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MBA论文_互联网背景下河南省居民投交废旧家电的影响因素研究DOC

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互联网背景 废旧
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更新时间:2018/9/5(发布于河南)

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文本描述
摘要
近年来,随着社会的进步与发展,人们对电子产品的需求量在不断地增加,随之而
来的电子产品的废弃量也逐步的增多。由于废旧电子产品具有环境危害性和资源性,有
关废旧电器电子产品的回收利用受到政府和国内外学者的重视。在我国,废旧家电的回
收普遍存在法律监管不够完善、公民回收意识薄弱的问题,进而导致回收率低、污染严
重等现象。而居民作为整个电子废弃物回收体系中的一个重要主体,其投交行为对废旧
家电的回收量有着重要的影响,而随着互联网的深入,居民生活行为方式也发生了巨大
的改变。因此本文选取互联网背景下居民投交行为影响因素作为研究主题

首先,本文对河南省居民废旧电子产品产生量进行了预测。基于大量文献调研的基
础上,结合现有河南省居民购买家电和淘汰废旧家用电器的行为特征,选用消费与使用
模型进行预测。该模型的运用需要掌握居民家用电子产品社会保有量和家用电子产品的
使用寿命,其中家用电子产品的使用寿命是结合已有文献和《家电安全使用细则》整理
得出的,河南省居民电子产品社会保有量以城镇居民电子产品保有量表示,并在查阅统
计年鉴中城镇居民每百万家庭耐用品拥有量和河南省居民总户数和城镇化率基础上综
合计算得出。通过消费使用模型预测发现河南省废旧家电产生量逐年上升,可见废旧电
子产品的回收处理更应得到居民、回收企业的重视和参与

其次,论文在已有研究的基础上结合网络环境探究河南省居民投交行为的影响因素

采用实证分析的方法,设置相应的问卷并在河南省进行发放,运用 SPSS17.0 软件对回
收问卷进行信度和效度检验得出问卷设置具备合理性、可靠性,其次对选取的 21 个因
子做主成分分析,最后得出互联网背景下影响居民投交行为的四个主要因子:行为方式、
群体效应、实用价值、服务价值。再对互联网背景下居民投交意愿作进一步的回归分析,
发现四个因子影响的显著性程度依次是:居民生活行为方式、居民感知的服务价值、群
体效应、实用价值。最后,运用方差分析探究了不同人口层次对四个关键因子影响的显
著性程度,发现性别对居民行为方式感知显著、学历对服务价值感知显著、家庭月收入
对实用价值感知显著

最后,在充分分析的基础上,从政府、回收企业、居民个人三个方面提出了互联网
背景下引导居民投交废旧电子产品到正规渠道的策略。II
关键词:互联网,废旧家电,投交行为,影响因子,回收效率III
ABSTRACT
In recent years, people&39;s demand for electronic products has been increasingwith the development
and progress of the society, which results in a gradually increasing of the waste electronic products.The
recycling of waste electronic products has received much attention from our government and scholars both
at home and abroad due to their harmfulness to the environment.In China, common problems on the
recycling of waste household appliances are the imperfection of the legal supervision and the weakness of
people&39;s recycling consciousness, which leadto a low recovery rate and heavy pollution.Residents, being an
import part in the waste electronic products recycling system, their delivery behavior has an important
influence. With the wide application of the Internet,great changes also taken place in people&39; life style. In
this paper, the author selects the influence factors of the people&39;s delivery behavior in the context of the
internet as the research theme .
First, this paper made a prediction about the total amount of the waste electronic products
abandoned by resi dents in Henan province. Basing on a large number of l iterature researches and
combining with the residents&39; behaviorof buying household appliances and abandoning waste household
appliances, the author made forecasts by using the buying and using model.The usage of this model
requires the mastery the holding quantity and service life of the electronic products, and the service life is
obtained from the existing documents and the Detailed Rules for the Safe Use of Household Appliances
The holding quantity of electronic products of residents in Henan province is represented by the urban
residents , and calculated by referring to the holding quantity of durable goods/per million families of the
urban in the statistical yearbook and combining the total number of residents and the urbanization rate in
Henan province.Through the buying and using model, the author found that the amount of waste household
appliances in Henan province isrising year by year, which means that the residents and recycling
enterprises should pay more attention to the recycling of waste electronic products and take part in it.
Secondly, this papers explored the influence factors of Henan residents&39; delivery behavior basing
on the existing researches and combing with the internet environment.By using the method of empirical
analysis, the corresponding questionnaire has been made and issued in Henan Province. Through theIV
SPSS17.0 software, the reliability and validity of the questionnaire have been verified.And then the author
made component analysis on the 21 main factors and concludes that the four main factors that affect the
delivery behavior of residents in the context of the Internet are behavior style, group effect, practical value
and service value.
Further regression analysis has be en made on the residents&39; delivery willingness under the
background of Internet, the author found that the significant degree of these four influence factors are in
this order:living style, residents&39; perception of service value, group effect and practical value.Then, by
using variance analysis, the author explored the significant degree of the different population level&39;s
influence on these four factors, that is, gender has a great influence on resident&39;s behavior style, education
background has a great influence on the percept ion of service value,and family income affects the
perception of practical value.
Finally, basing on enough analysis,the author proposed the strategy of guiding the residents to
deliver the waste electronic products to regular channels under the context of the internetfrom the three
aspects of government, recycling enterprises and residents.
KEY WORDS:the Internet, Waste Home Appliances, Delivery Behavior, Impact Factor, Recovery
EfficiencyV
目 录
摘要.........I
ABSTRACT.....III
目录.......V
第一章绪论........1
1.1 选题背景及意义........1
1.1.1 选题背景..........1
1.1.2 研究意义..........3
1.2 互联网背景下电子废弃物回收的相关概念.4
1.2.1 电子废弃物的定义......4
1.2.2 “互联网+”战略概述5
1.3 研究思路、研究方法.6
1.3.1 研究思路..........6
1.3.2 研究方法..........6
1.4 创新之处.......7
1.4.1 考虑互联网信息传播对居民投交行为和投交模式的影响...7
1.4.2 筛选出网络环境下影响居民投交行为的因素...........7
1.4.3 运用消费与使用模型预测废旧家电产生量.......
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