摘要
近年来，房地产开发商通过囤地、延迟开发、调整规划等手段延期开发土地，
以求在土地价格逐年上涨的趋势下，获得最大的利润，这已是中国房地产市场上
司空见惯的一种经济现象。这种现象造成了大量的闲置土地，大大拉低了房地产
公司的经营效率，破坏房地产市场的正常发展，影响当地经济的持续健康发展

而与此同时，国家加强了对土地闲置的管理，先后出台了相关法律法规，对地方
闲置土地的相关问题制定了出了明确的规定和指导原则，这对于房地产行业的调
控来说就像是一场及时雨

在以上所说的宏观背景下，本文选取了广东省东莞市的冠亚公司作为研究的
主体对象，以其闲置土地的开发策略为中心问题，在详细分析的基础上，提出了
一些可行性的策略。首先，本文介绍了我国闲置土地的界定和成因；然后在论文
的第三部分开始阐述冠亚公司闲置土地开发分析的理论基础，这包括了利益相关
者理论、项目管理理论和战略管理理论介绍；第四部分识别了公司、政府、消费
者和其他相关利益者这四个利益相关者，并对冠亚公司的闲置土地开发现状进行
了分析；第五部分以冠亚公司闲置土地开发业务策略的选择为分析的对象，来详
细了解冠亚公司目前的实际情况；第六部分通过补充冠亚公司土地开发策略选择
的指导性原则，来进一步指导并引出冠亚公司闲置土地开发项目策略的归纳与分
析；论文最后主要是贡献了作者对此次闲置土地开发的策略规划及保障措施

本文介绍了冠亚公司土地闲置的现状，同时为了避免冠亚公司因土地闲置再
次被政府部门处罚，甚至收回土地，结合有关土地闲置的最新法律法规和国家政
策，及地方政府的相关政策和管理要求，从相关利益者的角度出发，在多个层面
对冠亚公司的闲置土地开发进行了分析，针对冠亚公司在闲置土地开发中遇到的
问题，提出了相关的解决方案，并制定了相关开发策略和保障措施，以期为冠亚
公司提供可资借鉴的支持

关键词：闲置土地；开发；策略II
Abstract
In recent years, in order to seek the higher profit from the inflation of the price of land, the
developer always keep the land undeveloped by leaving land unused or delay to develop and apply
to adjust the project. This kind of economic phenomenon is quite common for China on the real
estate market, but it leads to a large number of idle land, greatly reduce the Real Estate Company
&39;s operating efficiency, damage the normal development of the real estate market, and give the
wrong impact of local economic sustainable development. At the same time, The supervision from
the government for the idle land is more and more strict. The laws and regulations how to
supervise the idle land were promulgated in succession. Effective supervision had been an
essential measure to activate the idle land. It is like a timely rain.
From the macroscopic view to study the above background, the Asia commercial
development Co. ,Ltd（“DCA”） was selected as a principal part to discuss. Its’ strategies for the
development for idle land becomes key issues. This paper supply the feasible strategies based on
the detailed analysis. The first of the paper explain the definition of idle land and the producing
reason of idle land. Then expound the basis and theory to study the development for idle land in
the third section, including the theory of the stakeholder and the project management，also the
strategy management. The fourth section analyzes the development for idle land based on the four
stakeholder interest, including the company itself and the supervisor, the consumer and the related
personnel. In next section, the study target becomes the selected strategies to develop idle land,
meanwhile replenishes the directory principle for selecting the strategies. At last, the sixth and
seventh section introduces the planning strategies for the idle land from the viewpoint of the
writer.
In order to avoiding the new penalization from the government, even the idle land would be
taken back. Combined with the latest laws and regulations and the state policies on idle land, and
management requirements from the local government, from the stakeholder perspective, by
introducing the current situation of the DCA and its idle land, The paper analyzes the idle land
development of the DCA from all levels. and it meets the problem in the idle land development,
put forward relevant solutions and formulate the relevant development strategies, including project
planning, resource integration, financing and tax planning, public relations and legal risk
prevention strategies. Finally, the implementation and guarantee measures of the relevant scheme
are determined. It hopes to draw lessons from the strategies for DCA.
Key words: idle land; development ; strategyIII
目录
中文摘要.I
AbstractII
目录...III
第一章 绪论..........1
1.1 选题背景 ....1
1.1.1 宏观背景.....1
1.1.2 微观背景.....2
1.2 研究意义与目的...........2
1.2.1 理论意义.....2
1.2.2 实践意义.....2
1.3 研究的内容、方法与思路介绍...........3
1.3.1 研究的内容.3
1.3.2 研究的方法.3
1.3.3 研究的技术路线.....5
第二章 我国土地闲置的界定及成因 ..6
2.1 我国对闲置土地的界定.....6
2.2 我国土地闲置的成因.......7
2.2.1 政府因素.....8
2.2.2 法律制度和政策因素.........8
2.2.3 土地使用权人的因素.........8
第三章 闲置土地开发分析的理论基础 9
3.1 利益相关者理论...........9
3.2 项目管理理论10
3.3 战略管理理论11
第四章 冠亚公司闲置土地开发的利益相关者识别和现状 .......13
4.1 冠亚公司闲置土地开发的利益相关者识别13
4.1.1 冠亚公司...13
4.1.2 政府土地管理部门...........14
4.1.3 消费者.......14IV
4.1.4 社会其他团体或组织.......14
4.2 冠亚公司闲置土地开发的现状分析......15
4.2.1 闲置土地开发的基本情况...........15
4.2.2 政府政策与管制压力.......20
4.2.3 目标客户的需求和评价...22
4.2.4 其他相关利益者需求.......23
第五章 冠亚公司闲置土地开发业务策略的选择 ...23
5.1 外部因素评价 24
5.2 内部因素评价 25
5.3 SWOT 分析 ..26
5.4 QSPM 评价 ..........
。。。以上简介无排版格式，详细内容请下载查看