摘要汇编
出版。保密的学位论文在解密后适用本规定。I
摘要
伴着 WTO 中优惠政策接近尾声，我国物流业的发展会呈现出下滑的趋势，然而，在我国物流
市场发展下的当今，在不断规范化、普遍化、开放化的环境中，随着我国市场内外环境的转变，我
国大部分物流公司将会迎接新的挑战，会接受新历史发展的考验。作为公司而言，在市场中占有一
席之地才会带来更好地发展，市场的信息以及业务能力的提高都是公司长期发展的必备手段，要把
握时机克服困难，在合适的时机开展公司的规划，利用长期发展战略方针让公司可持续发展道路更
宽阔，这些不仅仅是每个公司应该具备的文化课程，更是发展公司经济的基础，作为物流公司的第
三方要深入探讨。对于钢铁行业来说，在物流利用中占比最大，不仅物流的过程相对繁琐，而且物
流的科技创新意识淡薄，然而这部分自营公司所占的比例较大。由于在公司内部的管理中将物流分
布在每个部门，并没有统一管理，所以导致资源的利用率降低，让公司物流的成本处于增长的地位

因此，我国物流业只有具备创新意识才能促进钢铁企业长期发展，富有新方式、新挑战让钢铁企业
将物流作为一项业务发展，物流作为业务发展是未来市场的发展趋势，在钢铁行业中发展物流业务
可以促进交易快速完成，具有方便的模式。本文针对众合力源有限公司发展情况进行分析，找出目
前公司对钢铁物流业务中存在的问题进行系统分析，通过以公司的实际情况和钢铁物流行业的特点
为案例深入探讨，利用理论为依据阐述其科学发展观。利用已有的文献作为参考，借鉴国内外针对
钢铁物流业发展情况的合理性意见进行阐述，对于众合力源有限公司钢铁物流业务的发展要具有创
新的意识，从根本上解决存在的问题，提出合理化的建议作为策略进行实施，有效的促进钢铁物流
业务快速稳定的发展

关键字：众合力源；钢铁物流；战略；发展Ⅲ
Abstract
With close WTO preferential policies, the development of China&39;s logistics industry will show a
downward trend, however, the development of China&39;s logistics market today, constantly standardized,
universal and open environment, with the change of China&39;s market environment, most of China&39;s logistics
company will meet the new the challenge will accept the new historical development test. As a company,
occupy a space for one person in the market will bring better development, market information and
business capabilities are an essential means of long-term development of the company, to seize the
opportunity to overcome difficulties, to carry out the company&39;s plans at the appropriate time, the long-term
development strategy of the company to the road of sustainable development more broad, these are not just
each the company should have more cultural curriculum, is the basis for the development of company
economy, as the third party logistics company to discuss. For the steel industry, the largest proportion of
logistics utilization, not only the logistics process is relatively cumbersome, but the logistics of scientific
and technological innovation awareness, but this part of the larger proportion of proprietary companies.
Due to the internal management of the company in the logistics distribution in each department, and no
unified management, so lead to reduce the utilization of resources, so that the cost of logistics companies in
an increasing position. Therefore, the logistics industry of our country only have the sense of innovation in
order to promote the long-term development of the iron and steel enterprises, full of new challenges and
new way, let the iron and steel enterprises logistics as a business development, logistics as a business
development is the future development trend of the market, the development of the logistics industry can
promote the rapid completion of the transaction service in the steel industry, has the advantages of
convenient mode. This paper analyzes the development situation of ZHLY company, find out the company
of iron and steel logistics business problems in system analysis, through to the company&39;s actual situation
and the logistics of iron and steel industry as a case study, using the theory of the Scientific Outlook on
Development. By using the existing literature as reference, reference opinion on the rationality of steel
logistics industry development situation at home and abroad are described, with innovation for the
development of iron and steel logistics business of ZHLY-company to consciousness, fundamentally solve
the existing problems, as for the implementation of the strategy put forward rationalization proposals,
effectively promote the rapid and stable development of iron and steel logistics business.
Key words: ZHLY-company,steel logistics,strategy,developmentⅤ
目录
摘要 ........I
Abstract ...Ⅲ
第一章 绪论 .1
1.1 研究的背景、目的及意义 ......1
1.1.1 研究背景...1
1.1.2 研究目的 ..2
1.1.3 研究意义 ..2
1.2 国内外文献综述 ..2
1.2.1 国外研究现状...........2
1.2.2 国内研究现状...........3
1.3 研究方法及思路 ..5
1.3.1 研究方法 ..5
1.3.2 研究思路...5
1.4 研究内容.........6
1.5 研究的创新点与不足 ..........7
第二章 众合力源有限公司经营现状 .....9
2.1 众合力源有限公司发展概述 ....9
2.2 众合力源有限公司组织结构分析 ...........10
2.3 众合力源有限公司人力资源状况分析 .......11
2.4 众合力源有限公司业务发展状况 ...........12
2.4.1 公司经营情况..........12
2.4.2 市场运行情况..........12
2.5 众合力源有限公司财务运营状况分析 ...13
2.5.1 公司盈利能力分析......13
2.5.2 公司偿债能力分析......16
2.6 公司经营存在问题 ...........19
2.6.1 钢铁行业物流处于初级阶段..........19
2.6.2 缺乏专业性物流人才....19
2.6.3 物流成本较高..........19
2.6.4 物流相关利用率低......20
2.6.5 信息化水平较低........20
第三章 众合力源有限公司的战略分析 ..21
3.1 PEST 分析.......21
3.1.1 政策法律环境分析......21
3.1.2 经济环境分析..........22
3.1.3 社会环境分析..........22
3.1.4 技术环境分析..........22
3.2 威胁分析 .......23
3.2.1 现有竞争市场分析......23Ⅵ
3.2.2 潜在行业进入者分析....24
3.2.3 上游供应商议价能力分析25
3.2.4 替代产品的威胁分析....25
3.2.5 买方谈判能力分析......25
3.3 优势分析 .......26
3.4 劣势分析 .......27
3.5 战略资源匹配分析 ...........28
第四章 众合力源有限公司的战略选择和制定 ........31
4.1 众合力源有限公司发展战略的定位 .....
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