摘要
化妆品市场环境是复杂多变的，面对复杂的市场，化妆品企业已经对销售费
用的控制越来越重视。本文所选 A 公司是专业从事化妆品生产销售的国产化妆
品企业，对于化妆品行业来说，柜台费用占公司总体费用的比例是相当高的，随
着公司发展战略的部署实施，销售费用投入过高，预算失控，产出比严重失调，
追踪困难等问题制约了企业发展战略的实施。本文借助信息化实施的项目出发，
采用信息化先进的管理方式，通过对 A 公司现有的柜台业务流程进行分析，提
出流程再造解决方案，并对所有与之相关的流程进行再造，给出建议，提高投入
产出比，提升了销售费用管理水平

本文通过查找对应的文献将柜台业务流程，信息化及流程再造的理论进
行阐述，从 A 公司目前柜台业务流程的现状和问题出发进行分析，抛出需要
重点梳理的柜台业务流程。并将这些重点流程逐个进行现状分析，指出每个流
程的问题，给出对应的优化解决方案。最后从流程再造的效果进行展示，阐述
研究结论及展望

本文的研究对A公司的柜台业务流程漏洞堵塞，投入产出费用比率的提高，
及柜台管理有很现实的指导意义，并也给出对应的修改建议，对于同类型的化妆
品企业有一定的借鉴意义

关键词：企业流程再造；柜台业务流程；企业信息化浙江理工大学硕士专业学位论文
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Abstract
Cosmetics market environment is complex and changeable, in the face of the
complex market, cosmetics companies have more and more attention to the control of
sales costs. In this paper, the selected cases of the company is specializing in the
production of cosmetics sales of domestic cosmetics enterprises. For the cosmetics
industry, the proportion of the total cost of counter sales accounted for the company is
quite high. With the opening of the company&39;s development strategy, the cost of sales
is too high, the budget is out of control, the output ratio is more serious, and the
difficulty of tracking is restricting the implementation of the enterprise&39;s further
development strategy. In this paper, with the help of information project
implementation of the advanced management information, through the case of
enterprise existing counter sales cost analysis, process reengineering and put forward
solutions to all related process reengineering, give advice, improve the input-output
ratio, improve the management level of cost of sales.
This paper through the literature will find the corresponding cost of sales,
informationization and process reengineering theory is expounded, from the analysis
of A company&39;s current status and problems of the cost of sales, need to focus on the
sort of counter throws cost flow. This paper analyzes the current situation of each of
these key processes, points out the problems of each process, and gives the
corresponding optimization solutions. Finally, the effect of process reengineering is
demonstrated.
The counter sales cost of this article on the case of enterprise vulnerability
blockage, the input-output cost ratio increase, has great practical significance and
counter sales cost management system, and also give the suggestions for the
cosmetics enterprises of the same type have certain reference significance.
Key Words: BPR,sales cost,enterprise informationization浙江理工大学硕士专业学位论文
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目 录
摘要....... I
Abstract........... III
目 录......V
1 绪论.....1
1.1 研究背景及意义...1
1.1.1 研究背景 ...1
1.1.2 研究意义 ...2
1.2 国内外文献综述...3
1.3 研究内容与研究方法.......4
1.3.1 研究内容 ...4
1.3.2 研究方法 ...5
1.4 研究内容与技术路线.......5
1.4.1 研究内容 ...5
2 相关理论研究概述 .....7
2.1 流程再造与流程管理......7
2.2 流程价值链分析模型.....10
2.3 流程再造实施原则及步骤......... 11
2.4 目前流程再造应用中存在的问题及分析........12
2.5 流程再造的发展趋势....14
3 A 公司柜台业务流程管理现状及存在问题15
3.1 A 公司基本状况 ..........15
3.2 业务流程管理概况........16
3.3 A 公司柜台业务流程现状 .........17
3.4 A 公司柜台业务流程存在问题 .17
4. A 公司柜台业务流程分析...19
4.1 柜台业务核心流程的确定.........19
4.2 公司核心业务流程现状.20
4.2.1 柜台申请流程 ......20
4.2.2 柜台设计采购制作流程 ..20
4.2.3 预算流程再造 ......20
4.2.4 柜台售后服务处理流程 ..20
4.3 公司核心业务流程现状分析.....24
4.3.1 柜台申请流程 ......24浙江理工大学硕士专业学位论文
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4.3.2 柜台设计采购制作流程 ..25
4.3.3 预算流程再造 ......25
4.3.4 柜台售后服务处理流程 ..26
5 A 公司柜台业务流程优化方案........27
5.1 流程优化的目的.27
5.2 柜台业务流程的再造....29
5.2.1 柜台申请流程流程再造 ..29
5.2.2 柜台设计采购制作流程再造 ...........
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