Consumer Digital
Health
How Market Shift Is Leading to
New Opportunities
Steve Allan CFA
Head of SVB Analytics
sallan@svb
Scott Winder
Director
swinder@svb
Alex Lee
Manager
klee@svb
Emily Wengel
Associate
ewengel@svb
Written by SVB Analytics:
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Table of Contents3 Consumer Digital Health: Introduction & Financing Trends Overview
9 Healthcare Consumers: Fundamental Needs of the User
13 Financing Trends: Shift Toward Clinically Driven Consumer Health
17 Fitness/Wellness: Adapting to the Market
22 Disease Management: Growth Opportunities
28 Market Outlook: Assessing Consumer Health Opportunities
30 About the Authors
31 About Silicon Valley Bank and SVB Analytics
Consumer Digital Health
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