摘要
I
摘要
现代高新技术的发展，促进了工业陶瓷制品技术含量不断升级，随着其产业规模
的不断扩大，工业陶瓷已发展成为新材料的重要成员，成为许多高技术发展的关键材
料，具有广阔的应用和发展前景。高压电瓷作为工业陶瓷的重要组成部分，是在高压
条件下所使用的陶瓷绝缘材料，广泛地用于电气设备、输配电线路及电站中。近年来，
随着国家电力建设的发展和“一带一路”覆盖带来的市场需求，国内高压电瓷生产厂
家在迎来机遇的同时也在迎接着挑战，各企业为了及时调整应对市场、保持和不断创
造竞争力，就需要科学有效的竞争战略提供动力。ZCGX 公司专注于高压电瓷的开发，
是从事产品研发设计、制造、成套技术和装备与相关工程集成及进出口业务的高新技
术企业。本文以 ZCGX 公司为研究对象，系统研究其竞争战略方案的设计，以期为
高压电瓷企业进行竞争战略探索提供一定的参考

首先，对竞争战略理论进行了梳理和归纳，为后续研究和 ZCGX 公司进行竞争
战略选择与实施提供理论基础

其次，通过对 ZCGX 公司调研，使用 PEST、五力模型分别分析了 ZCGX 公司的
外部宏观环境及行业环境，寻找出公司面对的机遇及挑战。同时在阐述 ZCGX 公司
发展现状的前提下，对公司内部环境进行了分析，扫描出了其具备的内部优势及劣势

再次，综合上述分析，运用 SWOT 分析探索出 ZCGX 公司的备选战略方案，然
后使用定量战略计划矩阵为 ZCGX 公司确定了最优竞争战略：差异化战略

最后，为 ZCGX 公司设计出竞争战略的实施保障措施

本文的研究对改善 ZCGX 公司的经营状况，及在日趋复杂的市场竞争中保持优
势有一定程度的科学指导意义

关键词：高压电瓷；竞争战略；差异化战略；层次分析法；定量战略计划矩阵山东理工大学硕士学位论文 ABSTRACT
II
ABSTRACT
The development of modern high-tech has promoted the technological upgrading of
industrial ceramic products. With the continuous expansion of industrial scale, industrial
ceramics has gradually become an important part of new materials, and the key material of
high-tech developments and has broad application and development prospects. As an
important part of industrial ceramics, high-voltage porcelain is used as the ceramic
insulation material in high-pressure, and is widely used in electrical equipment,
transmission and distribution lines and power plants. In recent years, with the development
of national power construction and the market demand brought by “the Belt and Road
Initiatives, the domestic high-voltage ceramic manufacturers are faced with
opportunities as well as challenges. In order to adjust to the market and to create
competitiveness, the manufacturers need the scientific and effective competitive strategy
for guidance. ZCGX Company is committed to the development of high-voltage porcelain,
and is one of the industry&39;s largest high-tech enterprises, which contains R & D, design,
product manufacturing, complete sets of technology and equipment and related
engineering integration and import and export business. This paper takes ZCGX Company
as the research object, and will explore its competitive strategy program design, in the hope
of giving a view to high-voltage porcelain manufacturers in carrying out competitive
strategy.
First of all, the theory of competitive strategy has been sorted out and summarized, and
the theoretical basis is provided for the follow-up research and ZCGX&39;s competitive
strategy selection and implementation.
Secondly, based on the research of ZCGX, the PEST analysis model and five-force
model are used to separately analyze ZCGX&39;s external macro environment and industry
environment, and finally finds out the opportunities and challenges that the company faces.
At the same time, under the premise of ZCGX Company’s development, the company&39;s
internal environment is analyzed, and its internal advantages and disadvantages are
scanned out.
Thirdly, based on the above analysis, SWOT analysis is used to explore the alternative
strategic plan of ZCGX, and then the quantitative strategic planning matrix is used to
determine the optimal competitive strategy for ZCGX: differentiation strategy.山东理工大学硕士学位论文 ABSTRACT
III
Finally, implementation safeguards for ZCGX Company are designed.
The research of this paper has a certain degree of scientific guidance to improve the
operation status of ZCGX Company and maintain the competitive advantage in the
complicated and changeable market competition.
Key words: high voltage porcelain, competitive strategy, differentiation strategy, AHP,
QSPM山东理工大学硕士学位论文 目录
IV
目 录
摘要........ I
ABSTRACT..II
目 录......IV
第一章 绪论1
1.1 选题背景与研究意义.........1
1.1.1 选题背景..........1
1.1.2 研究意义..........2
1.2 国内外研究综述......2
1.2.1 国外研究综述.2
1.2.2 国内研究综述.3
1.3 研究内容、方法和技术路线..........4
1.3.1 研究内容.........4
1.3.2 研究方法.........5
1.3.3 技术路线.........5
1.4 研究的创新.6
第二章 竞争战略理论概述7
2.1 竞争战略理论.........7
2.1.1 竞争战略的概念.........7
2.1.2 竞争战略的类型.........7
2.2 战略分析工具.........9
2.2.1 PEST 分析模型..........10
2.2.2 五力分析模型...........10
2.2.3 SWOT 分析模型..........11
2.2.4 内外部因素评价矩阵...........12
2.2.5 定量战略计划矩阵...1
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