摘要
随着国民生活质量的不断提高，汽车产业快速发展，市场需求日益增强，也
将推进汽车内饰件行业快速发展。随着购买车主的整体知识水平和购买要求均大
幅度提升，汽车内饰品的消费也将保持水涨船高的态势。JS 公司是金杯汽车股份
有限公司和世界 500 强企业美国江森自控国际有限公司共同投资成立的中美合资
企业，主要从事汽车座椅、内饰的制造等业务，该公司的发展历程在国际合作和
行业发展方面都具有一定的代表性

本文首先从企业的核心竞争力理论研究着手，介绍了国内外相关学者对核心
竞争力理论的研究，简述了本文研究的理论基础核心竞争力的含义、特征、构成
要素、重要性及与企业发展的关系。以 JS 公司的现有核心竞争力为研究对象，进
行有针对性的重点研究，对 JS 公司目前问题和原因进行分析，认为在创新能力效
率不高、营销能力弱、外资力量投入比例过低、激励机制没有满足员工需要这些
问题，是由对资源配制能力认识不足、战略决策能力弱、研发能力与发展定位不
符、人才培养制度不完善原因引起的。对提升核心竞争力成功的国际相关产业领
导品牌进行经验借鉴，包括博世集团和佛吉亚集团的有效地提升核心竞争力的有
效手段。针对 JS 公司核心竞争力的提升提出了一些对策和建议：提高战略决策能
力、突破技术屏障、提高资源利用率、制定合理的人才培养方案、加强绩效管理
等方面着手。在理论上，深化了汽车内饰件企业核心竞争力理论的研究，亦可为
本领域的进一步研究提供借鉴；在实践上，为经营管理者提供了一些有效的分析
方法和建议，还可以为其他汽车内饰件企业提供经验借鉴，有利于我国相似类型
的汽车内饰件合资公司的核心竞争力的进一步提升

关键词：核心竞争力；JS 公司；汽车内饰件；战略决策；绩效管理Abstract
With the ever increasing people’s welfare, automobile industry develops fast with
ever increasing market demand, boosting the fast developing speed of automobile
interior decoration. With the surge of automobile buyers’ overall intellectual level as
well as purchasing demand, mobile interior consumption keeps rising as a result. As a
Sino-US joint venture started by Jinbei Automobile Incorporated Company and
Johnson Controls International Plc. among the top 500 enterprises globally, JS
Company mainly runs automobile and interior manufacturing business, whose
developing process in international cooperation and industrial development has certain
representativeness.
This paper starts from the core competence theory research, introducing relative
scholars’ researches on core competence and briefing the implication, features,
construction, essential element and importance of core competence as theory basis in
this paper and the relations with enterprise development. Taking JS Company current
core competence as research subject, it focuses on targeted research through current
problems and reasons of those in JS Company. n my view, there are such problems as
low efficiency of these innovative ability, weak marketing ability, low proportion of
foreign investment force, incentive mechanism does not meet the needs of staff and so
on. It is caused by the lack of knowledge of resource allocation ability, the ability of
strategic decision making, the lack of R & D capability and the development
orientation, and the imperfect of talent training system. It sheds a light on relative
leading brands with successful experience on improving core competence effectively.
On the basis of analyzing relative theories and two cases about the enterprise and
group, the measures for improving core competence of JS Company has been brought
up. It is beneficial for further core competence improvement of similar types of
automobile interior joint ventures. Some measures and advices are provided targe JSCompany core competence: to improve strategic decision-making ability, to make
break-through in improving resource utilization rate, to make proper personal
cultivating program, to enhance performance management and so on. In theory part,
theory researches on core competence of automobile interior component enterprises as
well as the further development in that field. In terms of practice, some effective
analysis methods and measures are recommended for managers and supervisors, which
is also meaningful for other automobile interior enterprises for its experience.
Keywords: core competence; JS Company; automobile interior; strategic
decision-making; performance management目 录
第 1 章 绪论 ..........1
1.1 选题背景和意义 1
1.1.1 研究背景 1
1.1.2 研究意义 2
1.2 国内外核心竞争力研究现状 ..4
1.2.1 国内核心竞争力研究现状 ..........4
1.2.2 国外核心竞争力理论研究现状 ......5
1.3 核心竞争力的相关理论 ......7
1.3.1 核心竞争力的定义 ....7
1.3.2 核心竞争力的特征 ....7
1.3.3 企业核心竞争力的构成要素 ........8
1.3.4 研究企业核心竞争力的必要性 ......8
1.3.5 核心竞争力与企业发展的关系 ......9
1.4 主要内容和技术路线 ........9
1.4.1 主要内容 9
1.4.2 技术路线 ...........10
1.5 研究方法 .....11
第 2 章 JS 公司核心竞争力现状分析 12
2.1JS 公司概况 ...12
2.1.1 组织结构 ...........12
2.1.2 经营情况 ...........13
2.1.3 主要客户 ...........13
2.1.4 主营产品 ...........14
2.2 塑造独特的企业文化 .......15
2.3 技术人才储备较强 .........16
2.4 重视研发能力 .172.5 生产基础条件好........... 19
2.6 组织结构科学合理......... 20
第 3 章 JS 公司核心竞争力存在的问题及原因分析22
3.1JS 公司核心竞争力存在的问题........... 22
3.1.1 创新能力效率不高 ... 22
3.1.2 营销能力弱 ......... 23
3.1.3 外资力量投入比例过低 ........... 23
3.1.4 激励机制没有满足员工需要 ....... 23
3.2JS 公司核心竞争力存在的问题的原因分析. 24
3.2.1 对资源配置能力认识不足 ......... 24
3.2.2 战略决策能力弱 ..... 25
3.2.3 研发能力与发展定位不符 ......... 28
3.2.4 人才培养制度不完善 . 29
第 4 章 成功企业提升核心竞争力的经验借鉴..... 31
4.1 博世集团核心竞争力....... 31
4.1.1 制定适合企业发展的战略 ......... 31
4.1.2 开发针对性强的培训项目 ......... 32
4.1.3 独特的工业价值链网络 ........... 33
4.2 佛吉亚集团核心竞争力..... 35
4.2.1 超强的市场前瞻力 .....
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