大数据· 全洞察
Insights into Consumption
of Imported Goods in China
-2016 TmallGlobalAnnual Data Report
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大数据· 全洞察
Structural generalization of imported goods consumers
01
02
04
05
An Overview of Imported
Goods Consumption in China
Consumer Groups:
Expansion of consumer
population of Imported Goods
Consumption Motivation:
Diverse Consumer Demands
CONTENTS03
Consumption Upgrade:
Growing Accustom to
Consuming Imported Goods
Events: Impact on Import
Consumption Decisions
大数据· 全洞察
An Overview of Imported
Goods Consumption in China
大数据· 全洞察
Source: Internet data
Favorable policies help cross-border e-commerce to
maintain steady development.
Early stage of cross-
border e-commerce
Before 2012
Development stage of
cross-border e-commerce
2012-2015
Mature stage of cross-border
e-commerce
After 2016
Circular of the General Administration of Customs on
Adjusting the Limits and Exemptions of Personal
Articles in Inward and Outward Mail
1994.11
2004.7Announcement No.43, 2010 of the General
Administration of Customs of the People's
Republic of China (Concerning the Issues for
Adjusting Measures for the Management of
Personal Postal Delivery Items)
Notice on the Implementation of National E-commerce
Pilot Workby National Development and Reform
Commission
2012.5
Announcement No. 12, 2014 of the General
Administration of Customs of the People's Republic
of China on Addition of Customs Supervision
Codes
2014.2
Guidance on the Promotion of Healthy and Rapid
Development of Cross-border E-commerceby the
State Council
2015.6
Announcement No. 56,57 of the General
Administration of Customs
2014.7
Notice on Import Tax Policies for Retails in Cross-
border E-commerce by Ministry of Finance
2016.4
2016.3
Cross-border E-commerce Retail and Imported Goods List
by Ministry of Finance
The main mode of cross-border e-
commerce during this period was mainly
about entrusted purchasing, and a small
number of high-income women have
begun to engage in cross-border online
shopping.
The model began to transfer to bonded
import, collected goods import, and little
package post mail. Cross-border B2C
platforms led by TmallGlobal appeared
around 2014.
Lifting the tariff will boost cross-border e-commerce
consumption. With tariff rate changes, the
categories will be more abundant. Logistics system
and business model will be expanded following the
trend of an increase in the choices of goods.
2016.9Released by G20 Global Trade Growth Strategies
Released by B20 2016 B20 Policy Proposal Report
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