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本文通过对国内外对于跨境电子商务发展的现状及趋势，结合国
内跨境电子商务平台作为案例，比较跨境贸易电子商务发展模式的差
异，从差异中找到国内跨境电子商务发展的问题，结合具体问题和当
前跨境电子商务的发展趋势与机遇，提出针对性的发展对策和建议
本文研究发现：我国跨境电商交易规模持续扩大，占进出口贸易
额比例不断提高，跨境电子商务的目标市场比较集中，出口跨境电商
有望延续快速发展态势。本文从政府和企业两个层面提出了发展跨境
电子商务的有关政策建议
关键词：跨境电子商务；B2C；C2C；政策支持；
论文类型：II
Research on the development model and trend of
e-commerce in China
ABSTRACT
Abstract:In recent years, the rapid development of cross-border e-commerce, has
become a new way of international trade, cross-border e-commerce not only has
compressed the intermediate links, to resolve the overcapacity, with the development
of the road, for small and medium-sized enterprises to increase employment and other
traditional advantages, also has the international industrial chain, remodeling of the
country to promote the transformation of foreign trade development, enhance
international competitiveness the role of. Main show is to maintain steady growth in
import and export trade, and promote the transformation and upgrading of foreign
trade; the two is to reduce the threshold of foreign trade, small and medium-sized
enterprises have the opportunity to enter the international market; three is to optimize
the process of foreign trade, enhance the economic benefit of small and medium-sized
enterprises of foreign trade. With the development of electronic information
technology and economic globalization, the status and role of e-commerce in
international trade has become increasingly prominent, cross-border electricity
suppliers have become a dark horse in the foreign trade industry. Compared to the
traditional foreign trade, cross-border trade e-commerce has obvious advantages. To
expand the overseas marketing channels for Chinese enterprises, to achieve the
transformation and upgrading of foreign trade is of great significance.
This paper through the literature data method, case analysis method to according to
the existing research at home and abroad as a basis for the theory, research status and
trend for the development of cross-border e-commerce at home and abroad, combined
with domestic and cross-border e-commerce platform as an example, the difference of
cross-border trade e-commerce development model.
This study found that: China&39;s cross-border electricity trading continues to expand the
scale, the total import and export trade volume continued to increase the proportion of
relatively concentrated, cross-border e-commerce export target market, cross-border
electricity supplier is expected to continue the momentum of rapid development.
Based on the analysis of the current situation of cross-border electronic business, this
paper makes a comparative analysis of the development model and mechanism of
cross-border e-commerce in China. At the same time, it analyzes the current situation
of cross-border e-commerce development in foreign countries and the challenges
facing the development of cross-border e-commerce in China, and puts forward the
policy suggestions on the development of cross-border e-commerce from two aspects
of government and enterprise.III
Key words:cross-border trade; electronic commerce; B2B; C2C; policy support;
challenge and suggestion.
TYPE OF DISSERTATION / THESIS:浙江工业大学硕士学位论文 我国跨境贸易电子商务发展模式与趋势探究
IV
目 录
1 引言.........1
1.1 选题背景.........1
1.2 研究的必要性和重要性.........1
1.3 跨境电商研究的总体情况.....1
1.4 论文研究的创新性.....1
1.5 论文的结构.....2
2 跨境电子商务的文献综述.........3
2.1 跨境电商定义及发展的研究.3
2.2 跨境电商模式及分类的研究.3
2.3 跨境电商存在问题的研究.....4
2.4 跨境电商发展战略模式的研究.........5
2.4.1 交易层面的跨境电商5
2.4.2 贸易层面的跨境电商5
2.4.3 产业层面的跨境电商6
2.5 跨境电子商务发展模式策略研究....7
3 中国跨境电子商务发展现状.....8
3.1 中国跨境电子商务行业发展现状.....8
3.1.1 交易规模持续扩大，占进出口贸易额比例不断提高.........8
3.1.2 跨境电子商务目标市场的集中化....9
3.1.3 跨境电子商务的产品和地区分布集中........9
3.1.4 进出口结构逐步优化..........10
3.1.5 B2C 跨境业务模式逐渐兴起...........11
3.2 跨境电子商务发展环境分析...........12
3.2.1 全球贸易呈现自由化和便利化新格局.......12
3.2.2 国内进出口贸易发展的必然趋势...12
3.2.3 政府政策支持...........13
3.2.4 国务院多次提出“互联网+”........14
3.3 中国跨境电子商务行业未来发展趋势.......15
3.3.1 跨境电商将在进出口贸易中占据更加重要的地位...........15
3.3.2 跨境电商进口业务比重将提升......15
3.3.3 多批次、小批量的外贸订单需求将不断提升.......15
3.3.4 资本驱动，各路玩家既竞争又共生...........16浙江工业大学硕士学位论文 我国跨境贸易电子商务发展模式与趋势探究
V
3.3.5 行业尚未完善..........16
4 国外跨境贸易电子商务发展分析.......18
4.1 国外跨境贸易电子商务发展现状...18
4.1.1 各国在贸易制度设计中注重推进跨境电子商务的发展..18
4.1.2 建设完整的跨境支付体系，有效进行风险控制和管理..18
4.1.3 采用先进信息监管追踪技术，建立海关间合作机制......18
4.1.4 布局跨境物流运输体系，物流服务走向标准化、规模化..........19
4.2 国外经验对我国的启示.......19
4.2.1 积极参与区域贸易新规则的制定...20
4.2.2 准确定位跨境电商发展的主要模式与方向...........20
4.2.3 充分发挥市场在资源配置中的决定性作用...........20
4.2.4 注重供应链、产业链的协同发展...20
4.2.5 注重发挥信息技术的关键支撑作用...........21
5 跨境电子商务面临的机遇与挑战分析..........22
5.1 跨境电子商务面临的机遇...22
5.1.1 供应链管理提升.......22
5.1.2 品牌化
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