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2018年银行业展望_六大课题影响银行业发展趋势_英文版

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2018 Banking Outlook
Accelerating the transformation
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Brochure / report title goes here| Section title goes hereContents
Playing the long game 1
Customer centricity 3
Regulatory recalibration 4
Technology management 5
Mitigating cyber risk 6
Fintechs and big techs 6
Reimagining the workforce 7
Playing short to aim long 9
Retail banking: Transitioning to a mobile-centric 9
and digitally anchored institution
Corporate banking: Prioritizing customer13
experience, technology, and targeting markets
Capital markets: Leading technology adoption15
for competitive diferentiation
Payments: Making the right strategic choices 17
Wealth management: Robo platforms18
expanding beyond investment advice
Endnotes 20
Contacts 22
2018 Banking Outlook: Accelerating the transformationFor banks globally, 2018 could be a pivotal
year in accelerating the transformation into
more strategically focused, technologically
modern, and operationally agile institutions,
so that they may remain dominant in a rapidly
evolving ecosystem.
This metamorphosis is far from easy as most banks
grapple with multiple challenges: complex and
diverging regulations, legacy systems, disruptive
models and technologies, new competitors, and, last
but not least, an often restive customer base with ever-
higher expectations.
In this outlook we explore the challenges most
banks face in balancing the need to restructure
their foundations for the long-term with fnding
near-term growth.
We do so by identifying six macro themes that
should be critical for long-term growth: 1) Customer
centricity, 2) Regulatory recalibration, 3) Technology
management, 4) Mitigating cyber risk, 5) Fintechs and
big techs, and 6) Reimagining the workforce. Then we
drill down into fve business segments to address how
these long game themes may begin to play out in the
next 12 to 18 months (see fgure 1).
Playing the long game
Figure 1: Six macro themes and fve banking businesses
Source: Deloitte Center for Financial Services
Customer
centricity
Capital markets
Wealth management
Retail bankingCorporate banking
Payments
Regulatory
recalibration
Technology
management
Fintechs and
big techs
Reimagining
the
workforce
Mitigating
cyber risk
2018 Banking Outlook: Accelerating the transformationBut frst, some background on the global economy: Real
GDP growth should stay healthy across most major
markets (see fgure 2), giving most lines of business
some room for topline expansion. Also, the continued
tightening of labor markets in the United States and
more recently in the European Union,1 should fuel
income gains and credit expansion for retail banks in
the near term. This favorable situation could also lead
to monetary tightening, as the European Central Bank
(ECB) may gradually reduce its quantitative easing
program, and raise interest rates, as the Fed has done.2
Meanwhile, real fxed-business investments and
corporate profts may also rise, albeit at low rates. And
corporate tax reform, as currently proposed in the
United States, could mean repatriation of US corporate
profts leading to a surge in business investments. On
the fip side though, large unfunded tax cuts could
fuel concerns in bond markets about the long-run
sustainability of US budget defcits.
Finally, backlash against globalization and foreign trade3
does not seem to have manifested in damage to cross-
border fows.
In the end, banks have to contend not only with running
the bank, but also transforming the bank to grow
in a sustainable manner. Banks will likely have no choice
but to balance these goals against the exigencies of
the day. And those that are able to achieve this balance
could be amply rewarded.
Figure 2: Real GDP growth and interest rates
Source: Deloitte United States Economic Forecast 3Q 2017
0%
2%
4%
6%
201120132015201720192021
Financial rates (%)
Federal funds rateYield on 10-year Treasury notes
Forecast
-2%
0%
2%
4%
6%
8%
10%
201120132015201720192021
Real GDP growth global (%)
EUEmerging EuropeEmerging AsiaLatAmMENAJapan
Forecast
0%
1%
2%
3%
201120132015201720192021
Real GDP growth United States (%)
Forecast
Source: International Monetary Fund, October 2017
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