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江苏省新能源汽车产业发展现状及对策研究_MBA毕业论文DOC

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文本描述
摘要
在我国,新能源汽车产业正在逐步在国民经济发展中显露行业先进性。世界
范围内石油资源的匮乏,人类环保意识的觉醒,以及各国政府在开发环保节约型
交通工具方面给予的政策照顾,都为新能源汽车产业发展创造良好条件。在当前
条件下,应加强新能源汽车行业的环保特性,以保证该行业发展的稳定和持续

本文以江苏省为实例研究,以波特钻石分析理论等为基础,综合各研究方法,
对我国的新能源汽车产业的发展现状进行了梳理,并提出了对应的一些改善对策

第一部分,绪论。从研究背景及意义、文献综述、研究内容及方法方面介绍
了此次研究展开的设计缘由与基本情况

第二部分,相关理论基础。围绕新能源、新能源汽车及种类、技术创新理论、
可持续发展观理论、波特钻石分析等基础理论进行阐释,为研究提供理论支持

第三部分,国内外现状分析及经验借鉴 。主要从法律法规、财政补贴、税
收政策等方面阐释国内发展现状,从起步阶段、明确鼓励,规范生产、试运营、
扩大试点,财政补助、制定产业发展规划 阐释国内产业现状,最终提出国内
外对比及借鉴

第四部分,江苏省新能源汽车产业波特钻石分析。认为当前江苏省新能源汽
车产业现状为:产业发展初具规模、动力电池技术水平国内领先、整车产品先试
先行、创新平台加快形成、创新载体投建力度加大等方面分析江苏省新能源汽车
产业现状;江苏省的能源资源、需求条件、相关及其支撑产业、政府行为和机遇
等对江苏省的新能源汽车产业进行了波特钻石分析

第五部分,江苏省车企发展的模式探讨——以东风悦达起亚为例。分析了东
风悦达起亚企业现状及启示;
第六部分,江苏省新能源汽车产业发展的对策建议。认为可从五方面进行策
略尝试,即:提升骨干企业竞争力;加大研发投入,政府补贴;加强消费者宣传
教育,扩大新能源汽车用户基础;在自主研发的基础上,大力发展国际技术合作;
积极推动国内企业间关键技术研发。II
关键词:新能源汽车;产业发展;发展战略III
Abstract
In China, the new energy automotive industry in the development of the national
economy is gradually revealed advanced industries. Lack of oil resources in the world,
the human awareness of environmental protection, the state of development of new
energy automotive industry policy, project support, will create favorable conditions
for the new energy automotive industry development. Under the current conditions to
enhance environmental protection, the development of new energy automotive
industry, to make the healthy and stable development of new energy automotive
industry.
Taking Jiangsu Province as an example, this paper discusses the current situation
of China&39;s new energy automotive industry development and the development of the
class based on the theory of industrial economics and technological innovation, and
combined with various research methods.
The first part is the introduction, which introduces the design reason and the
basic situation of the research from the background and significance, literature review,
research content and methods;
The second part is about the theoretical basis of the new energy, new energy
vehicles and types, technology innovation theory, sustainable development theory,
SWOT analysis and other basic theory to explain, to provide theoretical support for
the research project;
The third part, analysis and experience situation at home and abroad for
reference. Mainly from the laws and regulations, financial subsidies, the current
situation of the development of the domestic interpretation and other aspects of tax
policy, from the initial stage, clear encouragement, standardized production, trial
operation, the expansion of the pilot subsidy, the planning of industrial development
through the domestic industry status quo, finally put forward the domestic and
international comparison and reference,
The fourth part, analysis of Jiangsu Province, the new energy automotive
industry. SWOT believes that the current status of Jiangsu Province, the new energy
automotive industry: certain scale power battery industry, the leading domestic
technology level, pilot vehicle product innovation platform, accelerate the formationIV
of innovation, efforts to increase investment to build a carrier of the present situation
of Jiangsu province&39;s new energy automotive industry; Jiangsu province energy
resources, scientific research and human resources, demand conditions, related and
supporting industry, inside the industry structure and competitive environment of the
auto industry of new energy sources in Jiangsu province were analyzed, finally
SWOT analysis on the development of new energy automotive industry in Jiangsu
province.
The fifth part discusses Jiangsu Province car enterprises development mode --
Taking Dongfeng Yueda KIA as an example. Analysis of the current situation and
Enlightenment of Dongfeng Yueda KIA enterprise;
The sixth part, countermeasures and suggestions for the development of new
energy automotive industry in Jiangsu province. That strategy attempts from five
aspects: promote the key competitiveness of enterprises; to increase R & D
investment, government subsidies; strengthen consumer education, expand the user
base of new energy vehicles; based on independent research and development,
vigorously develop international technical cooperation actively; to promote the
development of key technologies between domestic enterprises
Keywords: New energy vehicles; industrial development; development
strategyV
目 录
摘要..........I
ABSTRACT........III
目 录.....V
第 1 章 绪论...........1
1.1 选题背景及意义.1
1.2 文献综述.2
1.2.1 国外文献综述2
1.2.2 国内文献综述3
1.3 研究内容与方法.4
1.3.1 研究内容........4
1.3.2 研究方法........5
第 2 章 相关理论基础.......6
2.1 新能源.....6
2.2 新能源汽车及种类.........6
2.3 技术创新理论.....7
2.4 可持续发展观理论.......10
2.5 波特钻石模型分析.......11
第 3 章 国内外现状分析及经验借鉴.....13
3.1 国外发展现状...13
3.1.1 法律法规......13
3.1.2 财政补贴.....
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