际贸易体系颠覆性的创新。各国政府都对跨境电商投入极高的关注度,它是适应国际贸
易的最新发展趋势。中国政府接连出台跨境电商新政、增设跨境电商试点城市,积极发
展有利于中国跨境电商的政治环境。国家对跨境电商的力促发展,更多旨在扶持相关传
统产业借助新科技实现转型升级,通过调整企业的经营策略,使企业注入新的活力,从而
在跨境电商发展的大潮中提升企业的综合竞争力

实践证明,物流运输是跨境电商的执行保证。而在当今高效的数字化时代,空运的
快捷、安全、灵活性强的优势特点,有效地保证跨境电商消费者对于时效的要求。跨境
电商的发展给空运发展带来巨大的商机。但传统的国际空运在向跨境电商运输转变的过
程缺乏诸f硬件和软件的配套支持,比如跨境电商专业人才匮乏,跨境电商海外仓的建
设,跨境电商综合服务平台建设,国际网络的搭建以及政府的相关支持等。跨境物流的
服务水平在很大程度上决定着跨境电商整体发展的速度与方向。在新形势下,传统的空
￥
运企业必须要根据市场的发展需求,整合资源并进行改革与创新,利用智能信息化来促
进跨境电商背景下空运的发展,以期提升客户的体验度,并在为客户提供高质量的专业
服务的同时,创造良好的跨境电商行业氛围

本文以LY公司为研究对象,首先对空运与跨境电商发展进行概述,通过PEST分析
法和“五力”模型分析法对LY公司空运发展进行环境分析;接着采用组合预测法(三
次指数平滑法和GM(1,1)灰色预测法相结合)对与LY公司跨境电商空运发展相关的机场
国际货量进行需求分析,进而对LY公司跨境电商空运业务量进行预测,分析LY公司跨
境电商空运发展的必要性和可行性;最后运用SWOT分析法对LY公司发展定位,剖析LY
公司的优势与不足,从而找出符合LY公司跨境电商空运发展的经营策略--结合传统空运
发展的基础及有效资源、与跨境电商业务相衔接指出所需要的相关硬、软件配套建设,
更好地促进LY公司的可持续性发展,打造成立足本省、面向全国、走向全世界的跨境
电商空运集散地和分拨中心

关键词:跨境电商:空运:LY公司:经营策略
英文摘要
ABSTRACT
In recent years ,the cross-border e-commerce develops rapidly all over the world. And it
is the disruptive innovation for the traditional international trade system under the integration
of the global economy. Governments are paying great importance to the cross-border
e-commerce. It is adapt to the current developing trend of the international trade. The Chinese
government introduce successively new policies, increasing pilot cities of cross-border
e-commerce to develop the political environment actively. The government strive to develop
the cross-border e-commerce. It is aimed at supporting the transformation and upgrading with
the aid of new science and technology for the relative traditional enterprise. Under this
circumstance the adjusted business strategy inject a flow of fresh vitality into the enterprise so
as to enhance the comprehensive competitiveness in the tide of cross-border e-commerce.
Practice has proved that the logistics is the requirement for the cross-border e-commerce
business. In high-efficiency digital era, the advantage of air transportation which is rapid, safe
and strong flexibility ensure the timeliness for the consumer of the cross-border e-commerce.
Its development bring enormous business opportunities for the development of air
transportation. But it lacks many hardware and software for the traditional air-transportation
enterprise in the process which transform to the cross border e-commerce transportation. Such
as the lack of the professional talents, oversea warehouse ,the platform for the integrated
service, international network system and the support of the government, etc. The integral
development of cross-border e-commerce has a lot to do with the service level of its logistics.
Traditional air-transport enterprises need integrate effective resources to reform and
innovation on the basis of the demand of the market development, and promote the
air-transportation of cross-border e-commerce by using the intelligent information. It is for
the purpose of promoting the customer experience and providing the best service to the
customer, at the same time, creating good atmosphere for the air-transportation industry.
This paper takes die LY Company as the research object. Firstly it sxmunarizes the
development of air cargo and cross-border e-commerce. Then it analyzes the relevant internal
and external conditions about air-transportation development of LY company by using PEST
methods and Michael Porter^ Five Forces Model. The combined forecast method including
three-exponential smoothing method and GM (1,1) grey prediction model is formed to
analyze the demand associating with the international air cargo quantity of LY company^
英文摘要
development for cross-border e-commerce, so as to predict the cross-border business volume ,
and analyzes the necessity and feasibility of LY company cross-border air transportation
development. Finally, using the SWOT analysis method to analyze the development
orientation of LY company and its strengths weaknesses, opportunities and threats, in order
to find out the business strategy that combines traditional air-business ,as well as related
supporting construction for the cross-border business to promote sustainable development of
LY company. It should be tried to the distribution center which establishes the basis on the
province, and face the country, spread around the world of cross-border e-commerce business.
Key Words: Cross-border e-commerce; Air transportation; LY Company;
Business strategy
目 录
目 录
第1章绪论 1
1.1研宄背景和意义 1
1.1.1研宄背景 1
1_1.2研宄目的和意义1.2国内外研宄现状 2
1.3研究内容与思路 3
1.3.1研究内容 4
1.3.2研宄思路 4
1.3.3本论文研究拟解决的关键问题第2章航空货运与跨境电商发展概述2.1航空货运概述 6
2.1.1航空运输的发展及特点2.1.2国际航空货运进出口业务流程2.1.3第三方物流定义及发展现状2.2跨境电商概述 9
2.2.1跨境电商定义及背景2.2.2跨境电商对航空货运的影响2.2.3跨境电商空运发展所需要的条件2.2.4跨境电商空运发展所面临的问题2.3企业经营策略概述2.3.1经营策略的概念2.3.2经营策略的内容2.3.3制定经营策略的步骤第3章LY公司空运发展环境分析3.1 LY公司介绍 16
3.2 LY公司空运发展PEST分析3.2.1政治环境 16
3.2.2经济环境 18
3.2.3社会环境 18
3.2.4技术环境 19
3.3 LY公司空运发展行业环境分析3.3.1竞争对手分析目 录
3.3.2潜在进入者威胁分析
21
3.3.3替代品威胁分析
21
3.3.4客户力量分析
22
3.3.5供应商力量分析
23
3.4 LY公司跨境电商业务货量需求分析
24
3.4.1相关机场国际空运货量需求分析
24
3.4.2 LY公司占相关机场国际货量份额
36
3.4.3 LY公司跨境电商业务占公司业务量份额
:
36
3.4.4 LY公司跨境电商业务量预测
37
第4章LY公司空运发展SWOT分析与目标定位
39
4.1 LY公司跨境电商业务发展SWOT分析
39
4.1.1 LY公司内部优势
39
4.1.2 LY公司内部劣势
42
4.1.3 LY公司外部机会
43
4.1.4 LY公司外部威胁
44
4.2 LY公司跨境电商业务发展的目标定位
46
4.2.1 LY公司跨境电商业务发展的市场定位
46
4.2.2 LY公司跨境电商业务发展的营销定位
47
第5章LY公司跨境电商业务经营策略
49
5.1完善LY公司跨境电商空运境外网络
49
5.1.1跨境电商海外仓建设
49
5.1.2搭建LY公司国际网络
53
5.2加快LY公司跨境电商境内项目建设
55
5.2.1跨境电商综合服务平台建设
55
5.2.2完善境内仓储保税和非保税功能
58
5.2.3加盟国内快递完善服务链条
,
60
5.2.4跨境电商业务专业人才培养及团队建设
62
第6章结论与展望 64
6.1 64
6.2展望 64
参考文献 65
it m 68
跨境电商背景下LY公司空运经营策略研宄
第1章绪论
1. 1研究背景和意义
1.1.1研究背景
跨境电商在全球经济大潮中风生水起。美国尼尔森(Nielsen)市场研宄公司发布调查
报告显示,2013年全球跨境电商交易额1050亿美元,而2015年上半年仅中国的跨境电
商交易额已达7.64万亿元[1]。另据中国电子商务研究中心的数据显示,我国跨境电子商
务交易额在2008年一2013年间的复合年均增长率高达31.1%, 2013年达到了 3.1万亿
元,跨境电子商务己经成为我国对外贸易增长低缓形势下新的增长点

中国政府抓住了此次互联网科技革命的时代机遇,不断出台扶植新政,力促跨境电
商良性、健康地发展。自2011年至今,中国跨境电商业务每年以30%的增速发展,与此
同时,中国传统的外贸进出口
。。。以上简介无排版格式，详细内容请下载查看