文本描述
AlphaOne 2001 History of Alpha
New Alpha 1997
New graphics and details on Soft Alpha
Soft Alpha 1995
A soft organic shaped arch on soft flat fronts Alpha 1991
A strict and architectural arch on flat fronts Traditional heritage
Form trends
AlphaOne attributes(特色)
ease of use
ergonomic
simplicity
consistency
durable
clean forms
elegant and neat
honesty with materials
emphasised quality AlphaOne Cornerstones(关键) Timeless and true
Vertical columns
Simple and clear user interaction
Shop floor attention
Intelligent design following the Brand pyramid -
Knowledgeable and caring for an easier life reducing complexity in user functions Turning the concept into reality The arch, strong lines and an integrated plinth(底座)….. …..creating tension with minimal use of “organic” forms
Elegant mix of materials
Timeless and true Emphasises
solidity and
free-standing
(独立式的)
heritage Vertical
columns Caring Sensa….
……controls…...
…and elegantly arched handles for maximum grip
Ergonomic and easy to use Simple and clear user interaction
Ergonomic and understandable Easy to read and use process
Logic flow from left to right
What Program
How Select options
When Start or delay
Single knob for frequent program selection
One button per function when needed or menu driven displays
User interaction User interaction What Program
Single knob for frequent-use program selection How Select options
One button per function When Start or delay User interaction What Program
How Select options
When Start Graphics Clear communication of functions
Simplicity and sophistication
Confidence in process
Graphics Shop floor attention
Stand out at retailer and fit into
home environment
Shop floor attention
Stand out at retailer and fit into home
Turning the concept into reality Timeless and true
Functional form, materials and colours
Vertical columns
Solidity and the free-standing heritage Simple and clear user interaction
Ergonomic and understandable Some examples
A mixture of renderings, photos and drawings
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