本文以平山县作为研究对象，对该县当前旅游产业发展历程和发展环境进
行了总结，客观分析了平山县旅游产业发展现状和存在的问题。研究平山县客
源市场特点，提出有针对性的游客市场开发策略。通过对平山旅游资源进行详
细分析，探讨平山旅游资源开发的优势和所面临问题
平山县应立足京津冀、发展周边、辐射全国，以独一无二的红色旅游资源、
得天独厚的山水生态资源以及历史悠久乡村田园风光为依托，结合全县经济社
会发展状况，通过以红色旅游产业为龙头，由点到面推动旅游产业整体发展；
整合资源，大力发展产业集群区；以建设全域旅游示范县为指导，发展综合性
旅游目的地；打造特色产品，扩大品牌知名度等方式，将平山打造成为国际知
名、国内著名、省内一流的综合型、典范型旅游目的地，促进平山县旅游产业
的持续、健康、快速发展。本文对我国县域旅游产业发展研究亦具有一定的参
考价值
关键词：平山；旅游产业；发展战略IV
Abstract
The rapid development of China&39;s economy, the continuous improvement of
people&39;s living standards, and people&39;s increasing demand for traveling have led to the
continuous growth of tourism industry in recent years . The rapid development of the
tourism industry is beneficial for stimulating domestic demand, accelerating
economic development, increasing employment opportunities and so on. Pingshan is
one of counties with the most developed tourism industry and widest modes in Hebei
Province, owing to its beautiful natural scenery, long history and culture, unique
tourism resources, and good tourism industrial basis.
Pingshan is taken as the research object in this paper. The current development
process, development environment are summarized. The current situation and
problems of Pingshan’s tourism industry are analyzed. Studying the characteristics of
tourist market in Pingshan, this paper puts forward the development strategy of
targeted tourist market. Based on the detailed analysis of Pingshan tourist resources,
this paper summarizes the advantages and the problems of tourism resources
development.
With the unique red tourism resources, distinctive landscape ecological
resources and the historic rural scenery and its economic development, Pingshan
should base on the Beijing-Tianjin-Hebei area, develop the surrounding region, cover
the whole country to develop its tourism industry. Firstly, Pingshan could promote
the overall tourism development from part to whole with red tourism resource as the
leading role. Secondly, Pingshan could promote industry cluster area by
integrating resources. Moreover, guided by the building of region-based tourism
demonstration country, Pingshan could promote itself as a comprehensive tourism
area. Finally, Pingshan could improve its popularity by producing tourist products
with striking features. Pingshan will become a well-known resort. pingshan tourism
development will be sustainable, healthy and rapid. The paper has some reference
value for similar study on development of regional tourism industry .
Keywords: Pingshan；Tourism Industry，Development StrategyI
目 录
第一章 绪 论......1
一、研究背景........1
二、相关理论........2
（一）旅游产业的概念及构成........2
（二）产业发展战略的内涵4
三、国内外研究现状........4
四、研究平山县旅游产业战略的意义....6
五、研究方法、研究思路6
（一）研究方法........7
（二）研究思路........7
（三）本文创新点....8
第二章 平山县旅游产业发展概况 ...........9
一、平山概况........9
二、平山县旅游发展外部环境....9
（一）政策环境........9
（二）经济环境......10
（三）社会与文化环境......13
（四）技术环境......13
三、平山县旅游产业发展历程..14
（一）起步阶段（1983-1993 年）...........14
（二）快速发展阶段（1994-1999 年）...14
（三）规范发展阶段（2000-2006 年）...15
（四）提质升级阶段（2007 年至今）.....15
四、平山县旅游产业发展现状..15
五、平山县旅游产业的主要问题..........18
（一）发展模式落后..........18
（二）资源整合度不高......19
（三）基础设施不能满足需求......19
（四）政府管理机制不健全..........20
（五）旅游企业管理者的自身局限..........20II
第三章 平山县游客市场分析.....21
一、游客市场特征..........21
（一）游客来源......21
（二）季节差异......22
（三）游客性别与年龄......22
（四）旅游动机......22
（五）了解渠道......23
（六）游客消费结构..........24
二、市场结构......25
三、游客市场综合分析..25
第四章 平山县旅游资源分析与评价......26
一、基本环境分析..........26
（一）区位条件......26
（二）自然环境......27
（三）人文环境......29
二、旅游资源分析..........29
（一）自然资源......29
（二）基础设施......31
（三）服务设施...........
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