摘要
农副产品物流中心作为集运输、仓储、加工、销售于一体的专业综合性物流园
区，近年来在全国各地多有兴建。因地区差异，市场需求的不同，各类农副产品物
流中心或园区发展状况参差不齐，但大多数农副产品物流中心基本都是在原有农产
品市场、农贸市场或蔬菜水果批发市场的基础上，进行改建、扩建和完善功能而形
成的。在这种以市场需求为基础、企业参与投资运营、政府主导发展方向并完善配
套设施建设的模式上发展起来的农副产品物流中心、园区，面临消费者需求多样化、
原产地网络直采直销等因素的冲击,其发展规模、功能配置、经济效益等方面或多或
少的面临困境

以滕州市农副产品物流中心为例，该物流中心作为农产品集散的综合性物流园
区，拥有良好的硬件基础和完善的园区服务功能。但近年来在电商环境发展情况下，
传统的运输、仓储、批发经营模式受到了一定冲击，成交数量和盈利水平有所下降，
目前，园区还存在市场建设布局不均衡、商户入驻情况堪忧等情况，园区转型发展
的需求越来越迫切

本文以国内外专家、学者对于农副产品物流、物流园区运营模式特点方面的研
究为基础，结合滕州市经济发展环境、农副产品物流相关行业发展情况，通过 SWOT
分析法对滕州市农副产品物流中心的基本情况进行合理分析，找出其发展过程中面
临的问题和困境，并给出相应的对策

本文研究的重点和创新点在于，作为综合性物流园区，滕州市农副产品物流中
心如何适应外部环境变化，利用电商平台和政府扶持政策，加快网络信息平台建设，
引进专业人才，完成由传统农副产品交易中心向现代互联网+综合物流园区运营模式
的转型。通过运营模式转型，结合供给侧改革，增加产品供给的多样性、附加值，
以期对增加农户收入、减轻商户经营压力、提升消费者体验产生积极的作用

关键词：农副产品；物流中心；市场需求；电商平台；转型研究III
Abstract
Agricultural and sideline products logistics center as a collection of transportation, warehousing,
processing, sales in one of the professional integrated logistics park, in recent years, many parts of the
country have been built. Due to regional differences, the different market demand, uneven
development of various agricultural products logistics center or park, but the majority of agricultural
products logistics center are basically based on the original market of agricultural products, farmers
market vegetables or fruit wholesale market, renovation, expansion and improvement of function and
the formation of. In this based on market demand, enterprises to participate in investment operations,
the government led development direction and development infrastructure construction mode of
agricultural products logistics center, park, facing the direct factors such as direct mining consumer
demand diversification, origin of the impact of the network, the scale of development, function
allocation, economic benefits and other aspects are more or less dilemma.
Take Tengzhou agricultural and sideline products logistics center as an example, the logistics
center as a comprehensive distribution of agricultural products logistics park, has a good hardware
foundation and perfect service function of the park. But in recent years in the business environment
and development conditions, the traditional transportation, warehousing, wholesale business model has
a certain impact, the number of transactions and the level of profitability declined, at present, there are
still market layout of park construction is not balanced, merchants settled situation worrying situation,
park demand is more and more urgent to develop.
In this paper, domestic and foreign experts and scholars for the study of agricultural products
logistics and logistics park operation mode characteristics as the basis, combined with the development
situation of Tengzhou city economic development environment, agricultural products logistics related
industries, through the SWOT analysis of the basic situation of Tengzhou logistics center of
agricultural and sideline products by reasonable analysis, find out the problems facing in the process of
its development and the difficulties, and the corresponding countermeasures.
The focus of this dissertation is that, as a comprehensive logistics park, Tengzhou agricultural
products logistics center how to adapt to changes in the external environment, the use of electronic
business platform and government support policies, accelerate the construction of network information
platform, the introduction of professional talent, completed the transformation from the traditional
agricultural and sideline products trading center to the modern Internet plus integrated logistics park
operation mode. Through the operation mode transformation, combined with the supply side reform,
increase the diversity of product supply, added value, with a view to increasing the income of farmers,
reduce business pressure, and enhance consumer experience has a positive effect.
Key words: Agricultural and sideline products ,logistics center ,market demand,
electronic business platform, transformation studies青岛大学硕士学位论文
IV
目 录
第一章 绪论......... 1
1.1 问题的提出 ........... 1
1.2 研究背景及意义 ... 1
1.2.1 研究背景 .. 1
1.2.2 研究意义 .. 2
1.3 国内外研究现状 ... 3
1.3.1 农副产品物流相关研究 .. 3
1.3.2 物流园区的相关研究 ...... 4
1.4 研究路线与方法 .. 6
1.4.1 技术路线 .. 6
1.4.2 研究方法 .. 7
1.5 论文结构安排 ....... 7
第二章 农副产品物流园区相关理论基础........... 8
2.1 农副产品物流的内涵研究 ........... 8
2.1.1 农副产品物流的涵义 ...... 8
2.1.2 农副产品物流的特点 ...... 8
2.1.3 国内外农副产品物流模式对比 .. 9
2.2 物流园区相关研究 ..........11
2.2.1 物流园区的涵义 .11
2.2.2 我国物流园区主要商业模式 .....11
2.2.3 物流园区的建设流程和主要收入来源12
2.2.4 电子商务在综合服务物流园区中的应用 ........ 14
2.3 农副产品物流园区 ........ 15
2.3.1 农副产品物流园区的概念 ........ 15
2.3.2 农副产品物流园区的参与主体15
2.3.3 农副产品物流园区的特点 ........ 16
第三章 滕州市农副产品物流中心发展环境及转型原因分析. 18
3.1 滕州市宏观经济环境及相关产业发展状况分析 ......... 18
3.1.1 滕州市社会经济发展状况 ........ 18
3.1.2 滕州市现代物流业发展情况 .... 20
3.1.3 滕州市农副产品(蔬菜果品)市场建设情况 .... 20V
3.1.4 滕州市电子商务信息产业发展情况 .... 21
3.2 滕州市农副产品物流中心运营状况 .... 22
3.2.1 滕州市农副产品物流中心基本情况介绍 ........ 22
3.2.2 滕州市农副产品物流中心建设进展及主要特点 ........ 22
3.2.3 滕州市农副产品物流中心近年来运营情况 .... 22
3.3 滕州市农副产品物流中心基本架构 ..... 23
3.3.1 滕州市农副产品物流中心有限公司组织结构23
3.3.2 滕州市农副产品物流中心功能区域划分 ........ 24
3.4 滕州市农副产品物流中心转型原因分析 ......... 25
3.4.1 传统农副产品交易区存在明
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