The Rise of the
Well-Informed Candidate
Insights from ManpowerGroup Solutions’ Global Candidate Preferences Survey
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1 |Introductionpg 3
2 |What Information is Most Important
to Candidatespgs 4-5
3 |Information Early Onpgs 6-10
4 |Key Considerations for Employerspgs 11-14
5 |Conclusion pg 15
6 |More About the Respondentspg 15
Introduction
2|
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The Rise of the Well-Informed Candidate|3
Information is power. Historically, the balance of power
between employers and candidates has favored
employers. Candidates had few sources of information
about open positions, corporate culture or company
vision, let alone compensation and benefts.
Globally, the talent market is constantly changing.
Candidates today report a dramatic increase in the
amount of information they have about a company and a
position at early stages of the job search process. In the
last year alone, candidates report signifcant increases in
the amount and types of information they have prior to
beginning the application process.
To better understand how employers can leverage global
candidate preferences and perceptions, ManpowerGroup
Solutions, the world’s largest Recruitment Process Outsourcing
(RPO) provider, went directly to the source — candidates.
In the Global Candidate Preferences Survey, nearly
14,000 individuals currently in the workforce between the
ages of 18 and 65 shared what matters to them in the job
search process. The survey was felded in 19 infuential
employment markets across the globe.
This report provides new insights into the type of
information candidates look for and are armed with
before they hit the “submit” button on their application.
Never before have candidates been so well-informed
so early on in the process. And it is not just about
having a more detailed job description – candidates
worldwide report a significant increase in
the amount of information they have about
compensation, benefits, company mission/vision
and culture, corporate brand and corporate social
responsibility. This report highlights what matters most
to today’s candidates and suggests new strategies and
tactics to effectively compete for in-demand talent in this
new global marketplace.
Introduction
14,000
currently in
the workforce
ages18-65
Candidates shared what matters most to
them in the job search process
GLOBAL CANDIDATE PREFERENCES SURVEY
We asked
fielded in19
influential employment markets across the globe
What Information is Most
Important to Candidates
Generally, compensation and type of work are the most important factors in making career decisions. The Global
Candidate Preferences Survey results also reveal that the importance of schedule flexibility is rising, pulling even with
benefits as the third most important factor.
There are signifcant differences by market. For example, candidates in Norway and the United Kingdom rank type
of work as most important. However, in Australia, compensation falls almost to the bottom of the list of motivators
with factors like schedule fexibility and geographic location ranking much higher. And in Brazil, Costa Rica and India,
opportunity for advancement matters more to candidates than compensation.
24%19%
39%47%
52%
35%
72%
Colombia
24%19%
35%
48%
62%
37%
58%
Mexico
33%
14%
45%51%
35%
51%55%
United States
31%
22%
41%
60%
27%33%
73%
Peru
33%
15%
45%
36%
54%
36%
72%
Argentina
36%
17%
45%42%
68%
32%
52%
Costa Rica
36%
19%
37%
53%57%
26%
60%
Panama
42%
14%
47%
26%31%
54%
68%
Spain
18%19%
31%
51%
69%
32%
66%
Brazil
49%
25%
35%38%37%
71%
24%
United Kingdom
4|
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