摘要
I
摘要
随着社会经济的发展，中国崛起之梦想目标的实现，人才战略的提出，都需
要我们大力发展各层次、各类型的教育，从而提高我国国民的综合素质。鉴于此，
仅靠公办教育的有限资源无法实现，因此教育公办的局面被打破。此外基础教育
的普及、人们对于教育意识的逐步增强、社会对基础教育的数量及质量要求越来
越高，均为民办教育的快速发展提供了有利条件。我国基础教育发生由“统一化”
向“多元化”的转变。大力发展民办教育，是保障我国现代化急需人才的重要路
径。民办教育的发展，既符合社会的需求，又符合发展的趋势。现今民办教育已
成为了国家教育体系中的重要部分

论文在对竞争战略相关文献进行回顾和对我国民办教育发展现状进行分析
的基础上，分别运用 PEST 和波特五力模型分析了 HG 中学广州学校所处的宏观环
境和产业环境，并结合学校所处的区域竞争环境，从机遇和威胁两方面筛选出了
影响学校发展的关键外部因素；运用德尔菲法，从学校管理、营销推广、教学创
新、教育资源、办学水平 5 个方面，总结出了影响民办学校发展的 23 个内部因
素，筛选出关键因素 12 个，黄广学校的优劣势因素各占 6 个；明确了学校竞争
战略：基于 SWOT 方法评估的学校总体战略为增长型战略，基于 QSPM 分析的学校
竞争战略为混合战略；阐明了学校战略的实施路径及实施保障措施

本文作为民办中学竞争战略研究的典型案例，为民办教育的监管者和办校者
提供案例参考和经验借鉴。因而，本研究具有重要的理论价值，更具实践意义

关键词：民办学校 环境分析 战略选择 战略实施Abstract
II
Abstract
With the development of social economy, the rise of China, to achieve the
goal of the dream of talent strategy is put forward, all we need to vigorously
develop various levels, various types of education, so as to improve the
comprehensive quality of citizens in our country. In view of this, the limited
resources of education alone cannot be realized, so the situation of education is
broken. In addition, the popularization of basic education and awareness for
education gradually increase the amount of basic education, the society and more
and more high quality requirements, both for the rapid development of private
education provides favorable conditions. The fundamental education of our
country has changed from unitization to pluralism. The development of
education is an important way to ensure the modernization of our country. The
development of private education is in line with the needs of the society and the
trend of development. Nowadays education has become an important part of
education system in China.
Papers in the literature review of competitive strategy and current situation of
the development of non-governmental education of our country on the basis of the
analysis of, respectively, was analyzed by using the PEST and porter five model HG
middle school of guangzhou school macro environment and industry environment,
and connecting with the regional competition environment of the school, both
opportunities and threats from the selection key external factors affecting the
development of the school; Using Delphi method, from the school management,
marketing, innovation of teaching, education resources and education levels from
five aspects, summarizes the 23 internal factors affecting the development of
private schools, selected 12 key factors, the advantages and disadvantages of
Huang Guang school each have six factors; The school competition strategy is
clearly defined: the overall strategy based on the SWOT method is the growthAbstract
III
strategy, and the school competition strategy based on QSPM analysis is the hybrid
strategy. This paper expounds the implementation path of school strategy and
implement safeguard measures.
As a typical case of the study of competitive strategy of private schools, this
paper provides a case reference and experience for the supervisors and
school-owners of education. Therefore, this study has important theoretical value
and more practical significance.
Keywords: private school ， environment analysis，strategic choice ,strategic
action目录
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目 录
摘要.......... I
ABSTRACT.II
第一章 绪论.....1
第一节 研究背景与研究目标.........1
一、选题背景..........1
二、研究目标..........1
第二节 研究内容与研究方法.........2
一、文献法研究法..3
二、实证研究法......3
三、案例分析法......3
第三节 研究思路框架.........4
第四节 论文结构与主要观点.........5
第二章 理论基础及文献回顾 .6
第一节 竞争战略理论.........6
第二节 国内外关于民办学校竞争战略的文献回顾.........9
第三节 国内民办教育发展的历程和现状...........10
第三章 HG 中学广州学校外部环境分析.......13
第一节 HG 中学广州学校发展宏观环境分析 .........13
一、我国民办基础教育发展现状13
二、HG 中学广州学校发展 PEST 分析.....15
第二节 HG 中学广州学校发展产业环境分析 .........22
一、供应商议价能力分析22
二、消费者议价能力分析23
三、新进入者威胁24
四、替代品的威胁24
五、行业竞争者....25
第三节 区域环境分析..........25
一、区域经济发达.....
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