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HNHD建筑公司发展战略研究_MBA硕士毕业论文DOC

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文本描述
摘要
进入新千年以来,我国建筑企业在改善城乡面貌、扩大内需和促进就业
等方面做出了卓越的贡献,但是随着国家对建筑市场宏观调控政策的出台以
及企业间竞争的加剧,建筑企业特别是中小型建筑企业面临前所未有的挑战,
有的甚至倒闭。为了避免在市场竞争中不被淘汰,中小建筑企业制定适应环
境的发展战略被提上了重要日程。作为黑龙江省中小型建筑企业的代表—黑
龙江九三农垦恒达建筑工程有限责任公司(下简称 HNHD 建筑公司),在近
年来的发展过程中,同样也面临着利润下降、业务缩减和发展方向不明的窘
境,制定科学合理的发展战略成为迫切需求,因此,研究 HNHD 建筑公司的
发展战略具有重要的现实意义

本文首先对 HNHD 建筑公司的内部、外部环境展开全方位的分析,具体
涵盖了宏观与竞争环境分析、内部条件分析和 SWOT 分析;其次,在内外环
境分析的基础上提出 HNHD 建筑公司的发展战略,包括发总体思路、战略定
位和方案选择、成本领先战略;最后,为了保证 HNHD 建筑公司战略的有效
执行,制定了一系列行之有效的保障措施。本论文的主要目的在于:为 HNHD
建筑公司快速的、可持续发展给出理论与实践两方面的指导,并逐步建立差
异化和特色化的发展战略体系。同时也期望能为与 HNHD 建筑公司相似的企
业提供实践参考

关键词:建筑施工企业;发展战略;战略选择;保障措施哈尔滨工业大学高级管理人员工商管理硕士学位论文
- II -
Abstract
Since the beginning of the new millennium, China&39;s construction enterprises
have made outstanding contributions to expand domestic demand and promote
employment in urban and rural areas, improve, but with the introduction of the
national macro-control policies on the competition of the construction market
and between enterprises intensified, construction enterprises especially small and
medium-sized construction enterprises face type hitherto unknown challenge,
some even closed down. In order to avoid being eliminated in the market
competition, the development strategy of small and medium-sized construction
enterprises to adapt to the environment has been put on an important agenda. As
the Heilongjiang province small and medium construction enterprises: the
representative of Heilongjiang Nongken 93 Hengda construction engineering
limited liability company (hereinafter referred to as HNHD company), in the
process of development in recent years, is also facing a decline in profits, reduce
the business and development direction of unknown dilemma, a scientific
development strategy has become the urgent demand, therefore, has the
important practical significance on the development strategy of HNHD company.
In this paper, the author puts forward the development strategy which are
suitable for HNHD construction company -- brand strategy and cost leadership
strategy.At the same time, security systems have been formulated from several
aspects, for instance, the perspective of enterprise management platform
construction, financial and budget support, risk prevention system construction,
human resources security measures and so on.
Through the research, the author hopes it has the practical significance to
provide both theoretical and practical reference for the development of HNHD
construction company and other similar construction enterprises.
Keywords: construction enterprises, development strategy, strategic choice,
safeguard measures哈尔滨工业大学高级管理人员工商管理硕士学位论文
- III -
目 录
摘要.......I
Abstract..II
第 1 章 绪论....... 1
1.1 研究背景及意义.1
1.1.1 研究背景.......1
1.1.2 研究意义.......2
1.2 国内外研究现状.3
1.2.1 国外相关研究状况..3
1.2.2 国内相关研究状况..5
1.2.3 国内外研究评述......7
1.3 研究的内容和框架结构 7
第 2 章 HNHD 建筑公司内外部环境分析....9
2.1 宏观环境分析......9
2.1.1 政策环境分析..........9
2.1.2 经济环境分析........11
2.1.3 社会环境分析........12
2.1.4 技术环境分析........13
2.2 竞争环境分析... 14
2.2.1 区域内企业竞争....14
2.2.2 新进入者的威胁....14
2.2.3 替代产品的竞争....15
2.2.4 供应商议价能力....15
2.2.5 购买者议价能力....16
2.3 内部条件分析... 16
2.3.1 基本概况.....16
2.3.2 经营能力.....17
2.3.3 人力资源状况........19
2.3.4 企业文化理念........20
2.4 SWOT 分析........20
2.4.1 内部优势(Strength)..... 21哈尔滨工业大学高级管理人员工商管理硕士学位论文
- IV -
2.4.2 内部劣势(Weaknesses)........... 22
2.4.3 外部机会(Opportunities)........24
2.4.4 外部威胁(Threats).......24
2.4.5 综合分析.....25
2.5 本章小结28
第 3 章 HNHD 建筑公司发展战略的制定. 30
3.1 HNHD 建筑公司发展战略总体思路 30
3.1.1 战略愿景.....30
3.1.2 战略设想.....31
3.2 HNHD 建筑公司总体战略定位和方案选择32
3.2.1 总体战略定位........32
3.2.2 战略方案选择........32
3.3 品牌战略........
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