“互联网+”作为新工业革命时代经济社会发展的新形态，不断地向传统产业渗透，
改变了企业传统的运营和管理方式，也对经典传统的企业战略管理理论的相关假设与结
论带来了冲击。于是，实践中，企业能否紧跟时代的步伐,对战略转型发展方向进行准确
定位，采取有效的措施并加以有力的推动实施，选择对于企业提升竞争力和保持长远发
展将起到重要的影响作用

本文案例研究对象——HiCAP 有限公司（以下简称 HC 公司），是一家专业服务于
酒饮行业的国内防伪瓶盖的领军企业，也是中国中小型民营制造类企业的典型代表，主
要生产高端瓶盖包装产品以及提供与产品相关的配套服务。近年来，传统制造行业企业
为了更好地适应经济社会发展新形态和市场信息化发展规律，加快研究步伐，以实现向
互联网思维方向的转型。HC 公司通过“互联网+智慧 e 盖”产品的研发和平台的搭建，
挖掘市场和客户需求，促进企业转型升级，从而让企业获得了新的发展机遇

本文从“互联网+”时代下企业经营战略的角度出发，剖析了 HC 公司主动拥抱移动
互联技术,进行产品创新,实现瓶盖 e 化升级,公司从专业提供防伪盖的制造型企业，逐步
走向“提供领先物联科技解决方案服务商”的战略转型发展全过程，总结了其在发展过程
所获的经验和教训，并将理论与实践相结合，形成了可供国内民营制造类企业借鉴的认
知和有价值的参考

关键词：互联网+，战略转型，竞争优势，创新，智慧e盖II
Abstract
Under the new normal economy, various industries are facing huge pressure of industrial
upgrading and enterprise transformation, especiallythe traditional industry, who whichis facing
overcapacity, increased competition, decreased living space, and other survival crisis.
Meanwhile, the firms in the traditional industry also face the new opportunities brought upon
by the transformation.
“Internet +” is a new form of economic and social development in the era of new industrial
revolution. It constantly penetrates to the traditional industries, changes their operation and
management styles. It also changed the assumption and evidences of classic management
theories. In practice, whether a company can accurately position the direction of its strategic
transformation, and whether it can implement the strategy well, will have profound impact on
corporate competitiveness and long-term development.
As the objective of this paper, a case study - HiCAP co., LTD. (hereinafter referred to as
the HC), is a professional closure company, which provides service to liquor company, and is
the leading enterprises in the domestic anti-counterfeiting bottle cap industry. HC is also a
typical representative of the Chinese middle and small private manufacturing companies. It
mainly produces high-end bottle packaging products, and provide related to products
supporting services. In recent years, in order to better adapt to economic development and
informationdevelopment ofthemarket,thetraditionalmanufacturingindustryenterprisesspeed
up their pace of study, to realize the transformation towards Internet mind set. HC, through the
product development and platform building of the Internet + e caps, dig through the demand
of the market and of the customers, promote transformation and upgrading of the enterprises,
and thus make enterprises obtain the new development opportunity.
This article builds on the perspective of corporate strategy in the era of “Internet +”. It
divedintotheentireprogressofHCcompany’sstrategictransformationprocess,whichincludes
its embrace of mobile internet technology, its product innovation, its realization of upgrading
and digitalizing bottle caps, and finally, its graduate transformation from a professional anti-
counterfeitcap manufacturing company to a “cutting-edge service provider of united
technology.” This paper summarized its experience and lessons learned in the process, and
combined theorywith practice.The paper aims to provide a valuable lesson to similar domestic
private manufacture companies to help them successfully transform.
Key words：Internet+; Strategic transformation;Competitive advantage;innovation;e cap.III
目录
第 1 章 绪论.........VI
1.1 研究背景和意义........1
1.1.1 研究背景..1
1.1.2 研究意义..2
1.2 研究方法和分析工具2
1.3 HC 公司概况.....3
1.4 研究内容与技术路线4
1.4.1 研究内容..4
1.4.2 研究技术路线......6
1.5 本文可能的创新点....6
第 2 章 相关理论综述及研究基础...........7
2.1 战略管理相关理论发展........7
2.1.1 产业分析理论......7
2.1.2 企业资源/能力理论.........7
2.1.3 以客户和利润为中心的战略设计..........8
2.2 互联网+时代企业竞争范式 ..9
2.2.1 共享经济模式......9
2.2.2 生态圈竞争........10
2.2.3 竞争资源发生改变........10
2.2.4 竞争重点发生变化........10
2.3 战略转型的相关理论..........11
2.3.1 战略转型的内涵11
2.3.2 战略转型的影响因素....11
2.3.3 战略转型的执行力........12
2.4 本章小结......13
第 3 章 HC 公司战略转型的战略分析...15
3.1 互联网+对酒饮行业的影响15
3.1.1 互联网+推动酒企转型升级 .....15
3.1.2 互联网+驱动制盖业转型发展 .16
3.2 HC 公司转型的外部环境分析...........17
3.2.1 产业环境分析（波特五力分析）........18
3.3 HC 公司战略转型的 SWOT 分析......21
3.3.1 机会分析（Opportunity）...
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