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跨国公司与本土企业合作关系演化及其动因分析_MBA毕业论文DOC

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文本描述
摘要
伴随着经济全球化和跨国公司“本土化”战略的实施,越来越多的跨国公司
与本土企业建立了战略合作关系,在合作中形成良性互动,实现知识、资源的共
享,并造就新的竞争优势。相关政策的制定和中国加入 WTO 等标志性事件的发生,
不断给跨国公司和本土企业的合作带来机遇和挑战。虽然跨国公司在华投资的形
式越来越多样化,但由于中国对本土企业的保护性政策等因素的存在,成立合资
公司有时是跨国公司的唯一选择。而随着我国科学技术的发展,本土企业不再只
是遵循“市场换取技术”的战略方针,选择权越来越大。那么,认识数十年来跨
国公司与本土企业的合作规律,发掘规律背后的原因,能够更好地为合作决策提
供参考

首先,通过回顾文献,本文分析了企业合作关系演化和合作关系影响因素的
理论基础,并且给出了相关度量指标,为下文的分析提供理论依据和度量基础

其次,本文以汽车行业为例,收集了汽车行业的五个骨干企业在近 60 年来
与跨国公司合作成立的 85 个合资公司的数据,通过社会网络分析法,发现跨国
公司与本土企业在合作关系演化过程中逐步形成了合作网络,且每个阶段表现出
不同的特征。得出结论如下:随着时间的推移,跨国公司与本土企业合作网络逐
渐扩大,合作主体数量、类型增多,合作次数增多,说明网络资源惠及范围更大;
跨国公司和本土企业在合作网络中的位置发生了变化,跨国公司由主导型企业转
变为协调型企业,本土企业由协调型企业转变为主导型企业

然后,构建跨国公司与本土企业合作关系演化的理论框架,根据社会网络分
析结果,以上汽与跨国公司成立的合资公司为代表,通过定性比较分析法探究影
响跨国公司与本土企业形成合作关系的条件组合。分析根据合作关系的演化过程
分阶段进行,并对每个阶段的差异进行比较。由于第一阶段样本量太少,不予分
析。后两阶段得出的结论如下: 第二阶段导致合作的条件组合有两组:综合实力
差异大*(相互依赖程度高+往年有合作关系);第三阶段导致合作的条件组合有
两组:往年有合作关系(知识势差小*相互依赖程度低* +知识势差大*相互依赖
程度高);由第二阶段到第三阶段的发展过程中,企业由注重综合实力转变为更杭州电子科技大学硕士学位论文
II
注重往年合作关系状况,在选择合作伙伴时路径依赖性越来越强

最后,本文根据上述结论对我国企业在选择合作伙伴方面给出了相应的对策
建议,并提出本文的不足之处和对未来的展望

关键词:跨国公司;本土企业;合作关系演化;影响因素;定性比较分析杭州电子科技大学硕士学位论文
III
ABSTRACT
With the globalization of economy and the implementation of localization strategy
of multinational corporations, more and more MNC have established strategic
cooperation relationship with local enterprises, formed the benign interaction in the
cooperation, realized the sharing of knowledge and resources, and created new
competition advantage. Related policies and the development of China&39;s accession to
the WTO and other landmark events, bring opportunities and constraints to the
corporations between MNC and local enterprises. Although the form of multinational
investment in China is becoming more and more diversified, such as the establishment
of R & D institutions, the establishment of wholly-owned subsidiaries, and the
strategic cooperation agreement, but because of China&39;s protection of local industries
and other factors, the establishment of joint ventures Companies are the only choice
for MNC sometimes. With the development of science and technology in China, local
enterprises are no longer just follow the market for technology strategic approach.
They have more options. Then, understanding the cooperation rules between MNC and
local enterprises, exploring the factors that affect the establishment of cooperative
relations, can provide a reference for decision-making. These two points are the
contents of this paper.
Firstly, by reviewing the literature, this paper analyzes the theoretical basis of the
evolution and the influencing factors of cooperative relationship, and gives the
relevant metrics to provide the theoretical basis and basis for the following analysis.
Secondly, this paper takes the automobile industry as an example, collects the data
of five representative enterprises in the past 60 years. Using the social network
analysis tool Ucinet.6, it is found that multinational corporations and local enterprises
gradually form a cooperative network in the evolution of cooperative relationship, and
each stage shows different characteristics. The conclusion is as follows: In the
evolution process, the cooperation network between MNC and local enterprises is
expanding, all of the number of cooperative subjects, the types of the cooperative
subjects and the times of the cooperation are increasing, which shows that the network
resources benefit more widely; The position of MNC and local enterprises cooperate
has changed, MNC from the dominant enterprise into a coordinated enterprise and
local enterprises from the coordination of enterprises into dominant enterprises.
Then, Construct the theoretical framework of the evolution of cooperative
relationship between MNC and local enterprises .According to the results of the social
network analysis, we select SAIC a as the representative to explore the factors of the
cooperative relationship by qualitative comparative analysis. The analysis is carried
out in stages according to the evolving process of the cooperative network. And the
differences are compared in stages. The first stage of the sample size is too small to be
analyzed. And the conclusions of the latter two stages are as follows: The second stage
leads to two paths of cooperation, the overall strength of large differences * (high杭州电子科技大学硕士学位论文
IV
degree of interdependence + cooperation in previous years); The third stage leads to
two paths of cooperation, cooperation in previous years (small knowledge difference *
low degree of interdependence * large knowledge gap * high degree of
interdependence); Enterprises focus on “comprehensive strength” in the second stage,
but they focus on “cooperation in previous years” in the third stage. They are
path-dependent when choosing a partner in the last stage.
Finally, based on the above conclusions, this paper gives some suggestions on the
choice of partners in Chinese enterprises, and puts forward the shortcomings of this
paper and the prospect of the future.
Keywords: Multinational corporations; Local firms; Evolution of cooperative
relationship; Influence factors; Qualitative comparative analysis杭州电子科技大学硕士学位论文
V
目录
摘要....I
ABSTRACT..........III
目录....V
1 绪论..1
1.1 研究背景与研究意义 ........1
1.1.1 研究背景...1
1.1.2 研究意义...2
1.2 研究方法 ......3
1.2.1 社会网络分析法.........3
1.2.2 定性比较分析法.........4
1.3 研究内容和技术路线 ........6
1.3.1 研究内容...6
1.3.2 技术路线...6
1.4 研究创新点 ....7
2 相关文献综述......9
2.1 企业合作关系的内涵 ........9
2.2 企业合作关系影响因素 .....13
2.3 跨国公司与本土企业合作关系研究 .......17
3 汽车行业跨国公司与本土企业合作关系演化分析...........19
3.1 跨国公司与本土企业合作关系演化分析维度与指标 .....19
3.2 数据收集及样本处理 .......20
3.3 跨国公司与本土企业合作关系演化过程 ...22
3.4 合作主体角色演变分析 .....27
4 汽车行业跨国公司与本土企业合作关系演化动因的研究设计.30杭州电子科技大学硕士学位论文
VI
4.1 跨国公司与本土企业合作关系演化动因的理论分析 .....30
4.2 分析方法的确定与案例选择 ........
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