Rich Media and
Video Benchmarks
H1 2016
As one of the leading ad management platorms in the world,
Sizmek has access to an extraordinary knowledge base. In order
to compile Rich Media and Video Benchmarks H1 2016, Sizmek
Research analyzed 21 unique formats, more than 2,500 unique
unit size combinatons, over 1.3 million individual ads, and
hundreds of billions of impressions served via the Sizmek platorm
during the frst half of 2016. Here, Sizmek Research compiled key
benchmarks across a wide array of formats, vertcals, and regions
of the most important metrics advertsers need to know about for
campaign performance.
With these benchmarks, you’ll be able to fnd out answers to key
questons, such as:
campaigns versus my standard banner campaigns
start watching my video
completon
Rich Media and Video Benchmarks H1 2016 provides up-to-date
benchmarks for engagement across regions and vertcals to help
advertsers establish startng points toward knowing how their
campaigns are performing.
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