Rural E-commerce Adventure in China
HongbingGao
Vice President ofAlibabaGroup &
Director of AliResearch
April 26, 2017
电子商务，不断拓展新经济的版图
E-commerce is rapidly expanding the territory of new economy
Source:AliResearch
2005
2009
2007
201020112012201320142015
2016
2003
2004
1999
eWTP
阿里零售体的裂变之路
The evolution of Alibaba retail ecosystem
3万亿——电子商务新起点
RMB 3 trillion –the new journey of e-commerce
Source:Stores,Deloitte,AliResearch
全球250强零售商排行榜(2015财年)
Global top 250 retailers (2015 fiscal year)
交易额突破3万亿时间Time to exceed the
transaction amount of RMB 3 trillion
13 years 53 years2000
4000
6000
阿里巴巴零售平台与沃尔玛销售额比较
Alibaba retail ecosystem vs Walmart
沃尔玛（国际）沃尔玛（美国）
阿里零售平台
亿美
Alibabaretail
ecosystem
WalmartUS
Walmart
international
沃尔玛近年销售额持平
Walmart sales growth flattened
NamesGrowth
rate
Format Sales (100
million USD)
中国农村发展滞后于城市
The development of rural China lags the urban counterpart
2.7X
is2.7timesoftheruralcounterpart
Source:ChinaNationalBureauofStatistics
42.6%
lives in rural area
农村遇到电子商务，会擦出怎样的火花？
What will happen when rural China meets e-commerce
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