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本文第一章是绪论，主要阐明了 K 公司的研究背景和研究意摘要
II
义，以及研发方法和技术路线
第二章主要回顾了与竞争战略相关的文献，并对其进行逐一
阐述
第三章主要介绍了 K 公司的概况，并对 K 公司目前所处的宏
观环境及行业内的竞争环境进行了分析
第四章对 K 公司内部环境进行分析，主要分析了 K 公司当前
的资源与条件，并进一步用 SWOT 矩阵进行深入剖析
第五章是在外部环境与内部环境分析的基础上，提出了 K 公
司应该选择的竞争战略
第六章探讨了 K 公司竞争战略实施的保障措施，从研发能力
的提升、战略性客户管理、提高品牌知名度、企业文化建设、风
险控制与评估等方面进行了深入分析
通过对 K 公司的竞争战略的研究与分析，本论文希望对其他
民营烟草机械零配件公司有一定的借鉴和参考作用
关键词 烟草机械零配件公司；竞争战略；战略分析；战略实施与
保障ABSTRACT
III
RESEARCH ON COMPETITIVE STRATEGY OF K
TOBACCO EQUIPMENT SPARE PARTS COMPANY
ABSTRACT
The tobacco trade is an important role industry for economy in our country, and it has
played a major effect in China&39;s economic development a long period. Tobacco machinery
spare parts company is not to be underestimated role for the tobacco trade development as an
important part. Although tobacco machinery spire parts enterprises are government-specific
franchise industry for a long time, private tobacco machinery spare parts enterprises are
inevitably pushed to the market follow the continuous competition. When the external
environment of the market economy profound changes, how to plan more suitable
competitive strategy for their own development, private tobacco machinery parts enterprises
are facing more severe challenges.
Now, private tobacco machinery spare parts enterprises in the competition occupy a
favorable position becoming particularly important. K tobacco machinery spare parts
company as an example in this article, It was analyzed for competitive strategy in order to
develop a more appropriate strategy in line with K&39;s long-term development.
The first chapter of this article is the introduction, mainly to clarify the K company&39;s
research background and research significance, as well as research and development
methods and technical lines.
The second chapter mainly reviews the literature related to the competitive strategy, and
elaborates it one by one.ABSTRACT
IV
The third chapter mainly introduces the general situation of K Company, and analyzes
the macro environment and the competitive environment of K Company.
The fourth chapter analyzes the internal environment of K company, mainly analyzes
the current resources and conditions of K company, and further analyzes with SWOT matrix.
The fifth chapter is based on the analysis of external environment and internal
environment, and puts the competitive strategy that K company should choose.
The sixth chapter discusses the safeguard measures of K company&39;s competitive
strategy, and makes an in-depth analysis from the aspects of research and development
ability improvement, strategic customer management, brand awareness, corporate culture
construction, risk control and evaluation.
Through the research and analysis of K’s competitive strategy, this article hopes to have
some reference or as a mirror for other private tobacco machinery spare parts enterprises.
(MBA)
Supervised by ______________________
KEY WORDS：Tobacco machinery spare parts enterprises; Competitive strategy;
Strategic analysis; Strategic implementation and protection.目录
V
目录
摘要........ I
ABSTRACT.......III
第一章 绪论 ........1
1.1 研究背景及意义 1
1.2 论文研究内容及解决的问题 ....3
1.3 论文研究方法 ....4
1.4 论文技术路线 ....4
第二章 竞争战略相关文献综述 .6
2.1 竞争战略概述 ....6
2.2 波特的竞争战略 6
2.3 企业竞争战略的特点与作用 ....8
2.4 成本领先战略概述 ........9
2.5 成本领先战略的实施途径 ......10
2.6 五力模型..........14
第三章 K 公司外部环境分析 ...15
3.1 K 公司概况.......15
3.2 宏观环境分析 ..18
3.3 K 公司基于五力模型行业环境分析 ....23
3.4 竞争对手分析 ..27
第四章 K 公司内部环境分析 ...32
4.1 组织结构分析 ..32
4.2 企业文化分析 ..33
4.3 价值链分析......35
4.4 核心竞争力分析 ..........40
4.5 SWOT 分析 ......41
第五章 K 公司的战略定位与选择 .......43
5.1 K 公司的战略目标定位 ...........43
5.2 K 公司竞争战略的选择 ...........46目录
VI
第六章 K 公司竞争战略实施的保障措施........52
6.1 提升产品研发能力 ......52
6.2 战略型客户管理 ..........53
6.3 提高品牌知名度 ..........55
6.4 企业文化建设 ..56
6.5 风险控制与评估 ..........56
结论........59
参考文献 60
致谢........63第一章 绪论
- 1 -
第一章 绪论
1.1 研究背景及意义
1.1.1 研究背景
烟草行业在我国一直是一个实行专管专卖的行业，它具有一定的特殊性
长期以来，我国一直对烟草市场实施特殊的管理制度，其中烟草机械零配件
行业作为烟草行业的一个分支，也遵行国家专卖制度。在 2004 年全国烟草总
局仅在国内认可了 314 家会员单位，而只有这些会员单位才可以成为全国各
大卷烟厂、材料厂的合格供应商，为这些烟厂提供合规的配套服务
在当今如此开放的市场环境下，国内制造工业也正处于日益
。。。以上简介无排版格式，详细内容请下载查看
