Copyright2017 The Nielsen Company. Confidential and proprietary.
尼尔森 李振新
2017 Big Data Insights for New Generation Auto
2017年新生代汽车消费者
大数据洞察
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议程
Agenda
新生代的画像
Portrait of New Generation
新生代对汽车的需求
New Generation’s Needs for
Automotive
综述
Summary
123
Copyright2017 The Nielsen Company. Confidential and proprietary.
SECTION 01
新生代的画像
PORTRAIT OF NEW GENERATION
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新生代是规模大，信心高，学历高、收入高的一个群体
New generation are a big population. They have high confidence, high income and are better
education.
规模大
BIG SIZE
信心高
HIGH CONFIDENCE
学历高、收入高
BETTER EDUCATED
HIGHER INCOME
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新生代存在两类特征明显的人群，年轻创业领袖以及年轻白领
Young entrepreneur and young white collar are two kinds of new generations who have distinctive
features.
公司普通职员/白领
General Office Clerk/White Collar
33%+11%
vs 总体 Overall
小型公司老板/企业主
Small Businessman/Entrepreneur
11%+4%
vs 总体 Overall
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