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本文第一章，介绍了选题的研究背景和研究意义，主要研究方法以及本文的
主要内容；第二章，详细介绍了相关理论基础，如公共选择理论、竞争战略理论
等；第三章，我国公共资源交易市场概述，介绍了公共资源交易市场的基本含义、
分类，以及特征；第四章，企业参与公共资源交易市场竞争的关键环节，重点分
析了投标和项目建设两个环节；第五章，企业参与公共资源交易市场竞争可供选
择的策略，包括价格策略、差异化策略等；第六章，企业参与公共资源交易竞争
的案例，通过S市企业参与公共资源交易的实际案例，介绍了企业参与公共资源交
易竞争的成功策略；第七章，企业参与公共资源交易市场竞争的建议，为企业参
与公共资源交易市场竞争提出相应的策略建议；最后为结论
关键词：公共资源交易；企业；市场竞争；策略II
Abstract
With the improvement of the legal system of public resource transactions in our
country and the further growth of the market scale, according to the statistical analysis
of the government procurement research center, the share of public resource trading
market in China will continue to increase in the next few years. With such rapid growth
of public resources trading markets, a large number of companies are starting to take
measures to participate in the competition of the public resources trading markets,
make full use of the market to promote its development. Therefore, in the face of such a
huge market, how to enter the public resources trading market, and actively grasp the
favorable opportunity for development, which is a very worthy of study. This paper
explores the problem of the public resources of the enterprises participating in the
government&39;s tangible market, and takes the practice of the S-city enterprises as an
example to carry out the relevant research on the enterprises participating in public
resource transactions.
In the first chapter, this paper introduced the selected topic background and the
research meaning, domestic and international literature review and research methods
and research content; In the second chapter, we introduce the theory of public resource
trading and market competition, such as public choice theory, competitive strategy
theory and so on; In the third chapter, this paper introduces the overview of public
resources trading markets in China, including the basic meaning of public resources
and public resources trading, classification, and characteristics; In the fourth chapter,
the paper analyzes the enterprises to participate in market competition is the key link of
public resources, analyses the two links of bidding and construction projects; In the
fifth chapter, aiming at the actual situation of China&39;s enterprises to participate in public
resources trading, put forward the enterprise involved in the selection of public
resources trading market competition strategy, including price strategy and
differentiation strategy. In the sixth chapter, based on the existing information and the
actual data, this paper analyzes the present situation of the construction of public
resources trading platform in S city, affirmed the achievements that have been achieved.
At the same time, this paper introduces the successful strategies of the enterprises
participating in the competition of public resource transaction through the actual cases
of S enterprises participating in the public resource transaction. Finally, according to
the current situation of China&39;s public resources trading, the paper puts forward the
corresponding suggestions and strategies for the enterprises to participate in theIII
competition of public resources market. The author hopes that through in-depth
thinking of this paper can enlighten the reform, new ideas, new management concept,
make a contribution to promote the development of the management of public
resources trading in China.
Keywords: Public resource transaction；Enterprise; Market competition; StrategyIV
目 录
摘要 ......... I
Abstract........... II
目 录 .......IV
第 1 章 绪论 ...1
1.1 研究背景与意义.......1
1.1.1 研究背景........1
1.1.2 研究意义........1
1.2 主要概念界定...........2
1.2.1 公共资源........2
1.2.2 公共资源交易市场....2
1.2.3 企业市场竞争策略....2
1.3 文献综述 ......3
1.3.1 公共资源交易理论研究现状3
1.3.2 竞争战略相关研究....4
1.4 研究内容和研究方法...........6
1.4.1 研究内容........6
1.4.2 研究方法........6
第 2 章 理论基础 ...8
2.1 寻租理论 ......8
2.2 公共选择理论...........8
2.3 竞争战略理论...........9
2.3.1 基于环境的竞争战略理论....9
2.3.2 基于资源的竞争战略理论..10
2.4 资源配置理论......... 11
第 3
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