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轨道交通的发展，一方面带动了城市人口的流动，让更多的更便捷的流动在城
市的各个角落，另一方，由于人口的流动，带动了城市商业形态的另外一种发
展形势，地铁商业。如何充分利用城市轨道交通这一基础工具，带动城市经济
快速均匀发展，将成为本文的研究重点
近年来，南昌经济得到突发猛进的发展，城市经济水平已经发展到了一个
很高水平。伴随着经济发展，城市人口已经达到了一个很高水平，人民出行已
经变成日常生活中的必然一个环节，南昌政府在鼓励南昌地铁坚持“跳出南昌看
南昌、跳出地铁看地铁”的发展模式，在参考国内外地铁发展模式的经验教训上，
进行创造性的提出了南昌地铁发展模式“地铁+社区”模式，确定了如何将土地资
源变资产，如何将土地资产变成资本，如何将资本变成资金，如何将资金运用
到地铁建设中去的发展思路。通过借助轨道交通这种大众化的交通发展模式，
进行将地铁沿线的土地资源进行合理规划，进行开发和有效运作，形成地铁商
业的这种独特的发展模式。通过地铁商业来养地铁，来发展城市轨道交通，通
过轨道交通快速的整合城市人流量，更好的服务城市人员，从而更进一步的提
升了城市的国际化形象，提升城市的竞争力
本文结合地铁商业研究的现状，首先阐述了“地铁+社区”这一运营模式研究
意义，并介绍了地铁商业概念以及地铁商业的分类，对“地铁+社区”进行相关的
定性分析，为“地铁+社区”运营模式的优化和实施作好铺垫；然后对国内外目前
的“地铁+社区”运营模式进行相关比较，通过列举有代表性的国外为美国、日本
及英国，国内为香港、深圳、北京及上海的地铁商业现状进行介绍；其次对南
昌独特的“地铁+社区”这一商业现状进行分析；再次以国内外“地铁+社区”运营模摘要
II
式结合南昌地铁现状得出适合南昌“地铁+社区”的运营模式新思路；最后完成对
文中研究内容进行了全面系统的总结
关于“地铁+社区”商业模式的研究中，目前国内外的专题研究相对比较少，
有些是基于地铁站点的商业研究，有些是基于地铁上盖物业的研究，有些是地
铁通道商业的研究，针对“地铁+社区”的系统研究，南昌地铁属于比较创新的发
展模式。不过基于国内外地铁发展几十年的经验，相信那些运作比较成熟比较
有些的地铁商业模式，还是给“地铁+社区”模式设计方面很多借鉴的地方。本课
题将基于南昌“地铁+社区”模式的研究和分析，汇总出了其创新的地方和不足地
方，供下一步“地铁+社区”模式的成熟发展提供更多的借鉴，让后续的“地铁+社
区”运作模式更进一步的得到提升
关键词：地铁商业；轨道交通；南昌地铁；投融资；商业运营；Abstract
III
ABSTRACT
The future, will be in a very long period of time, to measure a city to
internationalization or a high degree of modernization of an important standard will
be the degree of development of urban rail transit, rail transit development will
certainly reflect the development of the city culture height. However, the degree of
development of a city&39;s rail transit, but also to a certain extent, reflects the city&39;s urban
value and the city&39;s land value. At the same time, the development of rail transit will
also allocate the wealth of the city to every corner of the city, and promote the
development of wealth in various regions. After several decades of urban rail transit
development and maturity, in recent years, China&39;s second and third tier cities are also
vigorously develop the construction of rail transit, but also become the focus of the
current domestic experts. The development of rail transit, on the one hand led to the
flow of urban population, so that more and more convenient flow in every corner of
the city, the other side, due to the flow of the population, led to the urban business
model of another development situation, subway business The How to make full use
of the basic tools of urban rail transit, promote the rapid and even development of
urban economy, will become the focus of this paper.
In recent years, Nanchang economy has been rapid development, urban
economic level has developed to a very high level. With the economic development,
the urban population has reached a very high level, the people travel has become a
necessary part of daily life, Nanchang government to encourage Nanchang subway to
adhere to jump out of Nanchang Nanchang, out of the subway to see the subway,
the development model, In the reference to the domestic and foreign subway
development model of the lessons learned, the creative development of the Nanchang
subway mode subway + community model, to determine how the land resources
into assets, how to land assets into capital, how to capital into Funds, how to apply
funds to the subway construction to the development of ideas. Through the use of rail
transit this popular mode of transport development, the subway along the land
resources for reasonable planning, development and effective operation, the
formation of subway business this unique development model. Through the subway
business to raise the subway, to the development of urban rail transit, through the
rapid integration of urban traffic flow, better service to urban personnel, which further
enhance the city&39;s international image, enhance the competitiveness of the city.Abstract
IV
Based on the present situation of subway commercial research, this paper first
elaborates the significance of the operation mode of subway + community, and
introduces the concept of subway business and the classification of subway business.
The qualitative analysis of subway + community And then the current subway +
community operating model for the relevant comparison, by listing a representative
of the foreign countries for the United States, Japan and the United Kingdom,
domestic for Hong Kong, Shenzhen, the United States, Beijing and Shanghai subway
business status of the introduction; followed by Nanchang unique subway +
community this business status analysis; again to domestic and foreign subway +
community operating model combined with Nanchang subway status is suitable for
Nanchang subway + community The new mode of operation of the new ideas;
finally completed the contents of the study carried out a comprehensive and
systematic summary.
On the subway + community business model research, the current domestic
and foreign research is relatively small, some are based on the subway site business
research, some are based on the subway cap property research, some subway channel
business research, for Subway + community system research, Nanchang subway is
a more innovative development model. But based on the development of domestic
and foreign subway decades of experience, I believe that those who operate more
mature some of the subway business model, or to the subway + community model
design a lot of reference. This topic will be based on Nanchang subway +
community model of research and analysis, summed up its innovative places and
deficiencies for the next step subway + community model of the mature
development of more reference for the follow-up subway + Community mode of
operation to be further improved.
Key Words:Subway business;Rail;Nanchang subway; investment and financing;
commercial operation;目录
V
目 录
第 1 章 绪论.....1
1.1 研究背景.........1
1.2 研究目的及意义.........2
1.2.1 研究目的...........2
1.2.2 研究意义...........3
1.3 主要研究方法与论文框架..
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