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本文运用“PEST ”分析法对广东Z电力公司所处的经济环境、政治环境、社会文
化环境、技术环境和自然环境等宏观环境进行分析。运用“波特五力模型”理论对我国
电力行业竞争现状和竞争格局进行分析。运用“SWOT”分析法对广东Z电力公司所处的
内部环境和外部环境进行总结,对公司内部经营中具备的优势、存在的劣势,外部环境
可能对公司发展产生的威胁和机遇都形成了清晰的认识。广东Z电力公司在电力行业曰
趋成熟,竞争日趋激烈的情况下,市场份额逐渐在下降,竞争优势也逐步缩小。因此,
广东Z电力公司必须适应行业政策和市场形势变化,抓住我国新一轮电力体制改革中的
机遇,充分发挥企业的竞争优势,扬长避短,努力开拓,才能不断提升企业的核心竞争
力,使自身在电力行业激烈复杂的竞争环境中能有所突破,持续发展
最后,在战略的制定上,本文认为广东Z电力公司可以采取稳健的发展战略,兼顾
广东电力市场的建设的同时积极开拓省外优质电源项目以实现规模化的扩张,开展省内
售电业务,深入挖掘国际上有潜力的大型新能源电源项目,注重能源布局的合理性,着
重清洁能源项目建设,坚持多元化产业协同发展,增强技术研发力度,提升企业管理水
平,实现企业的可持续发展
关键词:发电企业;十三五;战略规划;战略措施
I DEVELOPMENT STRATEGY PLAN OF GUANGDONG Z POWER COMPANY
DURING THE THIRTEEN FIVE
ABSTRACT
Under the new economic situation, energy structure adjustment, deepening reform
in the continuous advance j China’s power industry is also facing a serious situation,s
uch as the shortage of electricity demand and the increasing competition in the electri
city market. Guangdong Z Power Company as the largest power producerin Guangdon
g Province, how to keep their own advantagesin in the increasingly fierce competitio
n, seize market opportunities, continuous innovation, meanwhile, how to overcome thei
r own weaknesses, avoid market risks, maintain sustained and healthy and sustainable
development, these problems worth exploring. In this paper, I will summarizesthe the
current operating conditions of Guangdong Z Power Company, using the strategic man
agement theory to the external environment analysis,and discussed a new power mark
etization reform of power generation enterprises, expect for provide valuable measures
to Guangdong Z power company during the development of 13th Five-Year.
In this paper, I will use PEST theoretical model to analyze Guangdong Z Pow
er Company^ economic environment, political environment, social and cultural environ
ment, technology and natural environment and other macro environment analysis. Usin
g &39;Totter five forces model theory to analyze the competition situation and competitio
n pattern of China&39;s electric power industry. Using the SWOT1&39; analysis method to su
mmarize the internal environment and external environment of Guangdong Z power co
mpany,and define the company丨s strengths,weaknesses and opportunities and threats.
Under the above analysis, With the maturity of the electric power industry and the i
ncreasingly fierce competition, the market share is gradually declining , Guangdong Z
power company&39;s competitive advantage has gradually narrowed. Therefore, Guangdong
Z power company have to adapt to the industry policy and the change of market sit
uation,seizing the opportunity of the new round of electric power system reform in C
ii hina,make flill use of enterprise competitive advantage,make best use of the advanta
ges and bypass the disadvantages,and efforts to develop,continuously enhance the c
ore competitiveness of Guangdong Z Power Company, help the enterprise to get an i
mpregnable position in the fierce competition.
Finally, on the strategy, this paper argues that guangdong Z power company can
adopt steady development strategy. In order to achieve large-scale expansion, Guangdo
ng Z power company should focus on the construction of guangdong electric power m
arket and actively develop high-quality power projects outside the guangdong province,
carry out electricity sales in the guangdong province, excavate the potential of the
world&39;s major new energy power projects. At the same time,pay attention to the ratio
nality of energy distribution, focus on the construction of clean energy projects, adhere
to the coordinated development of diversified industries, enhance R & D efforts, pro
mote enterprise management ability,acheive the sustainable development of Guangdong
Z Power Company.
Finally^ in the formulation of the strategy, this paper argues that Guangdong Z
power company can adopt a steady development strategy,continue cultivating the Gua
ngdong electric power market, and recommends that the Guangdong Z power company
continue to participate in new and acquisitions outside the province of high-quality p
ower supply projects to achieve large-scale expansion, positive Foreign mining and pot
ential major new international energy supply projects and project-oriented layout and c
lean energy development, strengthen the industrial chain integration strategy, enhance r
esearch and development efforts,improve the management level,in order to realize co
rporate sustainable development.
KEY WORDS : Power generation companies; Thirteen Five; strategic
planning; strategic measures
m 目录
綱 I
Abstract II
第一章导论 1
1.1论文选题背景与研究意义1.1.1论文选题背景 4
1.1_2研究目的及意义1.2 国内研究现状 5
1.3研究方法、研究框架、主要创新点1.3.1研究方法 6
1.3.2研究框架 7
1.3.3主要创新点 7
第二章广东Z电力公司的内部环境分析2.1广东Z电力公司基本情况2.2广东Z电力公司资源与能力分析2.2.1产业链分析 9
2.2.2生产能力分析2.2.3发展能力分析 13
2.2.4营销能力分析 14
2.2.5研发能力分析 14
2.2.6资本运营能力分析2.2.7人力资源结构分析13广东Z电力公司内部优势与劣势分析2.3.1内部优势 16
2.3.2内部劣势 16
第三章广东Z电力公司的外部环境分析3.1宏观环境分析 17
3.1.1政策法律因素分析IV 3.1.2经济因素分析 20
3.1.3社会文化因素分析
21
3.1.4技术因素分析 22
3.2 电力产业竞争结构分析
24
3.2.1潜在竞争者的威胁
24
3.2.2现有企业的竞争
24
3.2.3来自替代品的威胁
26
3.2.4供应商的议价能力
26
3.2.5购买者的讨价还价能力
26
3.3我国电力市场现状分析
27
3.3.1我国电力市场发展现状
27
3.3.2新一轮电改对发电企业的影响
28
3.4机遇与威胁 31
第四章广东Z电力公司“十三五”发展战略制定
32
4.1广东Z电力公司SWOT分析
32
4.2广东Z电力公司总体战略的目标定位
33
4.3广东Z电力公司“十三五”总体发展思路
35
4.4广东Z电力公司“十三五”基本战略选择
36
4.5广东Z电力公司“十三五”发展战略规划
37
第五章广东Z电力公司发展战略实施保障措施
39
5.1提升企业精细化管理水平
39
5.2推动创新驱动发展
39
5.3维系与合作伙伴良好关系
40
5.4完善人力资源管理制度
41
5.5企业信息化建设 41
.44
参考嫌 45
47
V 广西大学工商管理硕士学位论文
广东Z电力公＊5在“十三五”期间发展战略规划
第一章导论
1.1论文选题背景与研究意义
1.1.1论文选题背景
电力行业一直是我国最基础也是最重要的能源产业之一,电力行业发展的好与坏关
乎国计民生,影响深重。早在1998年,我国便推行了“政企分开,省为实体”、“厂
网分开,竞价上网”的电力工业改革发展“四步走”战略,2002年,国务院下发5号文,
此后我国电力工业便以“厂网分开、竞价上网、打破垄断、引入竞争”为方向,对我国
的电力体制实行改革。2002年电改至今,我国电力市场实现了“厂网分开,主辅分离”,
形成了以发电侧为主的电力市场竞争格局,电力产业得到飞速发展,全国电力总装机容
量从2002年电力体制改革前不到1亿千瓦,2016年据统计己经超过15. 27亿千瓦,发
电量位居世界第一位。目前,我国电力体制改革仍在不断深入,随着我电力市场化发展
的不断推进和深入,行业中诸多矛盾日渐突显,输配分离、竞价上网、市场垄断,产能
过剩、电力落后设备、污染严重等许多深层次问题急需得到有效解决
经济“新常态”下,我国经济在持续了 30多年的高速增长后,近年来经济增速逐
渐放缓转为中高速,经济结构也得到了优化,产业结构实现逐步升级,创新驱动成为中
国经济新引擎。发电企业的经营环境在大背景下也变得更加复杂多变,市场竞争日益加
剧。2015年初,国务院下发了电力体制进一步深化改革的若干意见稿,推动了我国新一
轮电力改革拉开序幕。改革带来的既有机遇也有挑战,发电企业应该抓住机遇,顺改革
之风,面对电力行业新环境新形势,认真总结企业过去发展的经验得失,科学谋划未来
发展思路和战略,增强企业在电力行业中的竞争力,推动广东Z电力公司健康可持续发
展
1.1.2研究目的及意义
广东Z电力公司是全国第一批“厂网分开”电力体制改革下组建的发电企业,也是
目前广东省内规模领先、实力突出的电力能源企业。公司主要从事电力热力的生产供应
和销售,以及电源项目的投资建设与经营管理;同时公司围绕电力发电,对相关产业链
开展了相适宜的投资、建设与经营管理。公司发展至今,坚持优先发展发电板块,协同
多元化板块发展,形成了“一主多元”的企业发展格局
目前,我国电力供需日趋平衡,全国范围内的发电量增势明显放缓,发电设备投资
1 广西大学工商营理领士学位论文
广东Z电力公司在“十三五”期间发展
。。。以上简介无排版格式，详细内容请下载查看
