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认识亚太地区四类游客英文版_34页

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THE POLARISATION OF ASIAN TRAVELLERS
About Sabre
Sabre Corporation is the leading technology provider
to the global travel industry. Sabre’s software,
data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties
to manage critical operations, including passenger
and guest reservations, revenue management, flight,
network and crew management. Sabre also operates
a leading global travel marketplace, which processes
more than US$120 billion of global travel spend
annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around
the world.
About The Futures
Company
The Futures Company is the leading global strategy
and foresight consultancy that helps client “Proft from
Change”. We understand and anticipate change to
help companies shape and lead the future. Leveraging
The Futures Company’s proprietary resources, our
team of consultants bring a unique combination of
forward-looking thinking, outward-focused inspiration
and people-centric understanding to provide fresh
perspectives and actionable recommendations to
business challenges.
The Futures Company is a Kantar company within
WPP, with teams located in Europe, North America,
Latin America and Asia.
THE POLARISATION OF ASIAN TRAVELLERSForeword
Executive Summary
Setting the Context
The Changing Travel Landscape
Emerging Travel Needs
Polarisation of the Asian Traveller
Meet the Traveller Types
Getting Future Ready
Closing Thoughts
Methodology
Contributors
References591326
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ContentsTHE POLARISATION OF ASIAN TRAVELLERS
Asia Pacifc is on the move. The region is now the world’s
largest travel market and in two decades will account for 42%
of global air traffc. From the rapidly expanding emerging
market middle classes sparking this aviation boom to the
business travel recovery we’ve seen post-recession, travel here
is thriving and will continue to grow.
Sabre is a global technology company with a large footprint
in Asia Pacifc, so it’s imperative that we understand how to
best tap into the future opportunities this dynamic region
presents for our clients, and their customers.
And it is about more than just expanding numbers. We have
recognised that there is a need to approach understanding
this potential in a more intelligent manner. In order to do this,
we partnered with The Futures Company, leaders in driving
proft from change, to carry out research on the attitudes and
aspirations of Asian travellers, current and anticipated.
We are pleased to share our fndings in this report, which
introduces a new way of thinking about travellers – going
beyond standard segmentations to explore polarisations in
behaviour and motivation.
Foreword
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