首页 > 资料专栏 > 经营 > 运营治理 > 其他IT技术 > Digital_Gen_Z_Explorer2015

Digital_Gen_Z_Explorer2015

IT农庄
V 实名认证
内容提供者
热门搜索
浏览器
资料大小:4834KB(压缩后)
文档格式:WinRAR
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2018/8/24(发布于福建)

类型:积分资料
积分:10分 (VIP无积分限制)
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
GEN Z/TEENS: FORGING THEIR OWN DIGITAL PATHS
Teens between the ages of 13-15 (or Gen Z teens) are, by nature,
more connected and tech-fluent than the generations before them.
Digital habits have already begun to form by this age.And though
they are similar to their older Millennial teen counterparts, some
fascinating differences do exist.
This report dives into these differences as well as their digital
preferences.Most important for marketers, the findings indicate a
very strong and receptive appetite for digital advertising.
Refuel Agency presents its first
annual custom study on teenagers
and their digital lifestyles.This covers
a variety of digital topics such as
tech ownership, mobile apps usage,
social media, and more.
Copyright 2015 Refuel Agency
The material contained in this publication is intended for the
internal use of subscribers and their employees and officers and
duplication and dissemination of this report is limited to solely
those individuals.
No part of the publication, including, without limitation, text,
images, graphs, logos, trademarks and service marks,
unless written consent is given by Refuel Agency.
All rights reserved.
A total of 1,207 teenagers between
the ages of 13-19
523 Gen-Z Teens (ages 13-15);
684 Millennial Teens (ages 16-19)
Interviewed online between June
3 to June 9, 2015
Executed by Refuel Agency with a
national panel.
Led by current Refuel Agency CEO,
Derek S. White, a founding member
of the College Explorer team.
Digital Usage
Mobile Apps And Social Media
Electronic Spending
Digital Advertising
Top Digital Brands
Digital Usage
。。。以上简介无排版格式,详细内容请下载查看