摘要
“互联网+”是互联网发展的新形态、新业态，是互联网形态的演进及互联网
思维的进一步实践成果，它代表一种先进的生产力，推动经济形态不断的发生演
变。工业品市场“互联网+”商业模式，就是通过搭建工业品电商平台，串联起传
统工业领域中的原料供应商、设备生产商、品牌经销商、产品采购商、终端消费
者、金融信贷机构、仓储物流企业等诸多业态角色，将原本线下操作的经营活动
拓展到线上去完成；同时，借助云服务、大数据、跨平台、移动互联、工业溯源、
互联网金融等“互联网+”新技术，实现客户订单的多终端处理，低成本的用户导
流，安全快捷的采购、支付、配送和售后通道，从而降低工业行业中各流通环节
的营运成本、加快产品流通和资金周转、减少负债与应收账款、提高供需双方的
信用意识，最终实现行业内互利多赢的良性局面

本文基于“互联网+”商业模式的基本理论与实践方法，探讨了 JT 工业品市
场商业模式的创新问题。首先，通过借鉴国内外相关领域的发展经验，探索“互
联网+工业”商业模式的可行性；其次，分析了 JT 工业品市场的现状和原商业模
式经营下市场存在的问题；最后，通过运用“互联网+”的思维提出解决对策，并
应用“互联网+”相关的前沿技术来搭建 JT 电商平台

本文旨在通过对 JT 工业品市场商业模式创新的分析，探索应时代潮流大胆尝
试“互联网+工业”的工业品市场全新商业模式，寻找切实可行的工业信息化及电
子商务解决方案，从而调和工业生产与流通领域中存在的矛盾，完善和优化与之
相对应的优质产品和服务，为整个行业商业模式的创新和经营效率的提高提供示
范效应

关键字：互联网＋；工业品；商业模式Abstract
Internet + is a new form of the development of the Internet, and it’s a further
practice result of the internet forms’ evolution and Internet thinking. It represents a kind
of advanced productivity, which can drive the economy form to be evolved. Through
constructing industrial electric business platform, the Internet + business model of the
Industrial products market connects many kinds of format roles, including the
traditional raw materials suppliers and equipment manufacturers in the field of
industrial products, brand dealers, purchaser, terminal customers, financial credit
institutions, warehousing logistics enterprises, and et, and it will expand originally
offline operation activities to line up to the internet. At the same time, with the aid of
cloud services, big data, cross-platform, mobile communications, industrial source,
Internet financial to form Internet + new technology, this business form can help to
achieve customer-order multi-terminal handling, and to low cost of the user guide, and
to form safe and fast purchase、payment、delivery and after-sales channels, thus to
reduce the industry operating costs of each circulation in the expansion, and to speed up
the products circulation and cash flow, and to reduce debt and accounts receivable, and
to improve the credit consciousness of both sides of the supply and demand ones, and
finally realize a benign situation for the industry to get mutual benefit and win-win
situation.
This article is based on the basic theories and the practical methods of the Internet
+ business model, discussing about JT industrial market business model innovation.
First of all, through the development experiences of related domestic and overseas fields
for reference, it explores the feasibility of the Internet + industry business model.
Secondly, the paper analyzes the current situation of JT industrial products market and
the problems existing in the original business model management under market. Finally,
it puts forward the countermeasures by using the thinking ofInternet +, and applies
cutting-edge technology related to Internet + to build JT electric business platform.
The purpose of this paper is, through the analysis of JT industrial market business
model innovation, to follow the trend of The Times to explore a new business model of
industrial products market called the combination of Internet and industry, and to find
the feasible industrial informationization and e-commerce solutions, thereby to
reconcile contradictions in the field of industrial production and circulation, moreover,
to improve and optimize the high quality products and services at the same time, for the
whole industry to enhance the efficiency of business model innovation and business to
provide demonstration effect.
Key words: Internet +; Industrial products; Business model目 录
第 1 章 绪论 .........1
1.1 研究背景及意义 1
1.1.1 研究背景 1
1.1.2 研究意义 2
1.2 国内外研究及实践综述 ......2
1.2.1 国内研究及实践综述 ..2
1.2.2 国外研究及实践综述 ..4
1.3 研究内容和方法 5
1.3.1 论文研究内容 ........5
1.3.2 论文研究方法 ........6
第 2 章 “互联网+”和商业模式相关理论与概念 ..8
2.1 互联网+ .......8
2.1.1“互联网+”的提出 ....8
2.1.2“互联网+”的概念 ....9
2.1.3“互联网+”的特征 ...10
2.2 互联网+工业 ..10
2.2.1 互联网+工业的概念 ..10
2.2.2 互联网+工业的作用 ..11
2.3 商业模式及商业模式创新 ...12
2.3.1 商业模式及商业模式创新的概念 ...12
2.3.2 商业模式的核心原则 .12
2.3.3 互联网时代商业模式的特征 .......14
2.4 工业品市场商业模式 .......15
2.4.1 工业品的概念 .......15
2.4.2 工业品市场的概念 ...16
2.4.3 工业品市场商业模式及其创新的概念 ...........16第 3 章 JT 工业品市场传统商业模式现状及存在问题分析 ..... 17
3.1 JT 工业品市场基本概况.... 17
3.1.1 市场现状 ........... 17
3.1.2 交通及道路状况 ..... 17
3.1.3 市场配套 ........... 17
3.1.4 店铺结构 ........... 18
3.1.5 租赁及销售情况 ..... 18
3.1.6 商家经营状况 ....... 19
3.2 JT 工业品市场传统商业模式存在问题及原因分析...... 19
3.2.1 JT 工业品市场传统商业模式存在的问题 ........ 19
3.2.2 JT 工业品市场传统商业模式存在问题的原因分析21
第 4 章 JT 工业品市场“互联网+”商业模式构想22
4.1“互联网+”商业模式的总体思路 ........ 22
4.1.1JT 工业品市场营销模式创新理念构建 ........... 22
4.1.2 商业模式整体构思... 23
4.2“互联网+”商业模式的基本结构 ........ 23
4.2.1 基于“互联网+”的价值主张 ...... 23
4.2.2 基于“互联网+”的关键业务和流程24
4.3“互联网+”商业模式的
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