首页 > 资料专栏 > 营销 > 市场开发 > 市场调查 > 2017年全球消费者调查之信任与安全报告

2017年全球消费者调查之信任与安全报告

昆仑凯通
V 实名认证
内容提供者
热门搜索
消费者调查
资料大小:808KB(压缩后)
文档格式:WinRAR
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2019/1/28(发布于上海)
阅读:1
类型:积分资料
积分:25分 (VIP无积分限制)
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
this document or any of its contents without prior written consent of the publisher violates U.S. copyright law, and is punishable by statutory damages
of up to US$150,000 per infringement, plus attorneys’ fees (17 USC 504 et seq.). Without advance permission, illegal copying includes regular
photocopying, faxing, excerpting, forwarding electronically, and sharing of online access.
Global Consumer Survey: Consumer Trust
and Security Perceptions
FEBRUARY 2017
Shirley Inscoe
Global Consumer Survey: Consumer Trust and Security Perceptions FEBRUARY 2017
101 Arch Street, Suite 501, Boston, MA 02110Tel +1.617.338.6050Fax +1.617.338.6078info@aitegroupaitegroupTABLE OF CONTENTS
IMPACT POINTS .......... 4
INTRODUCTION .......... 5
METHODOLOGY .... 5
THE CONTINUING RISE OF THE MOBILE CHANNEL ..... 7
MOBILE WALLET SECURITY ......... 10
RETAILERS ..... 14
IN-PERSON SHOPPING .... 14
ONLINE SHOPPING .......... 17
FRAUD AND DATA BREACHES ..... 20
STORED DATA ........... 23
PROTECTING CARD AND ACCOUNT INFORMATION . 27
CONSUMER FRAUD CONCERNS ........ 30
FRAUD EDUCATION .. 35
CONSUMER RESPONSE TO FRAUD ALERTS ... 39
CON
。。。以上简介无排版格式,详细内容请下载查看