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MBA硕士论文_黑龙江省冰雪旅游产业发展对策研究DOC

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文本描述
摘要
黑龙江省地处我国最东北部地区,是我国乃至世界最著名的冬季旅游胜地,
冰雪旅游项目在这里得到大力的开发。众所周知冰雪旅游产业是以冰雪文化以及
冰雪资源作为依托生成的旅游产业。其核心是以冰雪旅游项目以及各种冰雪资源
为动力,以此拉动零售业、餐饮娱乐业、制造业、交通运输业等多行业共同发展

近年来冰雪旅游产业已逐渐成为黑龙江省经济发展的支柱产业,其发展速度之快
其规模也随之扩大,每年召开的哈尔滨冰雪节接待国内外旅客达数百万人次,旅
游收入达到亿元。黑龙江省的冰雪资源开发潜力巨大并且资源十分丰富,配合黑
龙江省的地理优势地源地貌丰富与冰雪搭配出不同的优美景致,再加上后天雕琢
开发的一系列旅游项目使黑龙江省的冰雪旅游产业不段扩大。而冰雪旅游产业的
不断被扩大也对黑龙江省的经济起着推动作用,冰雪产业的发展也不仅仅是提升
黑龙江省旅游产业整体发展水平,还促进了老工业基地经济转型并且使这条黑龙
焕发出新的光彩,使之成为全面振兴老工业基地的新途径。因此,要结合实际发
展冰雪旅游产业使之实现可持续性发展。文章对黑龙江省的冰雪旅游产业做了细
致全面的经济分析,并在此基础上运用了 SWOT等分析方法,进而提出黑龙江省
冰雪产业可持续发展的相应对策及建议

文章的结构共分为五个部分:
第一部分:前言。本章阐述了黑龙江省冰雪产业的研究背景及其研究意义,
并对国内外的有关旅游产业和冰雪旅游产业的文献进行整理,对国内与国外的冰
雪旅游产业进行多层面研究分析,同时建立了黑龙江省冰雪旅游产业的研究框
架,确定了研宄目标和内容以及研宄方法

第二部分:黑龙江省冰雪旅游产业的背景分析及发展定位。本章对冰雪旅游
产业效应在国际上与国内的相应背景以及在区域环境内的经济效应背景进行了
分别阐述。并明确了冰雪旅游产业在黑龙江省的重要地位与发展定位

第三部分:黑龙江省冰雪旅游产业发展的综合分析与SWOT分析。本章总结
了黑龙江省冰雪旅游产业的现有资料,并且更深入的了解黑龙江省冰雪旅游产业
发展的现状,揭示了黑龙江省冰雪旅游产业发展中遇到的问题以及目标,并延伸
了黑龙江省冰雪旅游产业的发展趋势。同时运用SWOT分析中对于黑龙江省冰雪
旅游产业发展的优势、劣势、机会和挑战进行整理分析

I 昆明理工大学专业学位硕士学位论文
黑龙江省冰雪旅游产业发展对策研宄
第四部分:黑龙江省冰雪旅游产业发展的对策及建议。本章针对上一部分分
析的基础之上进一步对黑龙江省发展的方向进行了规划,提出诸如对于旅游资
源的老品牌进行整合,对于冰雪旅游产业相关的产业集群进行培育,逐步实行
旅游空间的合理化布局,加强黑龙江省冰雪旅游市场体系建设冰雪旅游发展和
“软环境”建设等对策及建议

第五部分:结论。黑龙江省冰雪旅游产业发展空间较大,冰雪旅游的需求
与旅游效益增长较快。对黑龙江省冰雪旅游产业发展进行系统分析及研究有较
为现实的指导意义。对于黑龙江省冰雪旅游产业的完善,可以使黑龙江省冰雪
旅游产业效应不断提升。充分延伸本文的主旨大力发展黑龙江省冰雪旅游产业
可以促使黑龙江省冰雪产业不断发展

关键词;黑龙江省冰雪旅游调控旅游产业发展
II 昆明理工大学专业学位硕士学位论文
黑龙江省冰雪旅游产业发展对策研宄
Abstract
Heilongjiang province is the most northeastern part of our country. It is the most
famous winter tourist attraction in our country and even in the world,and the ice snow
tourism project has been vigorously developed here.Known as ice and snow tourism
economy is based on ice and snow culture and ice and snow resources as relying on
tourism industry generated.Its core is ice and snow tourism projects as well as a
variety of ice and snow resources power, To pull the retail, catering entertainment,
manufacturing, transportation and other industries more than common
development.Ice-snow tourism industry in recent years has gradually become the
economic development of pillar industries of heilongjiang province, its development
speed also expand its scale, Harbin ice and snow festival held every year reception
millions of passengers at home and abroad, tourist income reached one hundred
million yuan.Of ice and snow resources development potential is huge and in
heilongjiang province is very rich in resources, cooperate with the geographical
advantage of heilongjiang province ice collocation gives different beautiful scenery,
plus the day after tomorrow carve the development of a series of tourism project of
heilongjiang province ice-snow tourism industry is expanding. And ice-snow tourism
industry has been expanding also played a role in the economy of heilongjiang
province, ice and snow&39;s economic development is not only promote the overall
development level of tourism economy in heilongjiang province, also enhance the
transformation of the old industrial base and make the black dragon coruscate gives
new luster, make it become the new approach of comprehensive revitalization of old
industrial bases. Therefore, to combine the actual development of ice-snow tourism
economy to achieve sustainable development. This paper makes a detailed and
comprehensive economic analysis of the ice and snow tourism economy in
Heilongjiang province. On the basis of this, we use SWOT and other analytical
methods, and then put forward corresponding suggestions and Countermeasures for
the sustainable development of ice and snow economy in Heilongjiang province.
The structure of the article is divided into five parts:
The first chapter : introduction. This chapter expounds the research background
and research significance of the ice and snow in heilongjiang province economy, and
at home and abroad about tourism economy and analysis of ice and snow tourism
economic literature of domestic and foreign research progress on ice and snow tourist
in 昆明理工大学专业学位硕士学位论文
黑龙江省冰雪旅游产业发展对策研宄
economy for multidimensional analysis, and to establish the research framework of
ice-snow tourism economy determines the research targets and contents and research
methods.
The second part: the background and strategic development orientation of ice
and snow tourism economy in Heilongjiang. This chapter expounds the economic
background of ice and snow tourism in the international and domestic background as
well as the economic effect background in the regional environment. And the
important position and development orientation of Heilongjiang ice snow tourism
economy in Heilongjiang province are defined.
The third part: the core analysis and SWOT analysis of the comprehensive
economic development of ice and snow tourism economy in Heilongjiang, This
chapter summarizes the existing data of ice and snow tourism economy in
Heilongjiang Province, and a deeper understanding of the development of tourism
economy in Heilongjiang province and the status quo, reveals the development of
tourism economy in Heilongjiang province encountered snow in question as well as
the goal, and the extension of the development trend of ice and snow tourism
economy in Heilongjiang province. At the same time, using the SWOT analysis to
analyze the advantages,disadvantages,opportunities and challenges of the ice snow
tourism economic development in Heilongjiang province.
The fourth part: the countermeasures and suggestions of Heilongjiang ice snow
tourism economic development. The problems on the part of analysis of the further
development of Heilongjiang in the direction of planning, promote integration of
tourism resources for the old brand, industry clusters related to the developmen
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