文本描述
THE STATE OF
SHIPPING IN
COMMERCE
2017
UK
#stateofshipping
I’m looking at the
technology with the eyes
of my customers
Said Jack Ma.
Retail is at a point of great infection;
driven by innovative cloud
technologies with record-breaking
speed and scale. Digital commerce
companies have succeeded in
taking businesses online, and the
advancements made within the last
fve years in online merchandising,
security, and payments is a
testament to this exciting era. An
area which remained resistant to
change is the supply chain; until
an ambitious company in 1995
named Amazon gained frst-mover
advantage and re-invented the
supply chain as a supercharged
route to success. And change we did
see.
It’s no surprise then that this
2017 report is all about change.
Harnessing survey data from 275
retailers and 1298 shoppers in the
United Kingdom, we identifed areas
of change that impact everything
from revenue to customer
experience. For some, these shifts
indicate a step in the right direction,
and for change-resistors it takes on
a more ominous tone. Whatever that
means for you and your business,
remember that the changing tide
waits for no one.
In the times of Brexit and other
uncertainties, it’s easy to lose sight
or get distracted - so I hope this
report provides a slice of clarity
to your world. With UK 2017
ecommerce sales valued at over 67
billion, why not give yourself an edge
with innovative shipping
Carl Hartmann
CEO & Co-founder
Temando
Objective: The primary objective of this report is to map out the
various factors affecting the online retail sector in the United
Kingdom, with qualitative data mined from a nationwide survey
conducted in February 2017. Shipping and fulfllment impacts
commerce in a signifcant manner, affecting proft margin and
revenue, operational effciencies, brand and customer experience.
Our hypothesis is that retailers’ current shipping practices
prevent them from realising the full potential of their business.
These practices add unnecessary friction to the buyer journey,
and are often out of touch with today’s sophisticated, tech-savvy
online shopper who want shopping to be a seamless, almost
intuitive experience. To prove this, we started tracking the habits,
practices, and sentiment of online shoppers and retailers annually
to measure their experiences and performance over the last
12 months with the aim to measure the gap between retailer
capability to consumer expectations.
Methodology: Temando commissioned Research Now to conduct
a survey targeting UK-based online shoppers and retailers across
a variety of categories in February 2017. In total, we received
responses from a sample size of 1298 online shoppers and 275
retailers. This data is compared against data gathered for the
2016 State of Shipping in Commerce report where possible,
with patterns and differences outlined. Based on these fndings,
we predict a pattern of outcomes based on the theoretical
propositions we come across in the data analysis process.
Access the 2016 report here.
Download reports for United States, Australia or France here.
Media inquiries: marketing@temando
ABOUT THE REPORT
WHAT’S IN
STORE
WHO
The new online experiences that shoppers seek
Get to know the retailer and consumer landscape
WHAT
WHEN
Challenges that retailers face today in closing the gap
HOW
WHY
Tactics that retailers use to improve
Benefts and trends to look out for2435
40
4The State of Shipping in Commerce 2017 - UK
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