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Methodology
Innovation (“CIGI”) between December 23, 2016, and March 21, 2017.
Germany, Great Britain, Hong Kong (China), India, Indonesia, Italy, Japan, Kenya, Mexico,
Nigeria, Pakistan, Poland, South Africa, South Korea, Sweden, Tunisia, Turkey and the United
States—and involved 24,225 Internet users.
via CATI, and Kenya, Nigeria and Pakistan utilized face-to-face interviewing, given online
constraints in these countries and the length
population in each country surveyed. The precision of Ipsos online polls is calculated using
a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage
points. For those surveys conducted by CATI and face-to-face, the margin of error is +/-3.1,
19 times out of 20.
BIC = Brazil, India, China
APAC = Asia Pacific
LATAM = Latin America
PRIVACY & SECURITY
Q1. How concerned are you about your online privacy compared to one year ago(Select one)
Base: All Respondents Total2014 (n=23,376); Total 2016 (n=24,143), Total 2016 (n=24,225)
A majority of global citizens are more concerned about their online
privacy compared to a year ago, led by those in LATAM and BIC. In
most regions, the pace of growing concern is slowing year over year.
28%
34%
32%
28%
25%
28%
22%
22%
27%
30%
31%
32%
31%
27%
29%
27%
55%
64%
63%
60%
56%
55%
51%
49%
Total
LATAM
BIC
APAC
North America
Middle East/Africa
G-8 Countries
Europe
Much more concernedSomewhat more concernedTotal Concerned
TOTAL CONCERNED
2016 2014
57% 64%
63% 81%
64% 76%
59% 67%
53% 59%
60% 69%
52% 56%
50% 51%
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