首页 > 资料专栏 > 营销 > 营销策划 > 其他营销 > AdColony2016年Q3移动应用安装营销报告

AdColony2016年Q3移动应用安装营销报告

hebingq***
V 实名认证
内容提供者
资料大小:908KB(压缩后)
文档格式:WinRAR
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2018/10/8(发布于广东)

类型:积分资料
积分:10分 (VIP无积分限制)
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
App Install Marketing
Survey Results
Q3 2016
The Semi-Annual AdColony App Install SurveyInsights, benchmarks and trends from the top 100 grossing app developers
#6
6th Iteration Over 3 Years
130
Detailed Questions
65%
Survey Response Rate
62%Mobile Game Developers
38%
Non-Game App Developers
(e.g. entertainment, music, news)
$1M+
Total Monthly App Install Budget
FORMAT & DATARESPONDENT PROFILE
Based on aggregated market data of top 100 grossing ad spend & install volume.
State of the MarketTop 5 Campaign Trends
App install budgets continue to increase driven by growth in mobile video & global campaigns.
Increase SpendMore VideoMore GeosPartner ConsolidationTesting New Channels
73%
75%
77%
81%
89%
78%
68%
68%
76%
81%
63%
61%
59%
52%
72%
Q1 ‘15Q3 ‘15Q3 ‘16
Source:AdColony Q3 2016 App Install Marketing Survey
2%
Share of Budget
71%
Playable EectivenessThe Rise of Playable
Excitement
25%
Advertisers are impressed & excited about the future of playable ads.
Source:AdColony Q3 2016 App Install Marketing Survey
。。。以上简介无排版格式,详细内容请下载查看