Part IBuilding a Strategic Framework to Analyze Supply Chains Chapter 1, chapter 2 and chapter 3 The goal of part I isto provide a strategic framework to analyze the design, planning and operational decisions within supply chains. CHAPTER2 SUPPLY CHAIN PERFORMANCE ACHIEVING STRATEGIC FIT AND SCOPE In this chapter, we define supply chain strategy and explain how creating a strategic fit between a company's competitive strategy and its supply chain strategy affects performance. We also discuss the importance of expanding the scope of strategic fit from one operation within a company to all stages of the supply chain. 2.1 COMPETITIVE AND SUPPLY CHAIN STRATEGIES Competitive strategy: the set of customer needs that the company seek to satisfy through its products and services. Competitive strategy is defined based on how the customer prioritizes product cost, delivery time, variety, and quality. Read the first paragraph, compare the strategy of Wal-Mart and Dell. To see the relationship between competitive and supply chain strategies, we start with the value chainfor a typical organization. The value chain in a company To execute a company's competitive strategy, all these functions play a role,and each must develop its own strategy (what each process or function will try to do particularly well). It is important to recognize that the supply chain strategy defines not only what processes within the firm should do well but also what the role played by each supply chain entity is. The value chain emphasizes the close relationship between the functional strategies within a company. Each function is crucial if a company is to satisfy customer needs profitably. Thus, the various functional strategies cannot be formulated in isolation. They are close interwined and must fit and support each other if a company is to succeed. 2.2 ACHIEVING STRATEGIC FIT Strategic fit means that both the competitive and supply chain strategies have aligned goals. Strategic fit refers to consistency between the customer priorities that the competitive strategy hopes to satisfy and the supply chain capabilities that the supply chain strategy aims to built. 。。。以上简介无排版格式，详细内容请下载查看