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MBA硕士论文_吉安农商银行绩效考核体系研究DOC

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文本描述
摘要
I
摘要
随着迅猛发展的国民经济,国内商业银行间也有了日趋激烈的竞争。在我
国经济发达地区,商业银行不断扩张,银行网点的增速对中国经济发展的需求
无法给与满足,银行之间出现了日趋白热化的竞争局面。而市场竞争取胜的关
键因素之一,就是将银行的市场份额保住,将市场占有率提升,通过自身优势
的充分发挥,对高效的绩效考核体系进行构建。目前,吉安农商银行的绩效考
核体系中,还有诸多缺陷存在,对银行的总体发展和市场竞争力产生了严重的
制约,相比于区域其他银行,无论是竞争力还是发展速度,都要低很多。基于
此,立足于吉安农商银行发展实际情况,对高效的绩效考核体系进行构建

本文通过对平衡计分卡和关键绩效指标方法的运用,对吉安农商银行的现
有绩效考核方案的深入分析,对其中存在的问题发现并总结,重新设计吉安农
商银行的绩效考核体系。分别对部门经理、支行行长、委派会计和员工层面的
绩效考核体系进行了构建。通过对绩效考核体系的改进,旨在促进各基层网点
的发展和激励员工,增加市场占有率,实现全行、基层网点以及员工的高效的
管理,在使银行竞争力提升的同时,促进吉安农商银行稳健发展

关键词:吉安农商银行;绩效考核体系;平衡计分卡;关键绩效指标ABSTRACT
II
ABSTRACT
With the rapid development of Chinese economy, domestic commercial banks
are becoming increasingly fierce competition. In recent years, in the economically
developed areas in China, many domestic and foreign commercial banks in the rapid
expansion of bank branches, China growth far exceeded the demand of economic
development, the competition between banks has become increasingly intense. How
to keep the market share of the bank, play the advantages of increasing market share
and establish a scientific, reasonable, efficient performance appraisal system is one of
the key factors to win market competition. At present, Ji&39;an rural commercial bank
performance appraisal system has many deficiencies, serious impact on the overall
development and market competitiveness of the bank, the speed of development and
competition War is much lower than with other regional banks. Therefore,
establishing a set to conform to the actual situation of Ji&39;an rural commercial bank
development, scientific, reasonable and effective performance appraisal system, to
strengthen the grassroots network assessment, Ji&39;an rural commercial bank to obtain a
steady and rapid development, provided important measures for lifting its
competitiveness.
Through in-depth analysis of the current performance appraisal system of Ji&39;an
rural commercial bank, and summarizes the problems, using the Balanced Scorecard
and key performance index method, the Ji&39;an rural commercial bank performance
appraisal system has been redesigned. The strategic objectives of the line oriented,
from the financial, customer, internal process four, learning and growth levels,
corresponding to key performance indicators, design department manager, branch
president, appointed accountant and staff level of the performance appraisal system.
Through the design of performance appraisal system, to promote the development of
the grass-roots network and motivate employees to achieve full line, to the basic
network And the scientific, reasonable and efficient management of employees,
enhance the competitiveness of banks, increase market share, so that the rural
commercial banks in Ji&39;an have been developed rapidly.
Key words: Ji&39;an rural commercial bank; performance evaluation system; Balanced
Scorecard; key performance indicators目录
III
目 录
第 1 章 绪论.....1
1.1 研究背景和意义 .........1
1.1.1 研究背景 ...........1
1.1.2 研究意义 ...........1
1.2 国内外研究现状 ..........2
1.2.1 国外研究现状 ....2
1.2.2 国内研究现状 ...4
1.3 研究内容和方法 .........5
1.3.1 研究内容 ...........5
1.3.2 研究方法 ...........5
1.4 论文创新点和不足 .....6
1.4.1 论文创新点 .......6
1.4.2 研究不足 ...........6
第 2 章 概念界定和基本理论.7
2.1 相关概念界定及相关方法 .....7
2.1.1 相关概念 7
2.1.2 平衡计分卡 ........7
2.2 相关理论 .......10
2.2.1 目标设置理论 .10
2.2.2 公平理论 .........10
2.2.3 期望理论 .........10
第 3 章 吉安农商银行绩效考核现状分析...12
3.1 吉安农商银行绩效考核的现状问卷调查及分析 ...12
3.1.1 调查问卷设计及样本选取 .....12
3.1.2 调查问卷的信息反馈与分析 .12
3.2 吉安农商银行绩效考核体系存在的问题 ....15
3.3 存在问题的原因分析 ...........18
第 4 章 平衡计分卡绩效评价体的构建.......20
4.1 吉安农商银行的企业愿景与战略目标 .......20目录
IV
4.2 绩效评价指标系 .......20
4.2.1 绩效评估指标体系 .....20
4.2.2 指标设计说明 .21
4.3 绩效评价指标权重确定 .......23
4.3.1 部门经理岗位平衡计分卡 .....23。。。以上简介无排版格式,详细内容请下载查看