摘要
2007 年 3 月 19 日国务院在《关于加快发展服务业的若干意见》中首次将人力资
源服务业写入国务院文件，随后，与之配套的各类促进我国人力资源服务业发展的
政策、法规先后相继出台，为我国人力资源服务业的发展营造了良好的政策环境。然
而，伴随着我国经济发展步入“新常态”，“人口红利”的逐步消退，以及政府持
续推进产业结构调整和转型升级，特别是近三年来由于互联网+、移动互联网、大数
据和共享经济等“新经济模式”的爆发式发展，给我国人力资源服务企业的发展带
来了巨大的挑战与机遇。在如此激烈的竞争环境下，A 人力资源服务公司该如何保
持持续、健康、稳步、快速的发展，显然已成为公司从战略上迫切需要考虑的问
题

本文运用典型案例研究的研究方法，以A公司为研究对象，从A公司的发展历程
以及当前存在的主要问题入手，主要通过五力模型对 A 公司的外部环境进行分析；
运用 SWOT 分析矩阵对 A 公司的战略选择进行分析，提出 A 公司总体上应采用扩张型
战略，业务竞争战略则采用差异化集中战略，集中优势资源，针对中小企业的人力资
源综合咨询这一细分领域，选择与苏州临近的无锡、常州、杭州、嘉兴等地区的某一
个或两个城市逐一获取竞争优势，进而逐渐使 A 公司成为人力资源服务细分行业的
领跑者，并从企业文化、组织结构、财务管理、人力资源管理和控制等方面提出实施
措施

关键词：转型；差异化集中战略；人力资源服务行业；SWOT；五力模型
作 者：林增军
指导老师：赵增耀II
Strategic Management Research for Human Resource
Sercive Enterprise
—Company A Is Taken As an Example
Abstract
Human resources service industry was first time pointed out on official state council
document at <Some Opinions On Speeding Up The Development Of Service Industry on
19th March, 2007. Soon, Many kinds of policies and regulations were enacted one after the
other to promote the development of human resources service industry which created a
very good policy environment for the development of human resources service industry
and drive our country&39;s human resources service industry to its rapid growth stage after that.
However, Since China economy into the ‘New Normal’, ‘Population Bonus’ fade out, The
government continues to promote industrial structure adjustment and transformation and
upgrading, particularly the explosive growth of the ‘New Economic Mode’, such as
Internet plus, Mobile Internet, Big data and Sharing economy, to bring more challenges
and opportunities for the companies in human resources service industry of China.
Therefore, facing of the growing complex global economic situation, the competition will
be more cruelly for our case company A who has been created more than ten years in the
field. It is the urgent issue for our case Company A to consider how to keep its
Sustainability, Healthy, Stable and Rapid growth when it is under fiercely competition
environment.
The typical research method is used on our paper, with company A as the research
object, from the development history of company A and major problems it is facing now,
this paper mainly through Five Force Models to analyze the external environment of
company A; Use SWOT Matrix to make the strategic for company A, and finally
recommend Expansion Strategy as its overall strategy, Focused Differentiation Strategy as
tis competitive strategy, and select one or two cities to achieve its target from Wuxi,
Changzhou, Hangzhou and Jiaxing where they are next to Suzhou, then to make more
success on the other cities and try to manage and control it from four aspects of culture,
structure, financial and human resources.III
Key Words: Transformation; Focused Differentiation Strategy; Human Resources
Service Industry; SWOT; Five Forces Model
Written by：Zengjun Lin
Supervised by：Zengyao Zhao
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目 录
第一章 绪论 ...........1
1.1 研究背景及意义 ..........1
1.1.1 研究背景....1
1.1.2 研究意义....2
1.2 框架及内容 .....3
1.2.1 研究框架...3
1.2.2 研究内容...4
第二章 相关理论与文献 ...5
2.1 基本理论 ..........5
2.1.1 总体战略理论.......5
2.1.2 竞争战略理论.......6
2.2 相关文献 ..........8
2.2.1 国外文献综述.......8
2.2.2 国内研究现状.......9
第三章 A 公司外部环境分析 .....11
3.1 我国人力资源服务行业发展历史和现状 ... 11
3.1.1 发展过程. 11
3.1.2 发展现状.12
3.2 宏观环境分析 14
3.2.1 政治环境..14
3.2.2 经济环境.15
3.2.3 社会人文环境.....18
3.2.4 技术环境.18
3.3 竞争环境 ........19
3.3.1 潜在进入者的威胁.........20
3.3.2 替代品的威胁.....22
3.3.3 购买者的议价能力.........23
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3.3.4 供应商的议价能力.........24
3.3.5 现有竞争对手之间的竞争.........24
第四章 A 公司内部环境分析 .....
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