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本文在学习国内外企业战略管理文献的基础上，明确战略管理的含义及特点，阐述
企业战略管理过程及 SWOT 战略分析方法。然后以 J 市电力集体企业为研究对象，从总
体情况及三大产业两个方面分析企业发展现状。通过利用 SWOT 模型分析企业战略环
境，据此，确定电改新形势下 J 市电力集体企业“十三五”总体战略。接着，为推动战
略的顺利实施，本文从健全集团管控体系、完善运营管理机制、注重监管体系建设三个
角度出发提出强化体制机制建设的具体措施；从做强施工安装产业、做优电气制造产业、
做好综合服务产业三个方面提出推动核心业务发展的主要途径。最后，为对“十三五”
战略管理情况进行评估，以便及时推进或者调整战略决策，本文从财务管理、客户管理、
内部运营以及学习与成长能力四个层面构建战略管理评价指标体系。通过将层次分析法
与物元可拓模型结合使用，构建战略管理评价模型。通过对 2016 年 J 市电力集体企业
战略情况进行评估，验证了该模型的可行性
本文旨在提出 J 市电力集体企业在“十三五”期间的发展战略，实现突破性成长
本文的研究成果丰富了电力行业的战略发展理论，特别是为电力集体企业的发展提供重
要的理论支持，而且为 J 市电力集体企业“十三五”期间健康持续发展提供重要的实践
指导依据
关键字：集体企业；战略管理；SWOT 模型；层次分析法；物元可拓模型Abstract
II
Abstract
In the development of power grid enterprises, the collective enterprises bear the auxiliary
business such as construction installation, electrical manufacturing and integrated service,
which play an important role in safeguarding the security and stability of power grid and
social security. Under the complex background of economic new normal and national electric
power system reform, collective enterprises should make a clear understanding of market
environment and develop a scientific and rational strategy in “13
th
Five-Year” period, so that
the market competition ability can be consolidated and improved and the target of sustained
and healthy development can be realized.
Based on the study of domestic and foreign literature on enterprise strategic management,
the meaning and characteristics of strategic management are defined, the strategic
management process and the SWOT method are also expounded in this paper. Then this paper
takes the collective enterprises of J power supply company as the research object and analyzes
the enterprise development situation from two aspects of overall situation and three industries.
Trough the analysis of strategic environment by SWOT, the collective enterprise “13
th
Five-Year” overall strategy and development goals of J power supply company under the new
situation of electric reform are determined. Then, in order to promote the smooth
implementation of strategy, this paper puts forward specific measures to strengthen the
mechanisms from three aspects of group control system, operation and management
mechanism and supervision system, and promote core business development through
strengthening the construction and installation industry, making excellence in electrical
manufacturing industry and doing a good job in the comprehensive service industry. Finally,
for the evaluation of “13
th
Five-Year” strategic management thus to promote or adjust the
strategy, the evaluation index system is established from financial management, customer
management, internal operation and learning and growth ability. Through employing the
Analytic Hierarchy Process (AHP) and matter-element extension model, the evaluation
approach of strategic management is constructed. The feasibility of this method is verified
through the evaluation of collective enterprise strategic management of J power supply
company in 2016.
This paper aims to put forward the collective enterprise “13
th
Five-Year” development
strategy of J power supply company to achieve breakthrough growth. The results of this paper
enrich the development strategy theory of the power industry, especially provide important
theoretical support for the development of collective enterprise. Moreover, this research
provides an important practice guidance for the sustainable and healthy development of
collective enterprise of J power supply company during “13
th
Five-Year” period.
Keywords: collective enterprise, strategic management, SWOT model, AHP, matter-element
extension model目 录
III
目 录
摘要.....I
Abstract.II
目 录...III
第 1 章 绪论.......1
1.1 研究背景及意义...........1
1.1.1 研究背景.1
1.1.2 研究意义.2
1.2 国内外研究现状...........2
1.2.1 国外研究现状.....2
1.2.2 国内研究现状.....3
1.3 研究内容与结构...........5
1.4 论文创新点.......6
第 2 章 企业战略管理相关理论...........7
2.1 企业战略管理概述及特点.......7
2.1.1 战略管理的含义.7
2.1.2 战略管理的特点.7
2.2 企
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