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2017年全球最大150家授权商榜单报告英文版_48页

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文本描述
Sponsored by
ACCOUNTANTS & ADVISORS
Total Retail Sales Jump 3 Percent
Disney Reports 8 Percent Increase
Eight New Licensors Join the List
55 Licensors Top $1B in Sales
APRIL 2017VOLUME 20NUMBER 2
Frankly, almost never. Even the most professional looking
royalty statements can mask issues resulting in unreported
royalties. Often there is a lack of visibility with actual gross
sales, the amount or type of deductions is not transparent;
and sales territories, channels and customers are
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and other issues are not revealed.
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See for yourself how a no-cost, no-obligation consultation
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212.891.4086 | lewis.stark@eisneramper
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Do your royalty statements
tell the whole story
Let’s get down to business.
April 2017 licensemag T3
T
he Top 150 Global Licensors report, which
provides retail sales data by licensor, key
insights and trends for the world’s major
brands and is an invaluable reference tool
for the licensing business, reveals that the licensing
sector in 2016 was characterized by similar factors
that defined it in the prior year. These factors include
moderate growth, acquisitions, global expansion with
a major interest in China, a rapidly changing retail
landscape influenced by skyrocketing e-commerce
sales and an increasingly uncertain global economy.
This special report also reflects the continued
strength of the world’s largest licensor, The Walt
Disney Company, and its divisions, which experienced
unparalleled performance at the box office in 2016,
as well as for retail sales of licensed merchandise.
In addition, the report also identifies other strategic
initiatives licensors are implementing to extend the
value of IP, including brand collaborations, branded
content and location-based entertainment.
The Top 150 Global Licensors, published annually
by
License Global
, reported a total of $272.2 billion in
retail sales of licensed merchandise worldwide in 2016
versus $262.2 billion in 2015. (For the complete list,
see page T4, for alphabetical index see page T47).
The Walt Disney Company, which is the
perennial No. 1 global licensor, reported an increase
of $4.1 billion in 2016 to $56.6 billion in retail sales
of licensed merchandise worldwide, following an
increase of $7.2 billion in retail sales in 2015. This
strong performance was driven by its diverse offerings
such as the iconic
Star Wars
franchise,
Finding
Dory, Marvel’s Captain America: Civil War, The
Jungle Book, Zootopia
and
Moana
, among others.
Following Disney is Meredith Corp. at No. 2 with
a reported $22.8 billion based on the revenue of its
licensed
Better Homes and Gardens
real estate agencies
and its extensive direct-to-retail licensing programs with
Walmart and FTD. At No. 3 is PVH, which reported $18
billion in global retail sales; while Iconix Brand Group
comes in at No. 4 with a posted decline of $1 billion
in retail sales of licensed merchandise to $12 billion.
Warner Bros. Consumer Products, which
again ranked No. 5, reported a slight increase in
retail sales of licensed merchandise to $6.5 billion,
followed at No. 6 by Hasbro, whose retail sales
increased slightly to $6.2 billion, and Universal Brand
Group, which jumped to No. 7 with a reported $6.1
billion that reflects not only its own growth, but
also its acquisition of DreamWorks Animation.
Completing the Top 10 are Nickelodeon, ranking
No. 8 and reporting $5.5 billion in retail sales of licensed
merchandise worldwide; Major League Baseball at
No. 9 with $5.5 billion; and IMG College Licensing
(Collegiate Licensing Company) reporting $4.5 billion.
The Italian animation studio Rainbow, which is home
to “Winx Club” and the new property “Maggie &
Bianca,” also reported $4.5 billion in retail sales.
Overall, the Top 10 Global Licensors reported retail
sales of $143.7 billion in 2016 versus $137 billion in 2015.
The Top 10 licensors now account for almost 53 percent
of overall retail sales of the Top 150 Global Licensors.
A key change to the Top 10 global licensors was for
Sanrio, which dropped from No. 7 to No. 12, reporting
$4.4 billion in retail sales of licensed merchandise
worldwide in 2016 versus $5.9 billion the prior year.
Two of the major brand management companies
are getting closer to the Top 10. Authentic Brands Group
climbed to No. 13, reporting a significant increase in retail
sales to $4.3 billion from $3 billion in 2015; and Sequential
Brands Group, ranking at No. 15, reported retail sales that
remained the same in 2016 as in the prior year: $4 billion.
There were eight new licensors that joined
the annual list in 2016. The diverse group
includes Diageo, Hamilton Beach Brands,
Santoro, Tony Roma’s, Scotts Miracle-Gro, Cold
Stone Creamery, Biltmore and Viz Media.
Another important factor to consider is that a total
of 55 global licensors reported retail sales of $1 billion
or more, representing $244.46 billion in retail sales, a
total that is slightly more than 90 percent of the total
retail sales reported by the Top 150 licensors. Jarden
Consumer Products, which was part of the billion-
dollar group last year at No. 56, dropped off the 2016
ranking, following its acquisition by Newell Rubbermaid,
but remains a major corporate brand licensor.
At the other end of the spectrum, Viz Media North
America made the list at No. 150 reporting $60 million
in retail sales of licensed of merchandise and is one of
numerous smaller licensors representing many well-
known brands that are generating retail sales under
the cutoff of $60 million. They will be highlighted in
the upcoming, exclusive Top Global Licensing Agents
report due out later this year from
License Global.
Looking ahead, the release of Disney’s
Beauty
and the Beast
, which experienced a record box
office performance and has generated $760 million
through March, provides an early indication that
2017 will likely be another strong year for Disney,
with more than five franchise films scheduled,
and overall mirror the results in sales, trends and
marketplace dynamics that characterized 2016.
by TONY LISANTI,
Global Editoral Director
* All global licensors and/or licensing agents submitted retail sales figures, which are based on worldwide retail sales of licensed merchandise in 2016, unless otherwise noted. International sales figures were
converted according to the most recent exchange rates at press time and in some cases, may have had an affect versus last year’s report. License Global consults various industry sources, financial documents, annual
reports, et. al. and relies on the fiduciary responsibility of each company for accuracy. All companies are public except as otherwise noted as PRIVATE or NON-PROFIT. This report is not intended to be a brand
perception or popularity report, but a sales and trend report based on information submitted directly to License Global by each licensor. The Top 150 Global Licensors Report is copyrighted and cannot be used
without the written permission of
License Global
and UBM.
This exclusive study of the world’s
largest licensors reports that retail
sales of licensed merchandise
increased by $10 billion bringing total
sales to an impressive $272.2 billion
in 2016 across the major sectors of
entertainment, character, fashion/
apparel, sports, corporate brands, art
and non-profit.
T4 licensemag April 2017
Top 150 Global Licensors
1The Walt Disney Company$56.6 B
2Meredith Corporation$22.8 B
3PVH Corp.$18 B
4Iconix Brand Group$12 B
5Warner Bros. Consumer Products$6.5 B
6Hasbro$6.2 B
7Universal Brand Development$6.1 B
8Nickelodeon$5.5 B
9Major League Baseball$5.5 B (E)
10IMG College (Collegiate Licensing Company)$4.5 B
11Rainbow$4.5 B
12Sanrio$4.4 B
13Authentic Brands Group$4.3 B
14IBML (International Brand Management & Licensing)$4 B
15Sequential Brands Group$4 B
16Westinghouse$3.9 B
17General Motors$3.5 B
18National Football League$3.5 B (E)
19The Pokémon Company International $3.3 B
20Electrolux$3.25 B
21National Basketball Association$3.2 B (E)
22Pentland Brands$3 B
23Procter & Gamble$3 B (E)
24Caterpillar$2.82 B
25Ferrari$2.6 B
26Kathy Ireland Worldwide$2.6 B
27Ralph Lauren$2.5 B (E)
28Toei Animation$2.5 B
29Mattel$2.3 B (E)
30Whirlpool Corporation$2.2 B
31Cartoon Network Enterprises$2.1 B
32Cherokee Global Brands$2.1 B
33Ford Motor Company $2 B
34Beverly Hills Polo Club$1.7 B
35BBC Worldwide$1.6 B
36Weight Watchers International$1.6 B (E)
37NFL Players Inc.$1.6 B
38Bluestar Alliance$1.5 B
39The Hershey Company$1.5 B
40Playboy Enterprises International$1.5 B
41Stanley Black & Decker$1.5 B
42Twentieth Century Fox Consumer Products$1.5 B
43PGA Tour$1.42 B
44Entertainment One$1.3 B
45National Hockey League$1.3 B (E)
46Sesame Workshop$1.3 B
47Sunkist Growers$1.3 B
48U.S. Polo Assn.$1.3 B
49WWE$1.27 B
50The Coca-Cola Company$1 B (E)
51Margaritaville Enterprises$1 B (E)
52NASCAR$1 B (E)
53Moose Toys$1 B
54Perry Ellis International$1 B
55Pierre Cardin$1 B (E)
56Dr. Seuss Enterprises$950 M
57Saban Brands$900 M
58Focus Brands$801.5 M
59The LEGO Group$800 M (E)
60DHX Brands$700 M
61Technicolor$680 M
62Moomin$678 M
63Rovio Entertainment$641.4 M
64Endemol Shine Group$610 M (E)
65Dr Pepper Snapple Group$607.2 M
66Fremantlemedia$600 M
67Polaroid$600 M
68DFB-Wirtschaftsdienste$560 M
69HGTV Home$510 M
70A+E Networks$500 M
71Studio 100 Group$500 M
72Ironman$500 M
73Welch’s$480 M
74Telefunken Licenses$471 M
75Art Brand Studios$430 M
RANKINGCOMPANYRETAILSALES 2016RANKINGCOMPANYRETAILSALES 2016
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