文本描述
The True-Luxury Global Consumer Insight
4th Edition
Milan, February 16th, 2017
BCG Altagamma True-Luxury Global Cons Insight 2017 Ed v69 14feb17 Final No BUP.pptx 1
Draft—for discussion only
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The True-Luxury Global Consumer Insight panel
Source: BCG-Altagamma True-Luxury Consumer InsightNationalities
~36 k�
Avg. luxury spend
12 000+
Consumers
Vs.
2016 Ed.BCG Altagamma True-Luxury Global Cons Insight 2017 Ed v69 14feb17 Final No BUP.pptx 2
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We push to be relevant on the highest segments of
the luxury consumers
Luxury yearly spend1
(k� per consumer)
100 k�
50 - 100 k�
20 - 50 k�
10 - 20 k�
5 - 10 k�
Average Spend for
overall sample
3rd edition
1 %
6 %
28 %
35 %
30 %
~21 k�
1. Expenditure includes personal luxury (e.g. handbags, shoes, sunglasses and other accessories, clothing) and experiential luxury (e.g. hotels, wine and
spirits, exclusive vacations). Excluded cars, yachts, smartphones & tablets
Source: BCG-Altagamma True-Luxury Global Consumer Insight
True-Luxury Consumers sample distribution (% respondents)
Clusters size evolution 4th vs 3rd Edition
7 %
18 %
30 %
25 %
20 %
~ 36 k�
4th edition
7% 25%BCG Altagamma True-Luxury Global Cons Insight 2017 Ed v69 14feb17 Final No BUP.pptx 3
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We set higher thresholds by category vs previous
edition to identify a True Luxury Consumer
400 � / each Smart watches
Threshold Price
1 000 � / each
300 � / each
180 � / each
180 � / each2
1 400 � / each
1 200 � / each
1 600 � / each
400 � / each
200 � / each
250 � / each
100 � / each
2 000 � / each 100 000 � / each
750 000 � / each
450 � / night
4 000 � / pers./ week
3 000 � / each
100 � / bottle
1 200 � / each
200 � / person
Category
Handbags
Shoes
Sunglasses
Other accessories1
Outerwear / Coats
Dresses for women
Suits for men
Sweaters / Knitwear
Shirts / Topwear
Jeans / Pants / Skirts
Fragrances & Cosmetics
Watches Cars
Luxury Boats / Yachts
Hotels (leisure)
Cruise / resort
Design furniture
Wine & Spirits
Jewelry
Restaurants
1 000 � / each Lighting
1 000 � / each Smartphones / Tablets
1. Other accessoriesincludes scarves, wallets, belts and ties2.180�/each for Small Leather Goods,150 �/each for Silk Goods
Source: BCG-Altagamma True-Luxury Global Consumer Insight; BCG
Minimum spent 5 k� in the past year
on personal luxury goods
Threshold Price
Category
vs. '16
vs. '16
Personal Luxury Goods
Experiential Luxury GoodsOther Luxury Goods
Threshold Price
Category
vs. '16
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