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通过开展宁波石化经济技术开发区的产业定位研究，决定园区发展战略，科学研究明
确开发区新增围垦区块的产业重点和布局，指导开发区可持续发展。结合企业发展战略的
基本理论及战略转型的相关概念，运用调查研究、归纳法、演绎推理法和案例分析等方
法，从宁波石化经济技术开发区的发展现状出发，结合内外部环境分析，运用 SWOT 矩
阵分析法，全面分析石化行业及园区发展内部的优势、劣势和外部的机会、威胁，通过
问卷调查、专家访谈，获取资料数据，采用层次分析法、专家打分法、案例分析法等多
种分析方法，设置了一套评价模型，从经济效益、社会效益、资源消耗、发展条件、环
境影响、安全影响等六个方面，对宁波石化经济技术开发区的产业定位进行产业选择研
究、方案综合比选研究和多方案比选推荐，最后选择了新增沿海围垦区域布局石化产业
和原先靠城镇、村庄区域转型升级入驻装备制造产业，并提出了产业发展战略及举措
通过产业定位研究决定发展战略，利用环保、能耗、地均产值等资源能源要素条件倒
逼落后化工企业、落后化工生产装置淘汰转移和整改搬迁，通过设置入区门槛，局部区块
（靠近城镇、村庄）逐步引导技术含量高、带动性强、成长性快的装备制造业企业入驻，
助推宁波石化经济技术开发区发展模式由依赖粗放式增长向科技支撑、创新驱动方向转
变，以适应新一轮的科技创新和低碳发展趋势，实现产业发展与资源、生态、社会发展相
结合，推行环保型、低消耗型、循环型、高科技型生产方式，实现速度和效益相统一，
经济发展与资源环境相协调
关键词：产业定位研究；发展战略；绿色低碳发展II
Ningbo Petrochemical Economic &Technological
Development Zone Industry Positioning Research
Abstract
In recent years, lots of projects hav e been implemented with the rapid developm ent of
Ningbo Petrochemical Economic & Technological Development Zone. The contradiction
between the zone’ s environmental capacity a nd fast developm ent of industry has been
increasingly conspicuous. Especially, the successive investment of lots of large projects and
the disordered emission of existing small chemical enterprises. The existing env ironmental
quality in the zone is not too optimistic and the pressure of environment project results from
the scale expansion is increasing. With the constantly improvem ent of environm ental
awareness, the people’s reject psychology against petrochemical industry would be enhanced,
and then the social conflicting emotion. It would be ur gently to choose the zone’ s
development strategy through the positioning research of industry in the zone.
The positioning research of Ningbo Petr ochemical Economic & T echnological
Development Zone would decide the its development strategy. It would be explicit for the
industry locus and layout on the new-added en closed tideland and direct the sustainable
development for the zone. Based on the basi c theory and transform ational concept of
development strategy, applying the inductive method, deductive method ,case analysis method,
SWOT method, according to the zone’s inside and outside environment, the zone’s advantage
and disadvantage, achieving data through inv estigation, expert interv iew, setting a s et of
evaluating model, positioning the zone’s industry from the aspects of economic benefit, social
benefit, resource consum ption, development condition, environmental effect and safety .
Compared with many recommended schemes and chose the petrochem ical and equipment
industry and presented the development strategy of the industry.
Eliminating and conf erring the backward enterprises and productive links by
environmental protection, energy consumption, output value of land. Gradually guiding the
high-tech, drive-strong, fast-growing enterprises into the zone through setting high th reshold
and local block (near to town and village). Transferring the development mode from extensive
style to tech-supported and innovation –dr iven development and accommodating th e
new-round international com petition of t echnology and innovation with the trend of
low-carbonate development. Combining the industry development with resources, ecology ,
social development, Implementing the method of environmental protection, low-consumption,
recycling, high-tech, Coordinating speed with effect, economic development with resources
environment.
Key word: industry positioning research ， development strategy ， green and
low-carbonate developmentIII
目 录
目 录 III
1 绪论 ........ - 5 -
1.1 研究背景- 5 -
1.2 国内外研究综述. - 5 -
1.2.1 国内文献综述....... - 5 -
1.2.2 国外研究综述....... - 6 -
1.3 研究内容概述..... - 6 -
1.4 研究目的和意义. - 7 -
1.5 研究的思路、方法和可能的创新之处. - 8 -
1.5.1 研究的思路........... - 8 -
1.5.2 研究的方法........... - 8 -
1.5.3 可能的创新之处... - 9 -
2 相关理论与分析方法 .. - 10 -
2.1 产业发展战略理论 ....... - 10 -
2.1.1 经典战略理论 .... - 10 -
2.1.2 波特的竞争优势理论..... - 10 -
2.1.3 资源基础理论和能力基础理论. - 10 -
2.2 产业定位 SWOT 分析.... - 11 -
2.2.1 优势（strength） ........... - 11 -
2.2.2 劣势（weakness）......... - 11 -
2.2.3 机会（opportunity） ..... - 12 -
2.2.4 威胁（threat）... - 12 -
3 产业选择研究 ...
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