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MBA硕士论文_机构沟通对提高多哥建筑公司形象的影响DOC

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文本描述
Abstract
Nowadays, considering of globalization, Institutional communication is changing in
Togo. Corporate communication is the composition of several communication initiatives
that seeks to promote the image of companies by improving relations between clients and
partners. It is about external communication relative to market but also an internal
communication that enables a beneficial and favorable social climate for good results.
Our work is to show the impact of institutional communication in the construction sector.
In canying out this study, 300 people were selected in Togo to conduct this investigation
in accordance with the new communication technology through both types; the
importance of communication contributes to the achievement of common objectives in
building public works. In this vision we highlight some key elements of the
communication at the enterprise level: global communications through its issues,
objectives and related problems, the communication program, methodological solutions
and especially the possibilities of communication. By using the analysis, we are making
some research about the communication factors which improve the image of construction
companies, also explaining the interaction of business logic making general
communication practices.
Keywords: Institutional Communication, Image, construction company, Togo.
II /pm\硕士学位论文
MASTER&39;S THESIS
Content
Acknowledgments I
Abstract H
1. CHAPTER ONE: GENERAL INTRODUCTION1.1 Introduction1.2 Background1.3. The significance of this study1.3.1 Personal Interest1.3.2 Social interest1.4 Issue of the study1.5 Research Objectives1.5.lGeneral objective1.5.2 Specific objectives1.6 Presentation of CENTRO SACHAPTER TWO: LITERATURE REVIEW.....2.1 Introduction2.2 Some factors of Corporate image2.2.1 Customer orientation2.2.2 Quality of service2.2.3 Brand of image2.2.4 Recovery service2.3 An Institutional communication2.3.1 The main roles of institutional communication2.3.2 The tools of institutional communication2.4 Internal communication2.4.1 Some concepts of internal communication2.5 External communication2.6 Other media for external communication2.6.1 The mass media2.6.2 Non-media technics2.7 Crisis communication2.8 Event communicationCHAPTER THREE: CORPORATE IMAGE and INSTITUTIONAL COMMU
NICATION 17 /pm\硕士学位论文
WwjgwJ) MASTER&39;S THESIS
3.1 Corporate image3.1.1 Definition3.1.2 Image types3.1.3 Brand image3.2 Theoretical approach: image communication3.3 Steps to implement an image policy
21
3.3.1 Image just
22
3.3.2 Positive image
22
3.3.3 Sustainable image
22
3.3.4 Original Image
22
3.4 Involvement in corporate image
22
3.5 Institutional communication
23
3.5.1 The diagnosis of institutional communication
23
3.5.2 Communication plan
23
3.5.3 The tools of institutional communication
24
3.5.4 The importance of communication for a corporate image
25
CHAPTER FOUR: CENTRO^ COMMUNICATION SURVEY
27
4.1. Framework for the study
27
4.2. Methodological Framework
27
4.3. Method used
27
4.3.1. The pre-investigation
27
4.3.2. Surveys
28
4.4. Study Population
29
4.5. Working Instrument
29
4.6. Diagnosis of the institutional communication of CENTRO
29
4.7. CENTRO&39;s internal communication practices
30
4.7.1. No-interactive tools
30
4.7.2. Interactive tools
30
4.8 Analysis of the internal communication practices of CENTRO
31
4.8.1 A clear interest in communication
31
4.8.2 CENTRO&39;s internal communication system
32
4.9 The practices of the external communication of CENTRO on its visibility33
4.10 CENTRO&39;s professional communication practices at the professional level34
4.10.1 Communication between CENTRO and its subcontractors and
suppliers 34
4.10.2 Communication between CENTRO and its suppliers
34 zSS\硕士学位论文
MASTER’S THESIS
4.10.3 Communication between CENTRO and its subcontractors
35
4.10.4 Communication between CENTRO and its customers
35
4.10.5 Communication between CENTRO and its Work Site Coordinators35
CHAPTER FIVE: DATA ANALYSIS AND DISCUSSION
36
5.1 General informations about Respondents
36
5.2 Other analysis
39
5.3 Correlation analysis
44
5.4 The summary of the results
45
.CHAPTER SIX: CONCLUSION AND RECOMMENDATIONS
47
6.1 Conclusion
47
6.2 Recommendations
49
6.3 Limitations and further research
49
References 50
Appendix
53
Appendix 1 53
Appendix 2 55 硕士学位论文
MASTER&39;S THESIS
List of tables
Table 2.1 Sponsoring and PatronageTable 3.1: Some characteristics about Image
21
TABLE 4.1: Organigram of CENTRO SA
32
Table 5.1 Gender of respondents
36
Table 5.2 Age of respondents
36
Table 5.3 Educational level of respondents
37
Table 5.4 Origin of Respondents
37
Table 5.5 Employment of respondents
38
Table 5.6 Knowing of Company
.....38
Table 5.7 Company visibility
39
Table 5.8 correlation between fector satisfaction and others
44
Table 5.9 Relationship between factor satisfaction and quality of service
45
Table 5.10 Relationship between factor satisfaction and Brand
45
Table 5.11 Relationship between factor satisfaction and Recovery Service
45
Table 5.12 Relationship betwee
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