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开企公司核心竞争力构建研究_MBA硕士毕业论文DOC

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文本描述
摘要汇编出版。保密的学位论文在
解密后适用本规定

研究生签名: 时间: 年 月 日
导师签名: 时间: 年 月 日I
摘要
随着信息技术与社会经济的进一步发展,以互联网为依托的中小企业如雨后春笋般发展
起来,它们为社会经济的发展贡献了非常巨大的力量,吸引了行业内外的广泛关注。但是,
企业发展的诸多问题都成为了中小企业在发展壮大的拦路虎。这些问题致使企业很难存续,
更谈不上长久的发展。经过调查研究发现,这些很难发展起来的互联网中小企业往往是因为
没有持久的核心竞争力。所以要想解决这一问题,必须要让中小企业学会如果构建自己的核
心竞争力。目前学术界对于大型企业核心竞争力理论研究较多,实际经验也较为丰富,但是
针对发展迅速生命周期较短的中小企业核心竞争力构建理论的研究很少。在这种背景下,如
何构建互联网中小企业的核心竞争力成了非常重要的课题

本文主要从企业战略角度对开企公司的核心竞争力进行理论研究。首先是对开企公司的
核心竞争力现状的调查分析,其次对开企公司核心竞争力的主要元素进行评价分析,最后是
给出开企公司核心竞争力构建给出思路和合理化建议。本文运用定性与定量相结合的方法对
核心竞争力进行科学评价,论文的结果切合实际,具有参考价值;并运用波特五力模型对行
业竞争环境进行分析;根据前两者的分析识别出核心竞争力影响因素并提出构建开企公司核
心竞争力的思路与对策

经过对开企公司所处的内外环境以及核心竞争力决定因素的全面分析,得出结论:造成
开企公司经营业绩严重下滑的主要原因是开企公司缺少核心竞争力,使公司无法在竞争残酷
的市场中获取长久优势。开企公司想要摆脱所面临的种种困境,需从构建自己的核心竞争力
着手。针对这一结论给出了构建开企公司核心竞争力的思路:1、制定企业核心的战略规划;
2、营造企业文化实施人本管理;3、通过技术创新,构建企业核心竞争力;4、构建核心制
度,实现企业规范化运作;5、提高市场预见及应对能力。根据思路给出合理化建议:1、转
变思想,提出企业发展核心战略;2、重建管理体系;3、加强技术研发及创新能力;4、改
变人力资源策略;5、构建企业文化

关键词:核心竞争力;企业战略;互联网;构建II
Abstract
With the further development of information technology and social economy, Internet-based
SMEs have sprung up; they contribute to the socio-economic development of a very large force,
attracting special attention both inside and outside the industry. However, the development of
SMEs is still facing a lot of difficulties and problems, it is difficult to become bigger and stronger,
and bigger and stronger enterprises often do not long. The key t o solve this problem, its
fundamental lies in the continuous cultivation of the core competitiveness of enterprises lasting. At
present, the research on the theory of core competence of large-scale enterprises has been perfect
and mature. However, little research has been done on the theory of core competence construction
of small and medium-sized enterprises. In t his context, how to build the Internet&39;s core
competitiveness of SMEs has become a very important issue.
In this paper, the core competitiveness of KAIQI is studied from the angle of enterprise
strategy. First, it analyzes and analyzes the present situation of KAIQI core competitiveness, and
then analyzes and evaluates the key elements of KAIQI core competitiveness. Finally, it gives the
idea and rationalization of KAIQI core competence. This paper uses the analysis model to analyze
the internal of the enterprise effectively, and uses the five-force model to analyze the internal and
external factors of the enterprise. Th five-force model is applied to the analysis of the paper, And
analyzes the industry. Based on the analysis of the former two, it analyzes the influence factors of
the core competence and analyzes the core competence of KAIQI. The full text of the discussion is
logical, and the traditional experience to identify and confirm the core competitiveness of the
different methods.
After a comprehensive analysis of the internal and external environment of KAIQI and the
determinants of its core competitiveness, it is concluded that the main reason for the serious
decline of KAIQI is that KAIQI lacks core competence, which makes the company unable to gain
long-term advantage in the cruel market. KAIQI want to get rid of the dilemma faced by the need
to build their own core competitiveness from the start. Aiming at this conclusion, the idea of
constructing KAIQI core competence is given: 1, the development of enterprise core strategic
planning; 2, to create a corporate culture implementation of the management of people; 3, through
technological innovation, building the core competitiveness of enterprises; 4, to build the core
system to achieve the standardization of enterprise operations; 5, to improve market expectations
and coping capacity. According to the ideas given rationalization advice: 1, change the thinking,
put forward the core strategy of enterprise development; 2, reconstruction management system; 3,
to strengthen R & D and innovation capability; 4, change the human resources strategy; 5, to
build corporate culture.
Key words: Core competence, Corporate Strategy, Internet, ConstructIII
目录
摘要 .. I
Abstract........II
第一章 绪论.1
1.1 研究背景 ..1
1.2 研究的意义 ..........2
1.2.1 理论意义 ...2
1.2.2 现实意义 ...2
1.3 国内外研究综述....2
1.3.1 国内研究综述 .......2
1.3.2 国外研究综述 .......4
第二章 相关概念界定及研究内容.6
2.1 相关概念界定........6
2.1.1 核心竞争力概念 ...6
2.1.2 核心竞争力内涵特征 .......7
2.1.3 核心竞争力构成 ...8
2.2 研究内容及方法..10
2.2.1 开企公司简介 .....10
2.2.2 研究内容 .10
2.2.3 研究方法 .11
2.3 技术路线 11
第三章 核心竞争力评价体系设计...........13
3.1 开企公司宏观环境分析..13
3.1.1PEST 分析模型....13
3.1.2 开企公司宏观环境分析..........
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