ThinkNow Drive
Automobile Buying Trends & Habits Report
2017
How African-Americans Are Driving
Automotive Technology TrendsThinkNow Drive
Online Survey Via ThinkNow Research’s Omnibus Study
Sample Size
Nationwide, fielded March 2017
512
Hispanics
226
Asian
262
White
262
African-American
Self identify
as Hispanic
origin
Hispanics Non-Hispanics Age
Self identify as White,
African-American or Asian
18-64 years
of age
Screening Criteria
Spanish
dominant
37%
Bilingual
34% English
dominant
29%
1,261
Total Market
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An authority on creating
and managing research
products that help clients
gather insights about
rapidly changing consumer
segments.
Conduct online, in-person
and telephone research.
Research experience
specifically in the Hispanic,
African American, Asian and
Total markets.
Experience in hard-to reach
demographic sub-groups.
Only full-service market
research company that
owns & operates an in-
house Hispanic panel.
Servicing Fortune 500
clients, ad agencies, non-
profits and other market
research companies.Los Angeles Headquarters
2100 W. Magnolia Blvd., Suite A/B
Burbank, CA 91506
1-818-843-0220
info@thinknowresearch
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QUANTITATIVE
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RESEARCH
COMMUNITIES
CONCEPT AND
COPY TESTING
ADVERTISING
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ONLINE PANEL
BUILDING
WEBSITE
USABILITY
STUDIES
OMNIBUS
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ATTITUDES &
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TRACKING
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