Millennial Teens: Non-Conformist Trendsetters
Millennial teens (ages 16-19) are the first generation to have no memory of life
before the Internet and cell phones.Technology use defines this age group,
as does the sharing of information.
Unlike previous generations, they are more resilient, adaptable, and open-
minded to new technology.As non-conformists, influencers that direct what
they buy, and how they consumeand interact with brands have changed as
well.
This report offers an in-depth look into how the digital age impacts this
powerful demographic segment on a daily basis.They’re trendsetters, they’re
tech-obsessed, and living the future today!
Methodology
Refuel Agency presents its first
annual custom study on
teenagers and their digital
lifestyles.This covers a variety of
digital topics such as tech
ownership, mobile apps usage,
social media, and more.
Copyright 2015 Refuel Agency and SurveyMonkey
The material contained in this publication is intended for
the internal use of subscribers and their employees and
officers and duplication and dissemination of this report
is limited to solely those individuals.
No part of the publication, including,
without limitation, text, images, graphs,
logos, trademarks and service marks,
unless written consent is given by Refuel
Agency. All rights reserved.
A total of 684 Millennial
teenagers between the ages
of 16-19
Interviewed online between
June 3 to June 9, 2015
Executed by Refuel Agency with a
national panel provided by
SurveyMonkey.
Led by current Refuel Agency
CEO, Derek S. White, a founding
member of the College Explorer
team.
Table of Contents25
6Top Millennial Teen
Brands & Products
Digital Usage
Social Media Usage
Digital Apps
Electronic Spending
Digital Advertising
Top Millennial Teen
Brands & Products
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