Trends 17globalwebindex1
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Trends 17
Trends 17globalwebindex2
The Victory of Video
Is video the future of everything41DEVICE
INFOGRAPHIC
21Snap Goes Through the Looking Glass
Can Snap be more than just an app
42Mobile Ad-Blocking Moves West
Is there a new wave of ad-blocking on the horizon
24GENERATIONS
INFOGRAPHIC
33SOCIAL MEDIA LANDSCAPE
INFOGRAPHIC
46The Mobile First Landscape
Think mobile-first, not just mobile-only
34Are VR and AR Here to Stay
The true potential of VR and AR will be on mobile
57Gaming Gets Competitive
Brands should be taking eSports seriously
37The Smartphone Squeeze
Emerging markets hold the key
to renewed smartphone sales
29Facebook 2.0
The world’s largest social network
has video & commerce in its sights
51MEDIA CONSUMTPION
INFOGRAPHIC
25Future of Free
How can free content remain sustainable
52The Context Collapse Spreads
Passive networking could impact
the big messaging apps
CONTENTSUNDERSTANDING THE DIGITAL CONSUMER10 TRENDS FOR 2017
04Welcome to the Audience Era
TOM SMITH|CEO
08Understanding the
Mobile-Only Internet User
JASON MANDER|CHIEF RESEARCH OFFICER
13The Future of Analytics is People
ALASTAIR LITTLE|CHIEF OPERATING OFFICER
Trends 17globalwebindex3
Understanding the
Digital Consumer
WHY KNOWING YOUR AUDIENCE
IS MORE IMPORTANT THAN EVER
Trends 17globalwebindex4
Today we live in what I call the ‘Audience Era’
- an age where everyone and everything
has an audience.
The origins of this are not news for anyone in marketing;
mass-market social media combined with 24/7 mobile
access has radically reshaped our communications
environment. Publishing to an audience today has
been simplified to a single button press, so it is no
surprise that our data quantifies that an incredible 81%
of internet users now publish a video, photo or review
online at least once a month. In a little over a decade, we
have gone from thousands of outlets to billions.
WELCOME TO THE
AUDIENCE ERA
Question: In the past month, which of the following things
have you done on the internet via any device|Source:
GlobalWebIndex Q3 2016|Base: Internet Users aged 16-64
PRO Platform:
Online Activities & BehaviorsActivities via Any Device
CONSUMER PUBLISHERS
% of internet users who have uploaded/shared a photo,
uploaded/shared a video or posted a review online in the last month
TOM SMITH|CEO
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