Mary Meeker
May 31, 2017
kpcb/InternetTrends
INTERNET TRENDS 2017 –
CODE CONFERENCE
KP INTERNET TRENDS 2017 | PAGE 2
KP INTERNET TRENDS 2017 | PAGE 2
Internet Trends 2017
1)Global Internet Trends = Solid…Slowing Smartphone Growth4-9
2)Online Advertising (+ Commerce) = Increasingly Measurable + Actionable10-79
3)Interactive Games = Motherlode of Tech Product Innovation + Modern Learning80-150
4)Media = Distribution Disruption @ Torrid Pace151-177
5)The Cloud = Accelerating Change Across Enterprises178-192
6)China Internet = Golden Age of Entertainment + Transportation193-231
(Provided by HillhouseCapital)
7)India Internet = Competition Continues to Intensify…Consumers Winning232-287
8)Healthcare @ Digital Inflection Point288-319
9)Global Public / Private Internet Companies…320-333
10)Some Macro Thoughts…334-351
11)Closing Thoughts…352-353
KP INTERNET TRENDS 2017 | PAGE 3
Thanks...
KleinerPerkins Partners
Alexander Krey & Ansel Parikh -who were fearless and sometimes sleepless -helped
steer the ideas / presentation we hope you find useful / learn from / improve on. Key
contributors to specific content include: Noah Knauf & Nina Lu (Healthcare), Bing Gordon
(Interactive Games), Alex Tran & Anjney Midha (India), Daegwon Chae (Ads +
Commerce) and Alex Kurland & Lucas Swisher (Enterprise). In addition, Eric Feng,
Daniel Axelsen, Dino Becirovic and Shabih Rizvi were more than on call with help.
HillhouseCapital
Especially Liang Wu…his / their contribution of the China sector of Internet Trends
provides an especially thoughtful overview of the largest market of Internet users in the
world…
Participants in Evolution of Internet Connectivity
From creators to consumers who keep us on our toes 24x7...and the people who directly
help us prepare this presentation...
Kara & Walt
For continuing to do what you do so well...
KP INTERNET TRENDS 2017 | PAGE 4
GLOBAL INTERNET TRENDS =
SOLID USER GROWTH…
SLOWING SMARTPHONE GROWTH
KP INTERNET TRENDS 2017 | PAGE 5
Global Internet Trends =
Solid User Growth…Slowing Smartphone Growth
1)Global Internet Users = 3.4B…Flat Growth +10% vs. 10% Y/Y…
+8% vs. 8% Y/Y (ex. India)
2)Global Smartphone Shipments = Slowing +3% vs. +10% Y/Y
3)Global Smartphone Installed Base = Slowing +12% vs. +25% Y/Y
4)USA Internet Usage (Engagement) = Solid +4% Y/Y
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