摘要
I
摘要
随着我国加入 WTO 及市场化的推进，烟草行业在新的市场化取向改革的大环境下
的发展格局也发生了变化，以往的暴利情形已经不容见到，随之而来的是我国烟草行业
内部的激烈竞争。保定生产香烟可谓历史悠久，如何在新环境下，尤其是专卖体制下实
行市场化管理，是河北中烟保定卷烟厂应该思考的问题，比如像一些老牌香烟“玉兰”，
如何走可持续发展道路更是重中之重思考的问题。本文就是在此种背景下应运而生。如
何规划河北中烟保定卷烟厂的未来发展战略，如何为河北中烟保定卷烟厂的老品牌“玉
兰”烟寻找新的利润增长点，采取何种经营模式保持公司的竞争优势等问题的研究都是
本文的主要课题

首先本文应用战略管理与战略发展的理论知识详细分析了河北中烟保定卷烟厂所
处的内部及外部环境，指出了河北中烟保定卷烟厂发展存在的优势与劣势，指出了河北
中烟保定卷烟厂在发展过程中存在的问题；其次，本文根据河北中烟保定卷烟厂的发展
目标与战略定位，制定了一系列发展措施，并提出了可供方案实施的保障措施；最后，
本文旨在为河北中烟保定卷烟厂提供市场化取向改革的方案措施，为烟草行业的发展丰
富战略发展理论

关键字 企业战略 竞争环境 QSPM 河北中烟保定卷烟厂Abstract
II
Abstract
With China&39;s accession to the WTO and the marketability advancement, the tobacco
industry under the new environment of market orientation reform development pattern has
also changed, violence in the past have not seen, followed by intense competition inside the
tobacco industry in our country. Baoding cigarette production has a long history, how under
the new environment, especially a market-oriented management under the monopoly system,
is the hebei ZhongYan baoding company should think about problems, such as some old
cigarette magnolia, how to sustainable development is Paramount. This article is under the
background of this arises at the historic moment. How to plan ZhongYan baoding in hebei
province, the company&39;s future development strategy for hebei ZhongYan baoding old brand
magnolia company looking for new profit growth point, smoke what business model to
keep study the problems of the company&39;s competitive advantage is the main subject in this
paper.
First in this paper, the application of strategic management and strategic development
theory are analyzed in detail the hebei ZhongYan baoding company internal and external
environment, hebei ZhongYan baoding company development are pointed out advantages and
disadvantages, points out the hebei ZhongYan baoding problems in the development process
of the company; Secondly, based on the hebei ZhongYan baoding company&39;s development
goals and strategic location, developed a series of development measures, and put forward the
proposals for implementation of security measures; Finally, this paper aims to provide
ZhongYan in hebei baoding company solution measures of the reform of market orientation,
for the development of the tobacco industry rich strategic development theory.
Keywords development strategic competition environment qspm Hebei China tobacco
Baoding cigarette factory目 录
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目 录
第 1 章 绪论··1
1.1 研究背景与研究意义 ··1
1.1.1 研究背景 ··1
1.1.2 研究意义 ··3
1.2 国内外研究现状综述 ·4
1.2.1 国外研究现状 4
1.2.2 国内研究现状 5
1.3 研究内容和方法 ·6
1.3.1 研究内容 ··6
1.3.2 研究方法 ··6
1.4 创新点·7
第 2 章 理论概述8
2.1 战略理论·8
2.1.1 战略的定义 ·8
2.1.2 战略管理的范围、层级和类别8
2.2 战略分析工具 ··9
2.2.1 PEST 外部环境分析工具 ·9
2.2.2 波特五力模型 ··10
2.2.3 SWOT 分析模型 ·11
2.2.4 价值链理论 ··12
2.2.5 定量战略计划矩阵 ··12
第 3 章 河北中烟保定卷烟厂环境分析··14
3.1 行业外部环境分析 ·14
3.1.1 政治法律环境 ··14目 录
IV
3.1.2 经济环境 15
3.1.3 社会文化环境 ·15
3.1.4 科技环境 16
3.2 行业竞争环境分析 16
3.2.1 现有竞争对手 ·16
3.2.2 潜在竞争对手 ··
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