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本文根据S印刷公司的现状进行了分析,引用国内外的战略研究文献,重申
对于企业而言,战略制定的重要地位,同时从方法论出发,在广泛吸收参考战略
研究专家学者观点的基础上,总结梳理战略管理和制定战略的趋势,提出了制定
发展战略的内容和方法。本文运用SWOT分析模型,从SWOT涉及到的四个方面
对S印刷公司进行了深度剖析。结合PEST分析模型,对印刷行业战略发展环境细
致的分析,根据以上分析结果,从而提出S印刷公司能够选择的发展战略,明确
企业战略重点和战略实施保障措施
基于以上分析,本文最后得到结论:未来S印刷公司的经营方向应着眼于充
分发挥自身优势,通过成长型及成本领先发展战略,为提升S印刷公司印刷产业
链运营水平和效益,实现企业成本领先战略,S印刷公司可提供自身材料供应商的
议价能力,进一步把原料采购成本进一步降低,取得成本优势。文中最后为S印
刷公司战略发展提出实施措施,包括:推进技术创新、优化产品结构、推进产品
品牌化建设、加强信息化技术的使用、创建学习型企业文化等战略实施保障措施
等
本文应用启示:本文通过实证研究的方法,通过对外国印刷业市场战略的认
识,对我国当前的印刷业的现状和处境进行分析,帮助我国的印刷企业准确判断
外部形势,理清内外部的优劣势,认清面临的机遇和挑战,利用好自身优势,及
时规避发展劣势,合理制定战略转型方案。印刷企业要切合自身发展并将资源利
用最大化。本文研究成果为印刷企业决策和部署提供素材及借鉴案例,继而寻求
区域印刷业解决求生存图发展与整体实力弱的矛盾的解决,提供实践理论支持,
具有重大的参考价值及实践指导意义
关键词:发展战略;环境分析;SWOT分析;印刷业
iii 北京交通大学硕士专业学位论文
ABSTRACT
ABSTRACT
S printing company is a leading position in the printing enterprises all over the
country. It ranks in the first place in the North China region, and can represent the
production level and development of printing industry in North China. First of all, under
the unremitting efforts of S printing company, has achieved good results by enterprises,
in the domestic printing industry occupies a space for one person, the development on
the upgrade; but at the same time, S printing company also is facing development
bottlenecks, lack of strategic management is restricting the further development of
enterprises hinder, makes the enterprise can not be sustained healthy to the expansion
and development, the current state of some stop.
This paper analyzes the status of S printing company, introducing the domestic and
overseas strategic research literature, reiterated to the enterprise, the important position
of the strategy, at the same time starting from methodology, based on extensive
absorption reference strategy research on the views of experts and scholars, summing up
the strategic management and strategic trends, and puts forward the content and method
the establishment of development strategy. In this paper, SWOT analysis model is used
to analyze the depth of S printing company from four aspects related to SWOT. With the
PEST analysis model, analysis of the strategic environment for the development of the
printing industry in detail, according to the above analysis result, and puts forward the
development strategy of S printing company can choose, a clear corporate strategic
focus and implementation of safeguard measures.
Based on the above analysis, this paper finally draws a conclusion that the
operation of the future direction of S printing company should focus on giving full play
to its advantages, through growth and cost leadership development strategy, in order to
promote the S printing company printing industry chain operation level and efficiency,
realize the enterprise cost leading strategy, S printing companies can provide their own
material suppliers bargaining power further, the procurement of raw materials to reduce
cost and obtain cost advantages. Including finally for the strategic development of S
printing company proposed the implementation of measures: to promote technological
innovation, optimize product structure, promote the product brand construction,
strengthen the use of information technology, the construction of learning enterprise
culture strategy implementation safeguard measures.
iv 北京交通大学硕士专业学位论文
ABSTRACT
The application of Enlightenment: through empirical research methods, through
the understanding of the strategy of foreign printing industry market, the status and
situation of China&39;s current printing industry analysis, help Chinese printing enterprises
to accurately determine the external situation, clarify the internal and external
advantages and disadvantages, recognize the opportunities and challenges, make good
use of their own advantages avoid the disadvantages of development, make reasonable
strategic transformation plan. Printing enterprises should meet their own development
and maximize their utilization of resources. Provide material and reference the research
results of this paper for printing enterprise decision-making and deployment, and then
solve the seek regional printing industry to solve the contradiction of survival and
development of the overall strength of the weak, to provide theoretical support for the
practice, have great reference value and practical significance.
KEYWORDS: Development strategy; environmental analysis;SWOT analysis; printing
industry
V 北京交通大学硕士专业学位论文
|^_
目录
M ￥: in
ABSTRACT IV9
1.1选题背景 9
1.2研究目的与意义1.2.1研究目的1.2.2研究意义1.3国内外研究现状1.3.1国外研究现状1.3.2国内研究现状1.4研究方法和内容1.4.1研究方法1.4.2研究内容1.5本文研究思路2 S印刷公司外部环境分析2.1 PEST分析模型2.2宏观外部环境分析2.2.1政治环境分析2.2.2经济环境分析2.2.3社会文化环境分析2.2.4技术环境分析2.3国外印刷业行业发展分析2.3.1美国印刷业2.3.2德国印刷业2.3.3日本印刷业
21
2.3.4英国印刷业
22
2.3.5国外印刷行业发展启示
22
3 S印刷公司内部资源分析
24
3.1 S印刷公司基本情况
24
3.2S印刷公司内部资源分析
24
3.2.1财务资源分析
24
Vi 北京交通大学硕士专业学位论文
3.2.2组织资源分析
25
3.2.3人力资源分析
26
3.2.4文化资源分析
28
3.3 S印刷公司发展能力分析
29
3.3.1生产能力分析
29
3.3.2业务能力分析
30
3.3_3技术与人才分析
31
3.3.4管理能力分析
31
4 S印刷公司SWOT分析
33
4.1 SWOT分析模型介绍
33
4.2 SWOT 分析
33
4.2.1优势分析
33
4.2.2劣势分析
34
4.2.3机会分析
34
4.2.4威胁分析
35
4.2.5 SWOT分析结论
36
5 S印刷公司发展战略选择
38
5.1发展战略的制定
38
5.1.1发展战略制定指导思想
38
5.1.2发展战略制定原则
38
5.1.3企业战略目标及阶段划分
39
5.2发展战略目标分解
40
5.3发展战略选择
40
5.3.1增长型战略
40
5.3.2成本领先战略
41
6 S印刷公司发展战略实施
42
6.1人力资源战略
42
6.2产品营销战略
42
6.3产品研发战略
42
6.4企业文化宣传战略
43
7发展战略实施保障措施
44
7.1加强印刷技术创新能力
44
7.2调整既有印刷产品结构
44
7.3提高产品品牌知名度
45
vii 北京交通大学硕士专业学位论文
7.4强化印刷信息化技术运用
45
7.5打造学习创新型印刷企业
46
7.6优化内部组织架构及管理机制
47
8结论与展望 48
8.1研究结论 48
8.2研究局哏与展望
48
参考文献 50
作者简历 52
独创性声明 53
学位论文数据集 54
viii 北京交通大学硕士专业学位论文
1绪论
1.1选题背景
近年来,我国的印刷行业迅猛发展,现状已经成长为全球四大印制中心之一
来自国家新闻出版总局的数据显示,我国的印刷行业,在2015年底截止的印刷产
。。。以上简介无排版格式，详细内容请下载查看
